BRAND GUIDELINES

BRAND GUIDELINES

TABLE OF CONTENTS

Contents A. Contents B.

Introduction Colors

Brand guide Process

Typography Mobile Device

Dimensions Moodboard
INTRODUCTION

Yoga is a mind and body

practice. Various styles of
yoga combine physical
postures, breathing
techniques, and meditation
or relaxation.
BRAND PERSONALITY

PATIENCE EMPATHY GRATITUDE

Yoga is a mind and body Yoga is a mind and body Yoga is a mind and body
practice. Various styles of practice. Various styles of practice. Various styles of
yoga combine physical yoga combine physical yoga combine physical
postures. postures. postures.

SENSITIVITY FORGIVENESS CONNECTION

Yoga is a mind and body Yoga is a mind and body Yoga is a mind and body
practice. Various styles of practice. Various styles of practice. Various styles of
yoga combine physical yoga combine physical yoga combine physical
postures. postures. postures.
BRAND GUIDELINES - BREAK

Brand
standards
BRAND GUIDELINES

BALANCE
YOGA STUDIO

8.5 X

Use of fonts and

vectors that
emulate stones in
balance.

8.5 X
DIMENSIONS – DIGITAL AND PRINT

Print Digital

22 mm 19 mm 16 mm 150 px 100 px
BRAND GUIDELINES

CORRECT
APPLICATIONS
Part of the care of the brand is
the correct use of the logo,
which must always be carefully
placed in the indicated colors.
BRAND GUIDELINES

INCORRECT
APPLICATIONS
1. Do not put on dark tones.

2. Do not rotate the logo.

3. Do not change the colors.

4. Do not squish the logo.

5. Do not stretch the logo.

6. Do not distort the logo.

 Aa
Libre Baskerville
ABCDEFGHIJKL
1234567890

Aa
Kanit
ABCDEFGHIJKL
1234567890

BRAND GUIDELINES

TIPOGRAPHY
Aa Dd Gg Jj Mm Oo Rr Uu Xx

Bb Ee Hh Kk Nn Pp Ss Vv Yy

Cc Ff Ii Ll Ññ Qq Tt Ww Zz

Aa Dd Gg Jj Mm Oo Rr Uu Xx

Bb Ee Hh Kk Nn Pp Ss Vv Yy

Cc Ff Ii Ll Ññ Qq Tt Ww Zz
The chromatic use is also essential Practicing meditation or mindfulness techniques is, at
for the care of the brand. least anecdotally, supposed to smooth your way to a
happier, more healthful life. 
COLOR PALETTE

#69704E #8D9477 #969785 #98936E #898B88 #CACCC9

C: 45 C: 54 C: 45 C: 45 C: 45 C: 45
M: 53 M: 51 M: 23 M: 53 M: 5 M: 53
Y: 34 Y: 34 Y: 34 Y: 21 Y: 0 Y: 5
K: 0 K: 0 K: 0 K: 0 K: 43 K: 19

R:10 R:10 R:10 R:10 R:10 R:10

G:50 G:40 G:50 G:50 G:50 G:50
B:47 B:27 B:47 B:47 B:47 B:47
COLOR PALETTE

The chromatic use is also essential

for the care of the brand.

Practicing meditation or
mindfulness techniques is, at least
anecdotally, supposed to smooth
your way to a happier, more
healthful life. 
BRAND GUIDELINES - BREAK

voice
Brand
BRAND GUIDELINES

BRAND VOICE

WE ARE WE ARE NOT

01 Free 01 Intense
People can start this routine People can start this routine
at the top of the body. at the top of the body.

02 Jovial 02 Stressful
People can start this routine People can start this routine
at the top of the body. at the top of the body.

03 Funny 03 Oppressive
People can start this routine People can start this routine
at the top of the body. at the top of the body.
Image
Guidelines

Nevertheless, although so many

people and so many studies point to
the benefits of meditation, some
individuals feel put off by the
practice, saying that, rather than
helping them improve their own
well-being, it triggers unwanted
emotions.
Image
Guidelines

Nevertheless, although so many

people and so many studies point to
the benefits of meditation.
 ‘‘ Yoga is a light,
which once lit will
never dim.’’
 - Iyengar
BRAND GUIDELINES

PROCESS

STEP 01 STEP 02 STEP 03 STEP 04

People can start this People can start this People can start this People can start this
routine at the top of routine at the top of routine at the top of routine at the top of
the body. the body. the body. the body.
BRAND GUIDELINES

MOBILE DEVICE
Practicing meditation or mindfulness
techniques is, at least anecdotally,
supposed to smooth your way to a
happier, more healthful life. 
DESKTOP MOCKUP
DEVICE
Nevertheless, although so many people and
so many studies point to the benefits of
meditation, some individuals feel put off by
the practice, saying that, rather than
helping them improve their own well-
being, it triggers unwanted emotions.
GET IN TOUCH

+1 (234) 567 - 8900

www.your-domain.com

hello@company.com
 Credits
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• https://dribbble.com/shots/15984595-Meditation-Clas
ses-App

FONTS
• Libre Baskerville: https://fonts.google.com/specimen/Libre+Baskerville
• Kanit: https://fonts.google.com/specimen/Kanit