Purposive Communication

in
Various Purposes
Three Purposes of
Communication
 Purposes of Communication
•  Informative - the main purpose of informative or expository
communication or writing is to simply convey information
factually. - its goal is to input new learning, enhance prior
knowledge, confirm a concept, alleviate comprehension of
an idea, or explain a process or procedure.

Tips in doing an informative presentation

 Stick to the facts.
 Avoid repetition.
 Make it clear. 
 Purposes of Communication
•  Persuasive
- in writing, it is pushing across an idea and
convincing people or readers to support the idea you want to
convey Examples: ✘ TV commercials ✘ Periodical
advertisements ✘ billboards

Tips in doing a persuasive presentation

 Cite, cite, cite
 Be objective, but subjective.
 Use your brain, not your heart.
  
 Purposes of Communication
Argumentative - tries
to make listeners/readers believe that your
idea is better based on the various reasons that you have at
hand - it is logical and reasoned way to demonstrate one’s
point of view, belief, conclusion, or position Examples: ✘
Debate ✘ Meetin’ de avance

Tips in doing AN argumentative presentation

 It is a one way debate
 Move the reader to action
 End with a punch
WHAT IS PUBLIC SPEAKING?
Public speaking is a way of making your ideas public – of sharing
them with other people and of influencing other people.

Three major differences between conversation

and public speaking (Lucas, 2015):
1.Public speaking is more highly structured.
2.Public speaking requires more formal language.
3.Public speaking requires a different
method of delivery. 
Several ways of delivering a speech
A read speech or reading from a manuscript is the word-for-word
  

iteration of a written message.

 The memorized speech is the recitation of a written message that
the speaker has memorized.
 An impromptu speech is not rehearsed. This type of speaking is a
presentation of a short message without prior preparation
 An extemporaneous speech is the presentation of a planned and
rehearsed speech using minimal notes.
Guidelines on writing a speech (Lucas,
2015)
1.Focus on your topic.
2. Develop your topic.
3. Organize your speech.
i. Introduction
ii. Body
iii. Conclusion
 Elements for a good delivery
1. Volume 6. Pronunciation
2. Pitch 7. Articulation
3. Rate 8. Movement
4. Pauses 9. Gestures
5. Vocal variety 10. Eye contact
6 ways to turn nervousness from a negative
force into a positive force (Lucas, 2015)
• Acquire speaking experience
• Prepare, prepare, prepare.
• Think positively.
• Use the power of visualization.
• Know that most nervousness is not
visible.
• Do not expect perfection.