STRUCTURE OF

GLOBALIZATION
STRUCTURE OF GLOBALIZATION

The story of Gio and Latif shows how

globalization operates at multiple,
intersecting levels through mass media.
STRUCTURE OF GLOBALIZATION

For example, the spread of Filipino TV

in Malaysia suggests how fast this
Filipino popular culture has proliferated
and criss-crossed all over Asia.
SOME DESCRIPTIONS

• The invention of internet allows men in affluent countries

to recruit young women from developing countries as
"mail-order brides".
• Government welcomes foreign investments on the belief
that they provide jobs and capital for the country. 
SOME DESCRIPTIONS

Different people encounter globalization

in a variety of ways. Is globalization
beneficial or detrimental?
WORKING DEFINITION

Most accounts view globalization as primarily an economic process. Globalization scholars do

not necessarily disagree with people who criticize unfair international trade deals or global
economic organizations. In fact, many are sympathetic to the critique of economic globalization.
Academics differ from journalists and political activists, however, because they see globalization

in much broader terms.Manfred

Steger described globalization as "the
expansion and intesification of social relation and
conciousness across world-time and across-space.
WORKING DEFINITION

Expansion refers to both the creation of new social

networks and the multiplication of existing connections that
cut across traditional political, economic, cultural and
geographic boundaries.
Intensification refers to the expansion, stretching and
acceleration of these networks.
WORKING DEFINITION

Arjun Appadurai describes globalization as 'scapes"

manifests into" different kinds of globalization occur on
multiple and intersecting dimensions of integration .
There are kinds of scape such as ethnoscape,
technoscape, mediascape, finacescape and  ideoscape. 
DEPENDING ON WHAT IS BEING GLOBALIZED, A DIFFERENT DYNAMIC (OR DYNAMICS) MAY EMERGE.
SO WHILE IT IS IMPORTANT TO ASK "WHAT IS GLOBALIZATION?" IT IS LIKEWISE IMPORTANT TO ASK
"WHAT IS/ARE BEING GLOBALIZED?"  DEPENDING ON WHAT IS BEING GLOBALIZED , THE VISTA AND
CONCLUSIONS CHANGE. 
THE STRUCTURE OF THE LESSONS THAT FOLLOW WILL REFLECT THIS MULTIDIMENSIONAL
UNDERSTANDING OF GLOBALIZATION. EACH OF THE LESSONS WILL FOCUS ON A PARTICULAR KIND
OF GLOBALIZATION.  EVERY ONE OF THEM WILL BE ABOUT DIFFERENT NETWORKS AND
CONNECTIONS THAT ARE EXPANDING AND INTENSIFYING IN THE CONTEMPORARY WORLD.
TREAT EACH LESSON NOT AS AN END IN ITSELF BUT AS WINDOW TO THE BROADER PHENOMENON OF
GLOBALIZATION.

SUMMARY