Research,

Campaign and
Advocacy
JANICE P. GINES
Game Activity
Instruction: Arrange first the words to form the correct sentence
then, identify if the sample phrase or sentence is a research title, a
campaign, or an advocacy topic.

1. A Vital Practice In Developing Students' Language Skills

Reading Aloud:

2. "When You Think of Refreshment Think of Ice Cold Coca-Cola,

Wherever You May Be, Whatever You Do, Whoever You Are"

3. Empowerment Women
Answers:
1. Reading Aloud: A Vital Practice In Developing
Student’s Language Skills
Example of Research Title
2. “Whoever You Are, Whatever You Do,
Wherever You May Be, When You Think of
Refreshment Think of Ice Cold Coca-Cola “ 1939
campaign tagline of Coca-Cola
Example of Campaign
3. Women Empowerment
Example Topic for Advocacy
 What is Research, Campaign,
Advocacy?

RESEARCH - The systematic investigation into

and study of materials and sources in order to
establish facts and reach new conclusions. (Oxford
Languages Dictionary)
 What is Research, Campaign,
Advocacy?

CAMPAIGN - any series of actions or

events that are meant to achieve a particular
result. It describes any group of actions that
are done with an ultimate purpose in mind.
(https:www.vocabulary.com/dictionary/cam
paign)
 What is Research, Campaign,
Advocacy?

CAMPAIGN - any series of actions or

events that are meant to achieve a particular
result. It describes any group of actions that
are done with an ultimate purpose in mind.
(https:www.vocabulary.com/dictionary/cam
paign)
 What is Research, Campaign,
Advocacy?

ADVOCACY - the word "advocacy" came

from the Latin word, "advocare" which
means taking action to create change.
 What is Research, Campaign,
Advocacy?
An advocate as a verb means " to speak or
write in favour of; support or urge by
argument; recommend publicly"
An advocate as a noun means, " a person
who speaks or writes in support or defense
of a person, cause, etc (usually followed by
of)
 What is Research, Campaign,
Advocacy?
Advocacy is something that calls
attention to the government as well
as give awareness to the public
about certain issues. Also, advocacy
means a public support for or
recommendation of a particular
cause or policy and that is according
to Oxford Languages Dictionary.
An advocate is one who promotes an advocacy. Since advocacy
aims to promote awareness, build ties and relationships and create
a change or action, the advocate needs to speak of, assert, defend,
contend or campaign about issues that may lead to reforms,
changes or advances of laws, actions and policies. An advocate may
choose to talk and appeal for reforms, changes or advances in the
fields of:
1. Health
2. Education
3. Environment or Nature
4. Politics and Governance
5. Religions and Norms
6. Human Rights (Men, Women and Children’s Rights)
7. Animal Rights and Welfare
8. Love, Peace, and Equality
9. Economy
 RESEARCH VS CAMPAIGN VS ADVOCACY
Research, advocacy and campaign aim to give awareness to the public
and thus call attention to every person who reaches the information as
well as give us solutions to the problems or issues raised.

Research Vs. Advocacy

Research doesn’t use flowery words unlike campaign.

Research Vs. Advocacy

The difference between research and advocacy is when it is about their

objectives, research’s objective is to collect and present facts, evidence,
and data analysis to provide objective information, while advocacy’s
objective is, it seeks to persuade and mobilize others to take action or
support a particular viewpoint or policy change
 ACTIVITY
1. Make a poster slogan about your advocacy about
equality;
2. Make a venn-diagram showing the similarities and
differences of the three concepts: research, campaign,
advocacy
3. Short quiz (15 items)
THAT'S ALL
THANK YOU