BUILDING ENVIRONMENTAL AWARENESS

THROUGH THE MAKASSAR ECO-BRICK

COMMUNITY SOCIAL MOVEMENT IN
PLASTIC WASTE MANAGEMENT

 Andi Agustang,  Shermina Oruh,

 Andi Dody May Putra Agustang
INTRODUCTION

The awareness of the world community

about the importance of environmental
conservation is increasing, this is
triggered because of the fear of the
possibility of an environmental disaster
that threatens, not only health but even
the survival of humans and their
offspring
• Plastic waste is a global environmental problem.
• Plastic is widely used in everyday life because it
has advantages such as being strong, light, and
stable.
• However, the plastic currently circulating in the
market is a synthetic polymer made from
petroleum which is difficult to decompose
• The ban on the use of plastic cannot be done
because everything in life is related to plastic, this
cannot be eliminated but can only be reduced in
use
 5,6 tons of
plastic waste

263 kg of
styrofoam waste

90 kg of
metal waste

The Makassar City Government held a Garbage Care Exhibition

as a commemoration of the 2020 National Waste Care Day at
Makassar Losari Beach on February 23, 2020 117 kg of broken
glass

Garbage collected during the Garbage Care Day event at Losari Beach was
8.81 tons, dominated by 5.6 tons of plastic waste, 117 kg of broken glass, 90
kg of metal waste, 263 kg of Styrofoam waste, and trash another 1.9 tons
• The existence of plastic waste which is increasing
in number is a threat to environmental
sustainability and even threatens organisms in the
sea and humans
• The lack of efforts to recycle plastic waste has
prompted the establishment of a social movement
“Eco-brick” to reduce the bad impact of plastic
waste around the world
• From the description above, the researchers are
interested in conducting research on Building
Environmental Awareness Through the Makassar
Eco-brick Community Social Movement in Plastic
Waste Management
 METHOD
TYPE OF RESEARCH
This research is a qualitative descriptive study
DATA COLLECTION TECHNIQUES
observation, interviews, and documentation

INFORMANT

• The number of informants is 10 people.

• Determination of informants using purposive DATA ANALYSIS TECHNIQUES
sampling, with the following criteria: data reduction, data presentation, and conclusion
 Is a member who often participates in activities
carried out by the Makassar Eco-brick Community
and has been a member of the Makassar Eco-brick
Community for at least 1 year,
DATA VALIDATION TECHNIQUE
 Members of the Makassar Eco-brick Community
who have an Eco-brick Trainer certificate from the data validation technique uses source triangulation, where the
Global Eco-brick Alliance (GEA), data that has been collected is then linked to theories related
 Responsible for Makassar Eco-brick Community to the object of research
RESULTS
THIS STUDY AIMS TO:

1. Describe the forms of social movements in

AND building environmental awareness of

plastic waste management at the
Makassar Eco-brick Community in
DISCUSSION Makassar City
2. Analyze the factors that influence
environmental awareness of plastic waste
management at the Makassar Eco-brick
START Community in Makassar City,

3. Describe the stages of plastic waste

management at the Makassar Eco-brick
Community in Makassar City
 THE RESULTS SHOW
THAT:

1. The forms of social movements in building

environmental awareness of plastic waste
management at the Makassar Eco-brick
Community in Makassar City are:

EXPRESSIVE ALTERNATIVE
MOVEMENT MOVEMENT
EXPRESSIVE
• Infographic StyleMOVEMENT
The social movement is carried out as a form of
collective awareness in disseminating information to a
large audience about issues that occur in society
today which is carried out through creative actions
ALTERNATIVE MOVEMENT
An alternative movement is a form of social movement that
aims to change a certain behavior or action of individuals in
society, this social movement is usually carried out in the form
of socialization or campaigns with the target of individuals
directly

the social movement carried out by the Makassar Eco-

the social movement started from concerns about brick Community is a form of a social movement by
the management of plastic waste where the introducing Eco-bricks in the family environment first
community was not fully aware of the impacts and because one of the principles of the Eco-brick movement
dangers caused by plastic waste, especially the is to form an independent family and understand the
lack of information and education about whether dangers posed by plastic waste, then go to school to
plastic, where is the plastic used for our empower through education by holding Eco-brick
consumption workshops on plastic

This expressive social movement at the Makassar
Eco-brick Community wants a change in people's
mindsets towards plastic waste and the dangers
posed by plastic and diet to the use of single-use
plastic bags
Regarding the comparison before the Makassar Eco-brick Community
movement, the number of plastic waste volumes can be said to have
decreased from 4 tons per day to 3 tons per day because people have been
able to process their plastic waste into more useful goods, have value and
are multifunctional

The results of this study are also related to the results of research from Izudin entitled the social movement of the farmers union
of the Special Region of Yogyakarta for the period 2006-2015 (strategies, patterns, and challenges) and Suprapto, entitled the
social movement of civil society in the rejection of rubber factories in the village of Medali
2. Factors that influence environmental awareness
of plastic waste management at the Makassar
Eco-brick Community in Makassar City, namely:

