Advertisements

Let’s Understand ………..

An advertisement is a powerful medium to influence the minds, tastes and even motives of the masses.

Advertisements are of two types - Classifieds and

Commercial
Characteristics of Classified Advertisements

• Categorized into columns according to their classes.

• The category must be stated at the top.
• Written in short phrases and words.
• Language used is simple and concise
• Less space, fewer words – costs less
• Word limit – 50 words
 Points to Remember…

• Along with the regular details add e-mail id.

• The first two to four words in capital/ darkened.
• Write classified headings in capitals at the top.
• Present it in a box.
 Lost and Found
LOST and FOUND

• Characteristics of Lost and Found Lost a brown coloured, Samsonite

• Begin with ‘Lost’ or ‘Found’ briefcase, containing important
• Specify Item documents and some cash and a
cheque book in RTA Bus No. X23
• Give a brief physical description
yesterday between 3 and 4 pm. Finder
• When/ Where lost or found
please contact Mohanbhai Patel on
• Reward, if any 055-6748253. Handsome reward
• Contact address and phone No. assured.
 Situation Vacant/Wanted
Characteristics of Situation Vacant/Wanted
• Begin with Wanted or Required.
• The name and the Company or Organisation.
• Post and number of vacancies.
• Age and sex of the candidate.
• Qualification and experience.
• Other details(optional)
• Pay scale and perks.
• Mode of applying
• Contact address and phone no.
SITUATION VACANT
ENGLISH TEACHER
Postgraduate in English, five years teaching
experience, Senior Secondary level in a CBSE
affiliated school in India or the UAE required
immediately. Strict disciplinarian, capable of
conducting co-curricular activities. Knowledge of
computers essential. Apply with complete C.V. to:
The Principal, New Horizon Visionary School, PO
Box 601, Dubai or nhvision@gmail.com.
 To- Let
Characteristics of To-Let
• Begin with ‘Wanted’ or
‘Available’
• State type of accommodation
• Give brief description
• Rent expected.
• Contact address and phone no
FLATS TO LET
Very spacious 1 and 2 B/R apartments
in a new building in Al Barsha, behind
Lulu Hypermarket, with C.A/C, reserved
covered parking, equipped gym,
swimming pool, 24 hrs. security,
generous layouts with fitted wardrobes,
located close to Mall of the Emirates,
for ready possession. Rent Dhs. 60K &
80K, payable in 4 instalments. Call now:
055-6748253.
 Advertisements Relating to Educational
Institutions
SUMMER COURSE
Characteristics of Advertisements Relating to Educational
Institutions IAPC announces the commencement of
its summer courses in computer
• Name of institution/its past record
education. Duration-3 months.
• Courses offered, duration Eligibility-Sr Secondary. Excellent
• Eligibility criteria faculty-2 hrs. practical training every
• Last day for registration day. Incentives for early birds, fee ₹
• Contact address and phone no 5000 payable in 3 instalments. Apply by
10 Nov., 2020 or contact Secretary 05-
05342259
 Missing
Characteristics of Missing
Persons/Pets
Persons/Pets
• Begin with ‘Missing’ MISSING

• Give brief physical description

Missing a boy, Ankush, 14 yrs, 4’10”,
• Since when-from where missing
fair, slim, wearing blue striped shirt and
• Reward
white trousers, since 24 Oct 2020 from
• Contact address and phone no
• Person missing-
AV School, Kidwai Nagar, Lucknow.
• specify name, age, height Finder will be duly rewarded. Inform
• Complexion and build Police Control Room Ph. No. 2410000
• Clothes/identifying features.
• Pet missing
• specify name, breed, age, colour of fur/skin etc.
 TOURS AND TRAVELS

Tours and Travels

Characteristics of Tours and
Travels
• Begin with ‘Package Available’
• Name of the travel agency
• Destination and duration
• Details of package- food/ boarding/
lodging sightseeing etc.
• Cost and special discounts
• Contact address and phone No.
TOURS AND TRAVELS
Attractive package for Goa, 3 nights/ 4
days, Deluxe accommodation. All meals,
sight seeing, city tour, airport transfers,
boat cruise ₹ 5499 per head. Special
discount for bookings till 15 January,
2021. Contact Heritage Tours and
Travels, 26711697, 9847111973 or email
us at heritage@gmail.com
 Let’s Practice
• You have found some documents in a hard plastic cover in the local electric train. Write
a suitable advertisement for the ‘Lost and Found’ columns of a national daily in about
50 words. Specify details needed to make delivery.
• Venus Travels, 99 Ansal Chambers II, Bhikaji Cama Place, New Delhi, offers attractive
holiday package at Chail for 2 nights/3 days in Rashi Resorts at concessional rates.
Draft an advertisement for ‘Travels & Tours’ column of The Times of India, New Delhi.
• While going for a walk in the local park, you lost your little puppy. Draft an
advertisement in about 50 words giving the details of your puppy.
• As the Admission Coordinator of Sri Sringeri Sharda Institute of Management, Vasant
Vihar, New Delhi-110057 draft a suitable advertisement giving details of the
courseware, faculty and placement for the 2 year P.G. Diploma in Business
Management. Ph. 26140589, 26140597 Fax: 26141811. Website—www.srision.org. E-
mail: srisim@vsnl.net