• INTRODUCTION

Reliance or Jio Founded by Mukesh Ambani in 2007, Jio Infocomm Limited. In

India, there are currently 413.01 million telecom users. In September 2016, Jio sim
became initially accessible to the public. Jio provided free calling and data after
the debut of the sim from September to December.
The company driving Digital India is Jio. All of India can use Jio's 4G services.
Today, Jio's affordable internet allows millions of Indians to further their
education. Prior to Jio, every telecom operator charged a high price, but since Jio
entered the market, we can all use the internet for less money. Reliance Jio offers
more than simply data bundles and SIM cards for sale. They also produce goods
like Jio TV, Jio Wi-Fi, and broadband. Jio is currently developing 5G and 6G in India.

• Reliance Jio Target Customers

Price Conscious
This category includes the vast majority of people. These people demand
inexpensive internet data packages. They can change networks if Jio does not
offer them reasonable rates. It is a game of the price market. Whoever sells for
less makes more sales.
Network Conscious
These are the ones that desire a strong network and fast internet. I'll illustrate this
with an example. You might switch the network provider if you went to a village
and ran into network problems. Another scenario is if you play video games and
require fast internet. You will switch to Jio if it offers you high-speed internet.
Therefore, this is Jio's second type of target consumer.

• Jio Marketing Strategy

1) Social Media Marketing Strategy of Jio

Jio employs a straightforward yet effective social media marketing

approach. They write interesting pieces that get greater attention. The
majority of their posts across all social media channels are advertisements.
According to me, Jio needs to improve its social media tactics. There, they
only post updates on fresh specials and promotions. Occasionally, posts on
impending occasions or festivals will also appear. The one thing you can
take away from Jio is their social media customer service. Their customer
service specialists quickly respond to complaints from customers and assist
them in finding solutions.

2) Short Emotional Ads

Short emotive adverts are one of Jio's strongest marketing techniques.

These advertisements emotionally engage the viewer. The little commercial
you see above is for the impending Jio 5G. They demonstrate how Jio 5G
may transform the automotive business in this advertisement film.

The Jio team has produced more promotional videos to highlight the
advantages of Jio 5G across various businesses. You may use this Jio
marketing technique for your company as well.

3) Marketing through highlighting a major goal

Since many people opposed the advent of 5G, Jio has wisely employed this
marketing tactic. They are demonstrating this to demonstrate to the public
that the rollout of 5G is for national good, not financial gain. It is a fantastic
marketing move by Jio. Many bosses employ it.
4) YouTube Marketing Strategy of Jio

Jio has excellent YouTube marketing tactics. 3.4 million people subscribe to
the channel. Jio produces this kind of educational video to show people
how to use the internet in its most fundamental forms. When individuals
are familiar with using the internet, they will only purchase internet data
plans from you.
• Popular Marketing Campaigns of Reliance
Jio
Jio had done many successful campaigns. Most of its campaigns are related
to cricket. All of these campaigns are organized at a big level. These
campaigns will not give direct sales to the company but they are best for
branding purpose. Let’s know about the top 3 most popular marketing
campaigns of Jio.
1) Get Jio Sim Home Delivered For Free
Jio offers free home delivery of the SIM. Jio's marketing plan looks like this. None
of the brands were doing this prior to Jio. A person no longer needs to travel
anyplace. Jio is aware of what makes people tick at their core. They are aware that
people like to stay put and require everything to be at their doorsteps. When Jio
launched this service, they attracted thousands of users. These clients were
extremely inexpensive to get, but they will be worth so much in the future.
2) ‘Cheer for India’
This was a successful marketing campaign ran at the time of the India vs Pakistan
match. The campaign reached 90 lakh cricket fans. Jio spreaded this message
through notifications and ads. As an Indian brand, Jio never misses the
opportunity of marketing through events.

3) Cricket Play Along Campaign in IPL

As Indians, we adore cricket. Jio used cricket to create a successful marketing plan.
Jio started a promotion named "cricket play along" in september 2020. You have
to guess the outcome of the following ball in this campaign. You will receive some
points if your prediction was accurate.
The game was enjoyable. It was played by thousands of individuals. Jio received a
GLOMO award in 2019 for their outstanding marketing efforts.
• CONCLUSION
This concludes my case study on Jio's marketing strategy. I discussed all of Jio's
marketing techniques. Jio is the industry's undisputed leader. They are currently
preparing for a 5G launch on a large scale. You'll see much better Jio marketing
tactics in the future. Gratitude for reading.