FROM IGNORANCE TO KNOWLEDGE

FACTOR

BUILD HUMANITY FACTOR

LIFESTYLE FACTOR
• Infographic Style
BUILD HUMANITY FACTOR
FROM IGNORANCE TO KNOWLEDGE FACTOR the factor that builds a sense of humanity is one of the factors that
the factor that changes from ignorance to knowledge influence environmental awareness of plastic waste management,
is one of the factors that affect environmental where a phenomenon that we often encounter in our environment is
awareness of plastic waste management seen from the behavior of throwing plastic waste at random places which is done
almost school levels during their workshops they do intentionally and does not feel bad, guilty.
not know about where plastic raw materials come
from, they also do not too aware that plastic is a threat Related to environmental problems related to plastic waste, this is a
to the sustainability of the earth in the present and the shared responsibility, for it is necessary to have a forum that can
future provide education to the community to be able to shape the character
of caring for the environment from an early age so that they can
change behavior from apathy to fully participate in saving the
environment so that people have the stock knowledge to be able to
LIFESTYLE FACTOR process their plastic waste and be able to reduce the impact of
lifestyle factors are one of the factors that influence environmental environmental pollution caused by the plastic waste
awareness of plastic waste management where they apply a
healthy lifestyle pattern by consuming food from natural ingredients
without preservatives and adopting a green lifestyle by reducing the
related to the theory of social movements stated by Eyerman (1991: 53) that
use of plastic and replacing it using other alternatives such as cloth
social movements are a central part of modernity, social movements
bags or shopping bags that can be used repeatedly. Avoid using
determine the characteristics of modern politics and modern society, social
single-use plastic straws and replace them with stainless straws or
movements are closely related to fundamental structural changes that have
straws made of bamboo that can be used for a long time
been known as modernization that spread to the realm of systems and the life
of the world.

This means that the social movement carried out by the Makassar Eco-brick
Community is related to the changes that are happening at this time related to
the characteristics of modern society
3. The stages of plastic waste management
at the Makassar Eco-brick Community in
Makassar City are

THE PREPARATION STAGE

THE SOCIALIZATION STAGE

THE FINAL STAGE

• Infographic Style
THE PREPARATION STAGE
in this process, they have long ago prepared the tools
and materials used to process the plastic waste into
Eco-bricks, and they prepare special containers to
accommodate packaging bottles. 330 ml or 600 ml
plastic that has the same brand and size, collects and
accommodates various types of plastic waste, Next,
prepare a bamboo stick or GEA brand wooden stick
used to compact the plastic in the bottle, scissors,
rags, permanent marker, skewer, silicon glue, and
shot, or used inner tube rubber used to combine one
Eco-brick with the other
THE FINAL STAGE
they want to get used to breaking the chain of use and
distribution of plastics, especially single-use plastics,
maximizing community empowerment to increase ecological
awareness so that they can make a transition from waste and
plastics, producing a multifunctional product, utilizing the
durable properties of plastic so that they are able to process
plastic waste using the Eco-brick method which has strength
durable which can be used repeatedly for short-term and
long-term applications

THE SOCIALIZATION STAGE

The results of this study are also related to the results of
this stage is divided into two sessions, namely, the first session
research from Graduates entitled Optimizing waste management
starts from the socialization stage and the second is the practice
in the residential areas of Pandeglang sub-districts, Pandeglang
stage of making Eco-bricks. At this socialization stage, the
and Setiajaya districts, entitled the effect of Eco-brick innovation
Makassar Eco-brick Community delivered materials specifically
content in videos on environmental care attitudes of coastal
designed by GEA on Plastics, Biosphere, and Eco-bricks
communities
CONCLUSION
 FORMS OF SOCIAL MOVEMENTS IN
BUILDING ENVIRONMENTAL AWARENESS OF
PLASTIC WASTE MANAGEMENT AT THE
MAKASSAR ECO-BRICK COMMUNITY IN
MAKASSAR CITY:

01  Expressive movement, and

 Alternative movement
 FACTORS THAT INFLUENCE
ENVIRONMENTAL AWARENESS OF
PLASTIC WASTE MANAGEMENT AT THE
MAKASSAR ECO-BRICK COMMUNITY IN
MAKASSAR CITY:

02  Factors that change from ignorance to

knowledge
 Factors that build a sense of humanity, and
 Lifestyle factors
 THE STAGES OF PLASTIC WASTE
MANAGEMENT AT THE MAKASSAR ECO-BRICK
COMMUNITY IN MAKASSAR CITY ARE:

03
 

 the preparation stage

 the socialization stage and the practice
of making Eco-bricks and
 
 the final stage
SUGGESTION
The following suggestions can be given:
1. FOR STUDENTS, it is hoped that they can add
references as information material on the concept
of social movements in building environmental
awareness of plastic waste management;
2. FOR THE COMMUNITY, it is hoped that they can
provide insight related to knowledge about how to
process and utilize plastic waste through the Eco-
brick method as a solution to reduce plastic waste;
3. FOR THE GOVERNMENT, it is hoped that it can
become a reference for applying and
disseminating the Eco-brick movement in various
government agencies so that this movement can
become an effort to save the earth in the future.
THANK YOU