LAPTE

Linking Tradition with Business

GROUP 2
Rizbi Buddhacharya(13)
Shovik Shilpakar(42)
Sujan Shrestha(43)
Nitesh Shresha(47)
Rushit Shrestha(48)
Abhay Suwal(53)
Ashish Tamang(55)
Surendra Yadav(60)
CONTENTS
 INTRODUCTION
 OVERVIEW OF COMPANY
 TREND OBSERVATION
 MARKET GAPS
 IDEA
 FEASIBLITY ANALYSIS
 SWOT ANALYSIS
 MARKET
 COMPETITION
 INDUSTRY ATTRACTIVENESS
 BUSINESS CANVAS MODE
 RATIO ANALYSIS
 CONCLUSION
 FINANCIAL STATEMENTS
INTRODUCTION
A Private Limited Company
Provides environment friendly and disposable plates

Moulds packages according to costumer specific needs
OVERVIEW OF COMPANY
Company’s Name: Lapte
Type of Company: Private LTD.
Type of Business: Manufacturing Business
Location: Chyamasingh, Bhaktapur
Specification: Provide enviroment friendly and
disposable plates
TREND OBSERVATION
Political and Legal Impact:
 Laws on taxation, Environment laws, Provision of loans at low interest by the government for small scale
industries

Economical Impact:
 Spending pattern of people is increasing thus may opt for our bio-degradable product.

Social Impact:
• Increase in trend of partying, gathering, social events.
• Annual General Meeting

Technological Impact:
• Online Marketing and Advertisement.

Environmental Impact:
• People are being more literate and environmental friendly thus bio-degradable products have a better
market.
MARKET GAPS
No mass producers of such leaves plates.
Growth in street food vendors and fast food joints.
Growth in use of bio-degradable products
IDEA
 The business idea of our business is to make leaf products such as tapari,
plates, bowls using Saal leaves.
 Additional to just serving food we also plan to use saal leaves as boxes for
packing food.
 These will be sold via local shops, stores and special customer packages will
be provided.
 More prevalent in Newar Community, but we aim to bring it to market for
everyone.
 The main innovativeness of this business plan is culture preservation and use
of bio-degradable leafs which is what makes us different from other
business.
FEASIBILITY ANALYSIS
Product and Service Feasibility:
Aptitude of people is greater towards bio degradable products which our products provide.
Industry/Target Market Feasibility:
Increase in street food culture, Change in mindset of people towards hosting & fostering
social events(i.e picnic, parties, etc).
• Organizational Feasibility:
Skilled human resources available, Easy Availability of Raw Materials (Import for Terai
Region)
Financial Feasibility
Cheaper raw materials, Low initial investment.
 SWOT Analysis
Strength
1. Culture preservation.
2. Easy availability of the raw materials.
3. Low initial investment.
4. Bio-degradable product.
Opportunities
1. Government’s ban in plastic products.
2. Growing consciousness about
environmental protection.
3. Growing trend of picnic and street
vendors.
4. Packaging of food.
Weakness
1. Not reusable and non recyclable.
2. Special attention required to preserve
lapte from decaying.
3. Not suitable to serve all kinds of food
(soups)
Threat
1.Plastic and paper products are available in
lower price.
2. Introduction of Buffet system in parties.
3. Changing money pattern of pattern.
(people preferring to buy ceramics plate
rather than use and throw plates)
 Market
Target Market :
◦ Street food vendors and Fast Food Joints
◦ Party Palaces
Market Segmentation:
◦ Demographic – Not specific, it can be used by everyone and
anyone
◦ Social Status – All
◦ Income Profile – All
Market Behavior:
◦ Mostly bought in festive occasions.
◦ Used in constant rate by fast food joints and street food
vendors.
 Competition
Direct Competition :
◦ Plastic Plates
◦ Paper Plates
Indirect Competition :
Future Competition :
◦ Other new leaf-plate companies
Industry Threat of New Entry (High)
- Low capital investment
- No advanced technologies required
Attractiveness - Distribution channels are mainly local
shops that are easily accessible.

Suppliers Power (Low) Buyers Power (Low)

Competitive Rivalry (High)
- Raw materials easily available - Production of such plates is
- Paper and plastic products
- Switching cost is low low
easily available in the
- No. of suppliers is high - Inclination of people towards
market
of the tradition

Threat of Substitutes (High)

- High use of plastic and paper plates in
present context.
BUSINESS CANVAS MODEL
Business Model Canvas -
Key Partners
•Raw materials suppliers
•Local Partners ( Retailers)
•Equipment Suppliers
Lapte Pvt. Ltd
Key Activities
•Produce and Provide bio
degradable plates
•Variations in Leaf Products
•Distribution to local partners,
party venues, specific
customers needs
•Consistency of products.
Value Propositions Customer Customer Segments
Relationships
• Direct Relationship and
•Variety of Leaf Products Indirect Relationship •Party Venues
•Bio-Degradable and •Quality of product •Street Food Vendors
Environmental product •Free Sample of 100 plates
•Discount for bulk buys •Retail Shops
•Every Age Groups
•Social Events
•Special Occasions
Festivals

Key Resources Channels

•Equipments (Pressing and •Retail Shops

Sewing) •Direct
•Raw Materials ( Sal Leaves, •Official Website
wooden pick)
•Human Resource
•Distribution Vehicles (Pick-
Up Truck)

Cost Structure Revenue Streams

• Purchase
• Transportation
• Salary and Wages • Sales of Products / Unit
• Marketing
 Conclusion
This product being bio-degradable brings a new
dimension to the product hence being more
attractive towards the newer trends
Based on the current trend in eating habits and
outgoing nature of people i.e. social events we
feel that LAPTE has a high chance of success