MEDIA AND

MEDIA EFFECTIVENESS
Done by:-
MS2021056-Raj Patil
MS2021061-Shruti Pawar
MS2021067-Garvit Saluja
 introduction
Media-lifeline of a nation
Keep us informed & updated
Education and media are integral part of learning
Effect on people always been recognized.
It can transform or destroy our society.
 WHAT “MEDIA” MEANS ?
DERIVED FROM THE Latin WORD “MEDIUM”
Tools used to store & deliver data or information
Agency by which something accomplished , conveyed or transmitted
Middleperson for communication or transferring information
 TYPES OF MEDIA
• There are four types of media:-
Print media
Visual media
Audio media
Audio-visual media
Printed media

Print media is one of the oldest forms of instructional media that is being
used in learning process/classroom. Print media consist of hard copy.
It includes following:
• Books
• Magazines
• Newspapers
• Journal
• Webpages/blogs
Visual media
It includes:
• Photographs/picture
• Maps
• Graphics
• Models
• Game puzzle
These make visual impression to the learner.thet attract pupils attention and
aid concentration .and meaning is more illustrate then verbal explanation .a
single picture is equal to 1000 words in meaning to a listener.the real word or
words is helped by seeing concrete objects.
Audio-visual media
Audiovisual(AV) means possessing both a sound and visual component ,such
as slide-tape presentations, films, television, programs.
Audiovisual aids are any device which can be used to make the learning
experience more concrete , more realistic and more dynamic.
Classification of AV aids
• Projected aid
• Non-projected aid
USES & APPLICATIONS
Business & marketting
Live programs & events
Music ,videos & data
Journalism

Education

Commerce

Science engineering
Digital art & photography
Communication
 MEDIA CAN CHANGE
KNOWLEDGE

BEHAVIOUR

ATTITUDE

EMOTION

PRIORITIES

AWARENESS

SOCIAL ASPECTS
POLITICAL VIEWPOINTS
POSITIVE IMPACTS OF MEDIA
People come to know about the latest happenings.
Brings awareness among mass people.
Educateabout health, food, employment, agriculture, technology,
modernization….
Voice of common people reflects & surfaces.
Mirror of society
Hub of information
Connects people of all over the world
NEGATIVE IMPACTS OF MEDIA
Irresponsible coverage
Invade privacy
One way communication-feedback is virtually impossible
Profit oriented
Deep impression of western culture
Affect thinking capabilities of individuals
Infringe negative thoughts
Inhibit vulgarism through improper contents
 CONCLUSION
Media-the base of a nation

Should encourage good media

Rules should be made & maintained

“Newspaper without government exists, but government without newspaper

does not.”
THANK YOU !!