SEQUENTIAL

SAMPLING
AND
PURPOSIVE
SAMPLING
PURPOSIVE
SAMPLING
 INTRODUCTION
Purposive sampling, also known as judgmental
or selective sampling, is a non-random
sampling technique where researchers
deliberately choose participants based on
specific characteristics or criteria.
 DEFINITION
Purposive sampling involves selecting
participants with a predetermined set of
characteristics that align with the research
objectives. The researcher's expertise and
judgment play a crucial role in identifying
individuals who can provide valuable
insights into the study.
 EXAMPLE
RESEARCH
OBJECTIVE:
Investigating the success stories
of individuals overcoming cancer 01
through alternative therapies.
PARTICIPANT SELECTION
PROCESS:
Identifying individuals from
alternative medicine clinics
03
and online communities who
meet specific criteria.
PURPOSIVE SAMPLING
RATIONAL:
Selecting participants intentionally
02 based on documented success with
alternative therapies and willingness
to share experiences.
DATA
COLLECTION:
Conducting in-depth interviews
04 with a diverse sample to gain
detailed insights into their cancer
journey and alternative treatment
strategies.
 SUMMAR
Ya non-random sampling method
Purposive sampling is
where researchers intentionally select participants
based on specific characteristics or criteria relevant to
the research objectives. This approach relies on the
researcher's judgment to include individuals who can
provide valuable insights, often leading to a more
targeted and focused study.
SEQUENTI
AL
SAMPLING
 INTRODUCTION

Sequential sampling is a research methodology

where data collection occurs in stages, with the
decision to continue or conclude the study
being based on the analysis of data collected at
each stage.
 DEFINITION
In sequential sampling, researchers collect
data incrementally, often analyzing
information after each stage before
deciding whether to proceed with further
data collection. This adaptive approach is
particularly useful in studies where insights
from early data can inform subsequent
sampling strategies or refine the research
design.
 EXAMPLE
01 04

02 03
Research Objective:
Investigating the impact of a new teaching method
on student performance over the course of a
semester.
Sequential Sampling Design:

Rather than collecting all data at once, the

researcher opts for sequential sampling to
adapt the study based on emerging results.
 Data Collection Stages:
Initial Assessment: Conducting a pre-test to measure students' baseline
knowledge before implementing the new teaching method.

First Stage Analysis: Analyzing the initial data to identify trends or

improvements. If the new method shows significant positive effects, the
researcher decides to continue with the study.

Mid-Semester Evaluation: Conducting additional assessments and analyses at

the midpoint of the semester. If the improvement trend continues, the study
proceeds.

Final Evaluation: Completing the study with a final assessment at the end of
the semester to determine the overall impact of the new teaching method.
 Decision Points:

• At each stage, the researcher evaluates whether

to continue, modify, or conclude the study
based on the observed results.

• If the new method is highly effective early on,

resources can be allocated more efficiently, or
adjustments can be made in real-time.
 EXAMPLE
01 04

02 03
01 04
BENEFITS OF SEQUENTIAL SAMPLING:

Allows for adaptive research design, optimizing data

collection efforts and resources based on ongoing analysis. In
this scenario, the researcher can make timely decisions and
refine the study as it progresses, ensuring a more nuanced
understanding of the teaching method's impact.

02 03
 SUMMARY
Sequential sampling is a research methodology where data
collection occurs incrementally in stages, and decisions to
continue, modify, or conclude the study are based on the
ongoing analysis of collected data. This approach allows
researchers to adapt their methods based on emerging patterns
or predetermined criteria, providing flexibility in research
design.