LAPTE

Eco Friendly
 Trend Observation
 Social
 Used in most of traditional festivals by Newars. ( especially Bhojs )
 Used in many religious rituals. ( The leaf plates made from Saal are considered pure, sacred and
auspicious )
 Economic
 Used mostly in Bhojs.
 In the sense of using once ( i.e. use and throw ), these plates are cheap and environment friendly.
 Materials required for making them are also cheap and easily available.
 No such advanced machinery is required. ( is hand-made )
 Environmental
 Are completely bio-degradable.
 Tree plantation for more materials.
 Political
 Legal
 Technological
Market Gaps
 No mass producers of such leaves plates.
 Growth in street food vendors and fast food joints.
 Affiliation with the party palaces can also be done for the proper establishment of the
business.
 Idea
 The business idea of our business is to build leaf products such as tapari, lapte, etc.
using Saal leaves.
 Newari people tend to use the leaf-plates more frequently and prefer to use these
plates more than the plastic and paper plates.
 The main innovativeness of this business plan is culture preservation and this is what
makes us different from other business.
Feasibility Analysis

 Explain the feasibility analysis of your business idea based on the following;
 Product/Service Feasibility
 Industry/Target Market Feasibility
 Organizational Feasibility
 Financial Feasibilityc
 Market
 Target Market :
 Street food vendors
 Party Palaces
 Guthis ( i.e. Newari Community )
 Local stores and vegetable shops
 Market Segmentation:
 Demographic – Especially Newar (also used by other ethnic groups )
 Social Status – mainly Middle and Low class families
 Income Profile – Not fixed
 Market Behavior:
 Mostly bought by Newars in festive occasions.
 Used in constant rate by fast food joints and street food vendors.
 It is cheap in comparison to other plates so the people won’t hesitate to pay for it.
 Competition
 Direct Competition :
 Plastic Plates
 Paper Plates
 Indirect Competition :
 Future Competition :
 Other new leaf-plate companies
 Advanced new and cheaper bio-degradable plates
Industry New Entry

Attractiveness

Suppliers Power Competitive Buyers Power

Rivalry

Substitutes
Conclusion

 Write a Conclusion stating why you should be allowed to proceed with the said
business idea.