Jio

Jio Jee Bharke

Milestones
Investment
from Big
firms;
Commercial Collabs
Founded Renamed Jio Fiber Jio Fiber
Operations with
as IBSL to RJIL Launched Launched
launched Whatsapp
and
Google.

2007 2010 2013 2015 2016 2017 2019 2019 2020 2020 2020+

Crossed Crossed
RIL Launched
100M 100M JioMart
Bought internal
subscrib subscrib Launched
IBSL operation
ers ers
“The world is at the beginning of a digital revolution. Anything and everything
that can go digital is going digital – at an exponential rate. Faster than you and I
can imagine.

Through the ages, information and knowledge have driven humanity’s progress.

India and Indians cannot afford to be left behind. Today, India is ranked 155th in
the world for mobile broadband Internet access, out of 230 countries. Jio is
conceived to change this.”

Mukesh Ambani at launch of Jio.

Story Time…
The
Problem
1. Poor Connectivity.
2. Unaffordability of
Internet Resources.
3. Telecom Companies
provided inadequate Competitive Market Share Pre-Jio
services.
The
Solution
1. Provide affordable
internet access at low
Jio
cost.
2. Enable a comprehensive
solutions, not just a
service.
3. Reach as far as possible.
# of Subs
(as of March 2022…)
Marketing
Strategy
 Jio’s Marketing Strategy

Acquisition Activation Retention Referral Revenue

STP and 7Ps…
 Real-time Applications, Always
Segmentation Connected and Internet
Essential Customers.

Consumer Solutions &

Targeting Enterprise Solutions

Comprehensive Ecosystem –
Positioning A Digital One-Stop Solution
(Jio, JioApps, JioPhone,
JioMart).
 Penetration Pricing Strategy; Bundle Pricing, Tiered
Price Pricing.
Anywhere and Everywhere; Jio Stores or Jio will
Place reach you.
One-Stop Digital Solution for Internet Requirements.
Product
Optic Fiber Network, Towers Acquisition, Network Reliability
Process and Speed, Market Leader, Customer Experience, etc.

Various Professional, Social, Cultural and Personal

People Schemes for Employees.
A host of awards and certificates for business agility,
Physical Evidence innovation and more.
More on next slide…
Promotion
Promotion Mix…
 Advertising

Sales Promotion

Direct Marketing

Public Relations
Traditional Billboards and
Advertisements.
Advertisements using IPL
players and teams, Bollywood
Celebrities (Dhan dhana Dhan
Campaign), and more.
Social Media Campaigns

Marketing Campaigns
Social Media Trolling
Social Awareness
Campaign
Associated Services &
Value -Adds
The best example of
Jio’s integrated
promotion mix…
Positioned itself
as “The
Futurist”…
Thank
You…
 https://restofworld.org/2020/how-indi
Links and a-mobile-data-became-worlds-cheape
st/

Resources
(Main) https://digitalscholar.in/reliance-jio-di
gital-marketing-strategies/

https://www.analyticssteps.com/blogs
/reliance-jio-and-jiomart-marketing-st
rategy-swot-analysis-and-working-eco