Professional Documents
Culture Documents
Credibility has to do with our knowledge base and the words that we
speak. Are we knowledgeable about our subject? Can we back up our
words with underlying knowledge and experience?
We can increase our reliability by doing what we’ve said we would do.
There are two roots to this. Either, we increase our delivery to ensure
we always do things, or we adjust our commitment. We can adjust our
commitment by being better at saying no to things, so that we only
commit to things that we actually will deliver on.
Intimacy
Intimacy in the trust equation has to do with how secure we feel in
entrusting someone with personal information, particularly about our
doubts and insecurities.
We can increase the level of intimacy that we have with others by
opening up about who we are. We can share details of our personal
lives, share our thoughts and confide in others about our thoughts,
feelings and doubts. Expressing vulnerability and being open about who
we are as people helps build intimacy with others, which in turn helps
build trust.
Self-orientation
Self-orientation in the trust equation refers to our focus and how much
we align to the interests of others. Highly self-oriented people are hard
to trust as they are more interested in themselves than those they are
working with.
• Fallacy of Authority
• Fallacy of Logic
• Fallacy of Emotion
1. Creating a “Straw Man”
(The Straw Man Fallacy)
2. Irrelevant Conclusion
(Non Sequitur)
3. Killing the Messenger
(ad Hominem)
4. Faulty Authority
(ad Vericundiam)
1. Correlation is not Causation (Post Hog Ergo Propter Hoc)
2. Begging the Question (Petito Principii)
3. Hasty Generalization
4. Circular Logic (Circulus in Probando)
5. False Dichotomy (Either/Or)
6. Red Herring
7. False Equivalence
8. Slippery Slope
1. Appeal to Tradition (ad Antiquitatem)
2. Appeal to Pity (ad Misericordium)
3. Appeal to Popular Opinion (ad Populum)
Fallacy of Emotion
We like to believe that we see things
as they are, that we are objective.
Effectiveness Defined
Effectiveness lies in the balance of producing the desired results and maintaining production
capability (P/PC balance).
Effectiveness is balancing the golden egg (production) with the health and welfare of the goose
(production capability).
It balances short term with long term.
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