Founder Institute Health Tech

Customer Development
March 26, 2024
Agenda
1 Welcome / Announcements (10 min)

2 Hotseat (40 min)

3 Speaker Presentations / Q&A (40 min)

4 Mentor Feedback Breakouts (30 min)

2
Hotseat (40 min)

3
Mentors & Judges

4
Viji Natarajan
Viji Natarajan is founder and CEO of LaPortaCare. She is a
Physical Therapist and Health Care Executive with 25 years
experience across different health care settings in progressive
leadership positions. She is keen on streamlining and finding
innovative solutions in post acute environment to enhance
quality and accessibility of care for all the stakeholders.
LaPortaCare was founded to just to solve the current
conundrum of care in post acute environment.

5
Alan Young
Dr. Alan Young is a physician innovator and strategist with diverse clinical,
corporate and entrepreneurial accomplishments. After completing a dual
MD/MBA degree program at USC's Keck School of Medicine & Marshall
School of Business, he obtained his medical license during his Orthopedic
Surgery residency. Dr. Young brings International health experience as well
including a clinical elective program at the National Taiwan University
School of Medicine in Orthopedics and volunteer medical missions trips to
Cambodia and Haiti. His expertise includes / is not limited to patient
experience, quality improvement efforts, artificial Intelligence and clinical
decision support, physician adoption/training, Epic & Cerner EHR
implementations, clinical documentation improvement.
6
Balaji Gopalan
Balaji is Co-founder and CEO of MedStack, removing friction via automated
standards and powering security-hardened cloud hosting through
collaboration between digital health startups, hospitals and other healthcare
enterprises, servicing over 80 healthcare app companies. Balaji brings
experience as a Platform and Product Management Leader and Educator and
is most excited about strategies which expose one company's technologies
and specialization to others' so that they can build bolder, most useful things.
He is also the 2022 Canadian Most Supportive FI Mentor award
winner and a graduate of Dreamit Health, the Creative Destruction Lab, 500
Startups, CIX Top 20 and MedTech Breakthrough.

7
Mentor Presentations / Q&A (40 min)

8
Breakout Groups (40 min)

1 Quick introductions- name / company

2 Choose a founder to keep time (1 min/pitch)

3 Give 1 minute pitch, per growth sprint instructions

4 Mentors provide 1-2 minutes of feedback per founder

9
One-Minute Pitch
Three Slides:
1. One-sentence pitch
2. Slide 2: Initutal Buyer Persona
3. Interview Outreach Plan

10
Next Steps
Please complete before Revenue & Business Models Session

1 Complete Customer Development Deliverables

2 Book Office Hours

3 Email Dominique w/ questions

(dominique.kim@fimail.co)

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