COMMUNICATION

and
GLOBALIZATION
QUIÑANO, NHEIL JOSHUA
RAMOS, MATIAS LEMUEL
GLOBALIZATION is a term that implies the growth of
economic, political, and cultural assimilation and
interconnectedness of different cultures which result in the
integration of people across the globe ( Gamble et al., 2013).
Related to globalization is diversity -the concept that endures
respect , acceptance , and understanding. It recognizes that
people are unique from each other with respect to their age ,
gender, race , ethnicity , culture ,socio-economic status ,
educational background and ideologies.
In an earlier discussion , you learned that physical context has gone
beyond face –to-face interaction. With the advent of technology ,
the means by wich people communicate have enormously changed.
Before ,when letters were sent via postal offices, it would take
days, weeks or even a month , depending on the location the letters
were received by the intended recipients within one week , two
weeks, or even one month . However, at present you do not need to
go to a postal office to have your letter mailed . You can just
probably send the message via email, viber, messenger ,or any
messaging application using your smart phone. In other words ,
sending and receiving messages today happen is no longer limited
by distances.
MEDIATED COMMUNICATION
How people communicate has evolved significantly over the years. The
most significant development in communication is the advent of
smartphones and the accessibility of the internet that has made
communication fast, accesible ,virtual , and global . Communication su has
now become “mediated . This suggests that there are other options by which
one can communicate such as
1.Text messaging,
2.Video calling/conferencing,
3.Emailing,
4.Chatting online, and
5.Posting on social media.
In most of the options above, the participants in
communication are unable to access the non- verbal cues which
may influence the interpretation and reception of the message.
For instance, in text messages, you will not have a clear idea of
whether or not the person you are exchanging messages with is
happy, sad ,moody, or uncomfortable , unless he or she
deliberately PUTS ALL THE LETTERS OF HIS OR HER
MESSAGES IN UPPERCASE.
In this case, the sender can be constructed to be angry .
However , one has to be cautious in using uppercase letters in
messaging since it may come across as demanding , rude ,and
domineering . Sending messages in that format , even in emails,
is inapropriate.
Most of people share the same views that technological advances in
communication have posed alarming concerns and issues in communication both at
the local , political, and global scale, some parents have complained that talking to
their children have become difficult because they are glued to their phones,
computers, and other gadgets. This is particularly damaging to family relationships,
especially in the context of Filipino culture where families are expected to be
close-knit. The same sentiment has been raised by educators who have called out
the poor academic performance of students because of “technology addiction.
Particularly , english teachers have complained of poor spelling (e.g., coz instead
of because , a-10-tion for attention) abilities of students as a result of “text-
lingo”(the language used in sending text messages or SMS). Just very recently,
issues and concepts such as cyber pornography, cyber bullying,
bashing ,unfriending, unfollowing ,and haters have emerged which have affected
not just the communication practices of people but also their value systems.
As an effective communicator, you have to be
aware of these issues. You should be able to
make informed decisions and influence other
people to be ethical and responsible in the use of
technology which should serve as a platform to
celebrate and respect diversity.