PRODUCT AND SERVICES OF IPHONE

GROUPS MEMBERS
Roll no. 50 Sonali Sakpal
Roll no. 30 Pooja Kotian
Roll no. 2 Anusha Amin
Roll no. 35 Sahil Mandavkar
Roll no. 63 Vivek Adate
Roll no. 44 Prachi Kanojia
Roll no. 42 Sachi Palkar
INTRODUCTION OF IPHONE
While bringing various commodities into the market, suppliers
have to find a way to bring in a commodity of good quality in
order to attract a good market but the most important knowledge
to have is how to avoid losses at the same time satisfy the
consumers of the product.
Iphone is an American multinational technology
company headquartered in California, United States. On April 1,
1976, co-founded by Steve Jobs and Steve Wozniak, the
company was called "Apple Computer, Inc." for its first 30
years, but dropped the word "Computer" on January 9, 2007 to
reflect the company's ongoing expansion into the consumer
electronics market. Through its philosophy of comprehensive
aesthetic design and its distinctive advertising campaigns,
Iphone has established an unique reputation in the consumer
electronics industry. Iphone has attracted a customer base that is
devoted to the company and its brand, particularly in
the United States.
• PRODUCTION:- UPTO IPHONE 4 ALL THE IPHONE PRODUCTS WERE MANUFACTURED
IN FOXCONN BASEN IN TAIWAN. LATER IN 2013 NEW CEO TIM COOK CHANGED
MANUFACTURING STRATEGY TO DIVERSIFY IT'S SUPPLIERS BY 2 STAND ALONE
COMPANIES.APPLE ANNOUNCED 2022 WOULD BE MANUFACTURED IN TAMIL NADU
INDIA AND STATED THE PLAN THAT 25% IPHONE PRODUCTION SHIFTED TO INDIA BY
2025.
• HARDWARE:- APPLE DIRECTLY SUB-CONTRACT HARDWARE PRODUCTION TO
EXTERM OEM COMPANIES MAINTAINING HIGH DEGREE OF CONTROL OVER END
PRODUCTS. 3D TOUCH AND TAPTIC ENGINE ARE UNIQUE TO IPHONE. 2022 THEY
ADDED SATELLITE COMMUNICATION TO THE IPHONE.
• SOFTWARE:- IPHONE RUNS IOS. IT IS BASED ON MACOS'S DARWIN AND MANY OF IT'S
USERLAND ALI'S WITH COCOA REPLACED BY COCOA TOUCH AND APPKIT REPLACED
BY UIKIT. GRAPHICS STACK RUNS ON METAL. APPLICATION ARE DEVELOPED BY
IPHONE AND SUPPORTS DOWNLOADING BY THIRD-PARTY THROUGH APP STORE.
• SECURITY:- IPHONE IS REGARDED BY SECURITY EXPERTS AS MORE SECURE AGAINST
COMMON MALWARE LESS THAN 1% MOBILE MALWARE TARGETS IOS.
 DETERMINANTS OF IPHONE
 PRICE:- IPHONE HAS BREATHTAKING RETAIL STRATEGY, BRANDING ,
INNOVATION AND PRIVACY.
 INCOME:- AN IPHONE PRODUCE HIGH QUALITY PRODUCT ITS SPECIFIC TO
ONLY THE PEOPLE TO HAVE HIGH SOURCE OF INCOME OR NEEDS TO HAVE
STATUS SYMBOL IN SOCIETY.
 TREND:-DUE TO ITS HUGE MARKET SUCCESS AND ABILITY TO CAPTURE ALL
AGE GROUP OF CONSUMERS THE TREND OF BUYING ALL IPHONE PRODUCTS
IS INCREASING.
 PREFERENCES:- INFORMATION TECHNOLOGY HAS UNANIMOUSLY AGREE
IPHONE IS MORE SECURE FROM VIRUSES AND MALWARE.
 EXPECTATION:- AN IPHONE PRODUCT ARE EXPENSIVE SO CONSUMER MAY
 PRICE ELASTICITY OF IPHONE
1. DEFINITION: DEMAND FOR IPHONES IS PRICE INELASTIC . IT MEANS THERE WOULD BE
LITTLE CHANGE IN QUANTITY DEMANDED DUE TO AN INCREASE OR DECREASE IN
PRICE.
2. PRICE ELASTICITY OF DEMAND = % CHANGE IN QUANTITY / % CHANGE IN PRICE
 TYPES OF PRICE ELASTICITY
PERFECTLY ELASTIC: IT REFERS TO A SITUATION WHERE THE QUANTITY DEMANDED IS
EXTREMELY SENSITIVE TO THE CHANGES IN PRICE, WITH EVEN A SMALL CHANGE IN
PRICE LEADING TO LARGE CHANGE IN QUANTITY DEMANDED.
ELASTIC DEMAND: AN ELASTIC DEMAND IS THE ONE IN WHICH QUANTITY DEMANDED
DUE TO CHANGE IN PRICE IS LARGE.
 UNIT ELASTIC DEMAND: IT IS REFERRED TO
AS A DEMAND IN WHICH ANY CHANGE IN
THE PRICE OF GOODS LEADS TO AN EQUALLY
D ED = 0 PROPORTIONATE CHANGE IN DEMAND.
INELASTIC DEMAND: AN INELASTIC DEMAND
IS THE ONE IN WHICH QUANTITY DEMANDED
P2
10%
DUE TO THE CHANGE IN PRICE IS SMALL.
P1
PERFECTLY INELASTIC: IT REFERS TO A
PRICE

SITUATION WHERE THERE IS NO CHANGE IN

QUANTITY DEMANDED EVEN IF THERE IS A
O Q CHANGE IN PRICE.
QUANTITY
DEMANDED
 INCOME ELASTICITY OF IPHONE
• 1)INCOME ELASTICITY OF
IPHONE IS THE DEMAND OF
D
IPHONE PRODUCTS AS PER THE
Y1 TRANSPOSE IN CONSUMERS
Y
2 INCOME.
INCOME
CONSUMER’S

D
• 2)THEY USE THIS TO ANALYZE,
PLAN FOR DEVELOPMENT IN
PRICE, BUDGETING AND
O Q2 Q1 PRODUCTION.
QUANTITY
DEMANDED
 CROSS ELASTICITY OF IPHONE
• THE MEASURE OF
RESPONSIVENESS OF DEMAND FOR
A COMMODITY TO THE CHANGE IN
THE PRICE OF ITS SUBSTITUTE AND
COMPLIMENTARY GOODS.
P2
16
• CROSS ELASTICITY OF DEMAND OF
AN IPHONE WITH RESPECT TO IT’S
14 PRICE
P1
• TYPES OF CROSS ELASTICITY OF
PRICE

IPHONE:
O (61) Q1 Q2 (66) 1. POSITIVE.
QUANTITY DEMANDED OF IPHONE
2.NEGATIVE.
 SERVICES OF IPHONE

1. I CLOUD STORAGE

2. IPHONE PRO IS INCREASING DIFFERENTIATE FROM IPHONE NOT JUST IN TERMS OF

PROCESSOR BUT ALSO SOFTWARE DRIVEN.

3. IT HAS DYNAMIC ISLAND FUNCTIONALITY WITH EVERY NEW VERSION OF IPHONE.

4. MOST IPHONE SOFTWARE AND HARDWARE PRODUCTS INCLUDES UNLIMITED

COMPLIMENTARY SUPPORT INCIDENTS WITHIN 1ST 90 DAYS OF PRODUCT OWNERSHIP

OF REQUIRED BY APPLICABLE LAW.

SUPPLY CHAIN OF IPHONE
THANK YOU