“I CAN SELL TOO”

Kamal Uddin Siddiqui

Sale Enthusiasm
is the transfer of from seller to buyer

ENTHUSIASM

Product
Knowledge

Communication Target Outcome

Seller Buyer

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

• Its purpose
• All HOWS of the product :
developed, checked,
maintained, delivered & worked
Know your product/service
I AM EXCITED ABOUT and be biased about them
• Key features & benefits
• Limitations
MY PRODUCT • Competitions
• Its price
• Own experience

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

•Know & understand your NEED

Customer’s NICE first.
•Know your customer’s DRIVERs.
Enhancer, Fulfiller,
KNOW & BUILD Better, Stronger EXPECTATIO INTEREST
A RAPPORT WITH Safer, N
Satisfier,
CUSTOMER Faster, & Cheaper
CONCERN
Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka
 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

CRM

CAPABILITY: Be an expert. Know

your impact model, Develop and share a
point of view.
When buyers trust sellers, they
depend on them, listen to them,
DEPENDABILITY: Honor
commitments. 
LET’S BUILD give them access, and spend time
with them. INTEGRITY: Demonstrate moral
TRUST FIRST principles
INTIMACY: Create shared
experience and be a person

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

• Honesty breeds self-confidence

• Honesty opens the door for future
deals
Customers know better • Authenticity makes you relatable
Focus on being 100% honest, • Setting proper expectations
transparent, and authentic. reduces buyers remorse
HONESTY • Capitalize on opportunities missed
by other salespeople
SELLS • Transparency makes the sales
process run smoother

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

• Listen with the intent to

understand: Attending to the speaker without
thinking about your own response. No multitasking,
When we listen to • Focus completely on listening: Nodding,
connect, the other making eye contact, or otherwise affirming that you are

LISTEN TO CONNECT-
NOT TO JUDGE OR REJECT
person feels heard and
appreciated for the
perspective they bring.”
listening, . Try to understand emotions, verbal & non
verbal cues
• Ask questions to understand: Asking open-
ended questions to elicit more information. Clarifying
your understanding with specific questions. Paraphrasing
the speaker's ideas to understand correctly
• Summarize what this means to the
speaker

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 9 8
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

NOT ONLY LISTEN -
BUT WANT TO LISTEN
If you want to sell, you have to
make people want to listen to
you.
People retain 65 to 70 percent of
information shared through
stories while only 5 to10 percent
of information is retained through
dry presentation of data and
statistics.
• EVERYBODY HATES BEING SOLD TO,
BUT EVERYBODY LOVES A STORY.
• STORIES ENCOURAGE ACTION
• STORIES MAKE CLIENTS VISUALIZE
THE PRODUCT IN THE CONTEXT OF
THEIR OPERATIONS
• STORIES APPEAL TO BOTH LOGIC
AND EMOTIONS
• PEOPLE RETAIN MORE THROUGH
STORIES

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 9 8
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

• FOMO (Fear of Missing Out)

• Build CREDIBILITY: Experience,
PSYCHOLOGICAL SALES
Brand, Qualuty & Safety
TACTICS YOU CAN USE TO • Showcase SOCIAL PROOF
UNLOCK YOUR CLOSE MORE DEALS • Ask the REASONING: Budget,
SELLING POTENTIAL •
Time, authority
Offer Something

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATE
TELLING LISTENING CONNECTED
RED NEEDS

Once you've established rapport

with customers, find ways to stay
top-of-mind with them, such as
through regular email,
newsletters, LinkedIn, fb, twitter
STAY CONNECTED about your business.

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATION
TELLING LISTENING CONNECTED
RED NEEDS

Know how to handle NO

SOME WILL
SOME WON’T
STAY MOTIVATED SO WHAT!
NO/NEXT
SOMEONE’S WAITING

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

 Sale Enthusiasm
is the transfer of from seller to buyer

1 2 3 4 10 6 7 5 8 9
INTRODUCE
STORY ACTIVE STAY
EXCITEMENT NICE TRUST HONESTY USABILITY UNCONSIDE MOTIVATION
TELLING LISTENING CONNECTED
RED NEEDS

USABILITY LEADS
EXPERIENCE

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka

Sale
is the transfer of Enthusiasm from seller to buyer

NOW I CAN SELL ANYTHING…

Kamal Uddin Siddiqui, Ops, Evercare Hospitals Dhaka