Rajshahi University Career Club

RUCC

TEAM NAME :
WE TRIED
SITUATION
ANALYSIS
BANGLADESH FOOTBALL TEAM

01 Being overshadowed by cricket hype.

02 Descending it’s position in International ranking.

03 Losing the glory of domestic tournaments.
04 Constantly facing defeat on international tour
1. Having many talented and hard 1.Failure of upbringing the actual
working players in all over the country. talent .
2. Lack of proper nourishment.
2.Youth's love and passion for football. 3. lack of media attention.

Commercialization by creating People's losing interest on

media hype and glorifying domestic Bangladesh football for continuous
tournaments . failure.
CORE ISSUE IDENTIFICATION

Failure of creating
media attention.

Failure of glorifying
domestic
tournaments.
Constant defeat on Failure of creating a
international football revolution in
tournaments. every corner of the
failure of upbringing
the true talents from country.
all over the country.
 Positiv Negativ
e e
1.Success wouldn’t be sure as
1.Improving fitness of the there will be only a few
player. Nurturing existing trained players.
players and providing 2.Will be failed to create
2.Increasing capability as media buzz
they will be well trained them all the facilities 3.Young generation will not be
with better techniques. they needed encouraged as there will be no
hype
 Positiv Negativ
e e
1.Existing footballers 1.Will cost a huge amount of
money
will get attention and
young generation will Creating media buzz 2.Footballers will be failed to
get proper nourishment and
be more passionate facilities.
about football as a 3.This idea will be failed to
career. upbring the real talents from
all over the country.
 Positiv
e e
1.Bangladesh will find pure talents
2. Talented players who can not
show their talent lack of proper
platform, can shine through this
3. this will get media attention so
mass people will be interested in
football again
4. it will encourage young
generation and they will be willing
to take football as a profession and
Negativ
1. this will cost a big amount of
money.
A proper talent hunt
by creating a buzz all 2. As this is a huge project so it will
take a proper management board
over the country and which is tough to create but not
nurturing the pure impossible.

dream career. talents.

5. Domestic tournaments also be
reviving their glory as there will be
bunch of new talents.
(Nurturing existing (Creating media (Talent hunt and start a
players and increase new dimension with
buzz) pure talents)
facilities)
Will cost a huge amount Will cost a huge amount Costly but will create a
of money but possibility of money but will be buzz all over the country
of success is low. failed to unleash real and unleash the true
talent. talents.
Young generation will Youth generation will be Youth generation will be
not be encouraged as encouraged but will be encouraged at the same
there will be no hype . failed to prove their time they will be able to
talent. prove their talent.
 খেলবে তু মি, জিতবে দেশ, দেখবে বিশ্ব

Introducing 'Footballer Hunter Society Bangladesh' (FHSB) under

Bangladesh Football Federation.

Monitored and owned

by BFF

With the objective of creating a football revolution in Bangladesh.

 THE ACTION PLAN

Phase -1 Phase -2
-1 Phase -3 Phase -4 Phase -5
(3 months) (6 months) (8 months) (4 months) (3 months)

Promotion for Finding talented Nurturing and Finding talented Introducing

Talent Hunt by footballer from monitoring. footballer from 'Super 40' based
FHSB. all over the all over the on premiere
country. country. League
performance and
preparing them
for International
matches.
PHASE 1: PROMOTION FOR TALENT HUNT (3 MONTHS)

Promotion for Talent hunt by FHSB will create a buzz all over the
country and talented players will be able to Prepare themselves
for upcoming talent hunt.

 TVC (featuring Jamal Bhuiyan) and RDC to reach out every

corner of the country.

 Official Facebook page of Footballer Hunter Society

Bangladesh where people can get every update of their work.
 Advertise on sports section of newspaper can draw the attention :

Advertise on sports Roadside billboard

section of newspaper can featuring Bangladesh
draw the attention. football team
 PHASE -2 (6 MONTHS)

Talent Hunt :

 Selecting 240+ players by age of 16-25 from 64 districts of the country.

 In every district, selection will start from Union /Upazila level.

 Collaboration with brands like Glaxose D or Speed on these selection

campaign for create media buzz.
PHASE -3 (8 MONTHS)

Nurturing and Monitoring :

 Creating a team of Highly qualified Coaches .

 Intense training of selected 240+ and previously existing 50+ footballers.

 Providing all the necessities and facilities for high quality training. (Gym,
swimming pool)
 Fixing a effective football style (like Dutch football).

 Experimenting with different formation.

 Arrangements of frequent friendly International matches.

PHASE -4 (4 MONTHS)

Introducing a brand new domestic tournament named

'League of talents' with 8 teams consists of top 200
footballers.

PLAN-1 :
 Short video about 'League of Talents' on its official Facebook page,
Tv channels, Radio .
 Introducing 8 leaders from 8 team in sport’s programs of TV
channels, Social Media and Radio.

 Collaboration with renowned brands.

 Quiz and juggling video Contest on social media for engaging mass
people :

PLAN- Tournament -2 months

2: Live telecast of every match in two different tv channels
PHASE -5 (3 MONTHS)

SUPER 40

Introducing ‘Super 40' based on the

performance of League of Talents. They will be
given proper training with all the facilities for
preparing International matches and they will
be sent to attend some international friendly
matches.
FINANCIAL FEASIBILITY :
Name Average Cost (BDT)
PHASE -1
(3 months) Newspaper 250000

Billboard 200000
TVS,OVC,RDC 400000

PHASE -2 Selection campaign all over 20000000

(6 months) the country
PHASE -3 Gym 20000000
(8 MONTHS)
Swimming pool 10000000
Players Maintenance Cost 50000000
PHASE -4 TVC,OVC,RDC 5000000
(2 months)
PHASE -4 Maintenance Cost 20000000
(2 months) (tournament)

Phase -5 Intense training + players 20000000

(3 months) maintenance cost
Payment for coaches ( A 70000000
team of special coaches)
FEASIBILITY ANALYSIS :

1.Winning
percentage should
be increase
gradually (estimated
rise 20% from now
after 2 years)

4. and therefore 2. more people will

facilities will come to watch live
increase even more football

3. National football
team will get giant
sponsors
 MONITORING AND EVALUATION :

KPIs :

 Improvements of fitness of players.

 Effective techniques and formation.

 Constant training and hardwork.

 Better performance on international friendly matches.