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01 Fakultas
Business Communication
Basic forms of business communication
Fakultas
Ekonomi dan
Bisnis
Program Studi
Manajemen
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Fadhila Dhia Malihah, B.Com, MIB

Pembuka Daftar Pustaka Akhiri Presentasi

Contact
Fadhila Dhia Malihah, B.Com, MIB
WA number: 081809000205
E-mail: fadhila.dhia@mercubuana.ac.id

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Lectures Contract
Absence Score Component
Attendance will be Assignment 1 (25%)
counted if students • Assignment 2 (25%)
answer all of the • Individual Assignment
discussion forums each (20%)
week
• Final Exam (30%)

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Content
1. Understanding Business Communication
2. Basic Forms of Communication
3. Communication Process
4. Identify the causes of misunderstandings in
communication
5. Explain how to improve communication

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Understanding Business Communication

Himstreet and Baty :

Principles and methods, communication is a process of
exchanging information between individuals through a
system that is common, either with symbols, signals,
behavior or actions.

Boove:
Communication is a process of sending and receiving
messages.

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• Business communication involves two or more people, and the
process of transferring the message can be done using the
usual ways of communicating by someone verbally, written or
non-verbal signals.
• The form of communication is divided into two:
• Interpersonal communication
• Business communication

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Interpersonal Communication

 Conducted by two or more people using language that is

easy for both parties to understand and tends to be more
flexible and informal
 Communication with family, between neighbours, between
friends, between colleagues or between employees
 Intertwined more relaxed, familiar and not stiff

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Cross-Cultural Communication
Communication between two or more people,
each of whom has a different culture due to the
geographical differences in where they live.
Communication can occur at the level of:
 Interregional
 Between countries

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 Faster
Problem
Solution
Increased Stronger
stakeholder Decision
response Making

Improve Effective Increased

Professional Communication productivity
Image

Clearer
More steady
Promotional
work flow
materials
Stronger
business
relationship

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Basic forms of communication
• There are two basic forms of communication
used in the business world:
– Verbal Communication
– Nonverbal Communication

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Verbal Communication

• Verbal communication is a form of communication that is

commonly used in the business world to convey business
messages to other parties, both in writing and orally
• This communication has an orderly and well-organized
structure, so that the purpose of delivering business messages
can be achieved properly.

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 Forms of Verbal Communication
• Various forms of verbal communication used in the business
world
1. Speaking and Writing
• In general, to send business messages, people prefer
to speak rather than write, because it is relatively
easy, practical and fast to convey messages.
Examples of written communication include writing
letters, invitations and reports.
2. Listening and Reading

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Non-verbal Communication
• The most basic form of communication in
business communication is nonverbal
communication.
• Nonverbal communication has a less structured
nature, thus making nonverbal communication
difficult to learn

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Example of non-verbal
communication

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Purpose of non-verbal communication
 Nonverbal communication has six purposes, namely:
1. Provide information
2. Set the flow of a conversation
3. Expressing emotions
4. Characterize, complement, contradict or develop verbal messages
5. Controlling or influencing others
6. Facilitate specific tasks, such as giving examples of how to swing a
golf club properly and correctly.

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Communication Process

Step 1 Step 6
The sender has Recipient sends
an idea message idea

Step 2 Stage 5
The sender turns Channels and The recipient
ideas into Media interprets the
messages message

Stage 3 Stage 4
The sender sent Recipient receives
the message message

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Misscommunication
• Miscommunication factors can be grouped into 4 main
problems:
• Problems in developing messages
• Problems in delivering messages
• Problems in receiving messages
• Problem in interpreting messages

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How experience has an effect on understanding

Different meaning Similar meaning Very similar meaning

Misunderstanding The level of understanding High level of
is sufficient understanding

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Improve Communication Skills

To be able to carry out effective communication,

several requirements are needed:
• Perception
• Accuracy
• Credibility
• Control Harmony

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 Thank You!
Terima Kasih
Fadhila Malihah, B.Com, MIB