Click to edit Master title style

Types of
Media

1
 What
Click to edit is Media?
Master title style

Media, the plural of medium,

broadly describes all channels
of communication, including
everything from printed paper
to digital data. Media
comprises news, art,
educational content, and any
form of information that can
reach or influence people,
including television, radio,
books, magazines, and the
internet. 2 2
Types
Click ofMaster
to edit Mediatitle style

• Accesing information become very much convenient in

today’s time due to information sources that surround us.
Information sources refer to various means by which
information is recorded for use by an individual and
organization. The commonly known types of media are
print, broadcast, new media, media convvergence,
traditional media, newspapers, book, magazine,
television, and radio.

3 3
Click to edit Master title style
Definition
of
Terms

4 4
Types of Media
Click to edit Master title style

Broadcast
Media
- Refer to media such as
radio and television that
reach target audience using
airwaves as the
transmission medium.
Print
Media
- Consists of paper and ink,
reproduced in a printing
process that is traditionally
mechanical.

5 5
Types of Media
Click to edit Master title style

Media Convergence New Media

• - Refers to the ability to • - Refers to content organized
transform different kinds and distributed on digital
media into digital code, which platforms.
is the accessible by a range
of devices, from the personal
computer to the mobile
phone, thus creating a digital
communication environment.

6 6
Types of Media
Click to edit Master title style
Traditional Media
• - Refers to the traditional
means of communication and
expression that have existed
since before the advent of the
internet
Newspapers
• - A printed publication
consisting of folded unstapled
sheets and containing news,
features articles,
advertisements, and
correspondence
7 7
Types of Media
Click to edit Master title style
Book
• - Is a collection of paper,
parchment or other material
with a piece of text written on
them, bound together along
one edge, usually within
covers.
Magazine
• - Is a periodical publication
containing a variety of
articles, generally financed by
advertising, purchased by
readers, or both. They are
often printed in colour or
coated paper, and are bound
with soft cover.
8 8
Types of Media
Click to edit Master title style
Television
• The principal source of
information and entertainment
for people exposed to mass
media. It combines visual
images, sound, motion and
colour to achieve viewer’s
empathy.
Radio
• - Is a premier mass medium
for users and advertisers. It
has a wide spread reach and
delivers the ad message to a
large number of people
across the length and breadth
of the country.
9 9
 Seven stages/ elements
Click to edit Master title style
of
Information Literacy
• 1. Identifying/ recognizing information needs
• 2. Determining sources of information
• 3. Citing or searching for information
• 4. Analyzing and evaluating the quality of
information
• 5. Organizing, storing or archiving information
• 6. Using information in ethical, efficient, and
effective way
• 7. Creating and communicating new knowledge
1010
Click to edit Master title style

That’s all
Thank you!
11