Tourism

Planning Process
The Tourism Planning Process
 Planning is an ongoing process that must keep up
with the changing character of the world and of the
destination area. The planning procedure follows
step by step pattern.
There are 5 essential steps in tourism
planning process
 1. Background analysis
- Tourism policy goals are usually classified into
four, namely: economic, consumer/social, resource/
environmental, and government operation.
Components Sub-Components Strength &
weaknesses
Natural features Landscape/Geological
resources
Historical and Historic building,
cultural features sites, monument
Tourist operation & Attraction,
Facilities accommodation
Hospital and services Information center,
reservation systems
Human resource Population &work
force ethnic
 2. Detailed research and analysis phase.
- a valid tourism plan cannot be formulated
without research. Research should be concentrated in
four distinct areas: resources, markets, activities, and
competition
 3. Synthesis phase
- Tourism plans provide the bridge between the
present situation in a destination area. They provide
the means to an end.
 4. Goal setting, strategy selection and objective
setting.
- The fourth step in the Tourism Planning Process
is to define the planning goals, strategies, and
objectives. They must becomplementary to policy
goals
 5. Plan Development
- The last step of tourism planning process is the
development of the plan. The plan includes the
actions needed to achieve the objectives, implement
the strategy, and satisfy the planning goals.