Communication

Internal and external communication

• Internal communication is between two members
of the same organization. Internal communication
purpose is to provide an effective flow of
information between an organizations' department
and colleagues. Example: communication between
departments, notices and circulars to workers,
signboards and labels inside factories and offices
etc.

• External communication is between the

organization and other organizations or
individuals.it includes any communication between
an organization and its stakeholders outside the
company. Example: orders of goods to suppliers,
advertising of products, sending customers
messages about delivery, offers etc.
Communication methods
1)Verbal methods
(eg: telephone conversation, face-to-face
conversation, video conferencing, meetings)

Advantages: Disadvantages
• Can take long if there is
• Quick and efficient feedback and therefore,
discussions
• There is an opportunity for • In a meeting, it cannot be
immediate feedback guaranteed that
• Speaker can reinforce the everybody is listening or
message- Change his tone, has understood the
body language etc. to message
influence the listeners. • No written record of the
message can be kept for
later reference.
 2)Written methods (eg: letters, memos, text-
messages, reports, e-mail, social media, faxes,
notices, signboards)
Advantages: Disadvantages
• Easy to preserve: The • Direct feedback may not always be
documents of written possible
communication are easy to • Cannot ensure that message has
preserve. Oral and non- been received and/or
verbal communication acknowledged
cannot be preserved. If it is • Long messages may cause
needed, important disinterest in receivers
information can be collected •
No opportunity for body language
from the preserved
documents. to be used to reinforce messages
• Expensive: Written
• Can include details communication is comparatively
• Can be copied and sent to expensive. For this
many people, especially with communication paper, pen, ink,
e-mail typewriter, computer and a large
• E-mail and fax is quick and number of employees are needed.
cheap
 3)Visual Methods (eg: diagrams, charts,
videos, presentations, photographs,
cartoons, posters)
Advantages: Disadvantages
• No feedback
• Can present information in an appealing
• Wrong Decision: Sometimes
and attractive way
information displayed in terms
• More flexible than verbal of graphs, charts or table may
communication For an example, if you be in wrong order. Decision
are promoting your product or service taken based on such
among an audience which is spread
information may lead to
across different geographical areas and
speak different languages,an image ineffective output or fruitless
could convey your message far more result.
effectively than in any form of verbal • Need for Efficiency: Drawing
communication; especially since visual graphs or symbols may not
images do not pose any language or convey any message to general
cultural barriers. people in certain situation.
Special knowledge and
efficiency are required to deal
with visual communication.
Thank you
Any questions ?