SCHOOLS DIVISION OF PASIG CITY

SCHOOLS DIVISION OF PASIG CITY

SCHOOLS DIVISION OF PASIG CITY
 The Evolution of Media from Traditional
to New (Digital) Media.

SCHOOLS DIVISION OF PASIG CITY

 Pre-Industrial Age (Before 1700)
People discovered fire, developed paper from
plants, and forged equipment or weapon through
stone, bronze, copper and iron.

SCHOOLS DIVISION OF PASIG CITY

 Pre-Industrial Age (Before 1700)

Example forms of media: Cave Painting (35,000BC), Clay tablets in Mesopotamia

(2400BC), Papyrus in Egypt (2,500BC)

SCHOOLS DIVISION OF PASIG CITY

 Industrial Age (17005 to 19305)
People used the power of steam, developed
machine tools, established iron production, and
manufacturing of various products (including
books through the use of printing press).

SCHOOLS DIVISION OF PASIG CITY

 Industrial Age (17005 to 19305)

Example forms of media: Telegraph (1830), Typewriter (1800), Telephone (1876),

Printing Press for Mass Production (1900s), Motion Pictures (1890)

SCHOOLS DIVISION OF PASIG CITY

 Electronic Age (1930s-1980s)
People harnessed the power of electricity that
led to electrical telegraph, electrical circuits and
the early large scale computers. In this age, long
distance communication became more efficient.

SCHOOLS DIVISION OF PASIG CITY

 Electronic Age (1930s-1980s)

Example forms of media: Transistor Radio (1947), Television (1941), Mainframe

Computer (1960), OHP and LCD Projectors.

SCHOOLS DIVISION OF PASIG CITY

 New (Digital) Age (1900s-2000s)
The use of microelectronics in the development
of personal computers, handheld devices, and
wearable technology advanced. In this era, the
Internet paved the way for quicker
communication and social network
development. Furthermore, voice, image, sound
and data
SCHOOLS areOF digitalized.
DIVISION PASIG CITY
 New (Digital) Age (1900s-2000s)

Example forms of media: Portable Laptop (1980), Friendster (2002), Internet

Explorer, Skype (2003), Google 1997, Smart Phones, Digital Technologies.
SCHOOLS DIVISION OF PASIG CITY
 How the evolution of media shaped the
norms and values of the people in the
society?

SCHOOLS DIVISION OF PASIG CITY

 FUNCTIONS OF COMMUNICATION
AND MEDIA
1. Inform Citizens of
what is happening
(Monitoring Function)

SCHOOLS DIVISION OF PASIG CITY

 FUNCTIONS OF COMMUNICATION
AND MEDIA

2. Educate the audience

(meaning and
significance of facts)

SCHOOLS DIVISION OF PASIG CITY

 FUNCTIONS OF COMMUNICATION
AND MEDIA

4. “Watchdog” role of
journalism

SCHOOLS DIVISION OF PASIG CITY

 FUNCTIONS OF COMMUNICATION
AND MEDIA

5. Channel for advocacy

for political viewpoints

SCHOOLS DIVISION OF PASIG CITY