TEAM MEMBERS

1. SACHIN KUMAR ROY

2. MANJULA JADHAV
3. KETAKI VEDANTE
4. VINAY JADHAV
5. KULSUM SHAIKH

SUBJECT :- DIGITAL MARKETING

4 P’S OF OUR PRODUCT
PRICE
PLACE
• BOTH ONLINE AS WELL AS OFFLINE
PROMOTION
• SOCIAL MEDIA • RETAIL SHOP

• FOOD VLOGGER • CATERING SERVICE

STPD OF THE PRODUCT
• SEGMENTATION

• We will divide the market according to taste of a consumer like green

chilli pickle in Maharashtra , mango pickle in North India
TARGETING
• We will target the audience on the basis of age between 15 years to
45 years because children don’t prefer pickle and old age people also
try to avoid pickle.
POSITIONING
• Positioning means to create a space in customer mind so we will do it
be creating a best tagline i.e,
DIFFERENTIATING
• We will differentiate the product by claming it a truly home made
pickle which in till now not available in market.
• As we know the red pickle available in market has a lot of difference
from home made pickle.
SAMPLE AD’S
SOCIAL MEDIA PROMOTION
•THANK YOU