2024 PAY-PER-SHOW COLD EMAIL

MASTERCLASS
Table of Contents
Table of Contents

1 - How To Send 2500 Cold Emails Per Day

Table of Contents

1 - How To Send 2500 Cold Emails Per Day

2 - How To Scrape a List For $120

Table of Contents

1 - How To Send 2500 Cold Emails Per Day

2 - How To Scrape a List For $120

3 - Pay-Per-Show Cold Email Script Giveaway

Table of Contents

1 - How To Send 2500 Cold Emails Per Day

2 - How To Scrape a List For $120

3 - Pay-Per-Show Cold Email Script Giveaway

4 - Stats To Measure
1 - How To Send 2500 Cold Emails Per Day
 1 - How To Send 2500 Cold Emails Per Day

Here are the steps I’m going to go over to set up cold email:
 1 - How To Send 2500 Cold Emails Per Day

Here are the steps I’m going to go over to set up cold email:

1. Buying & Setting Up Domains

 1 - How To Send 2500 Cold Emails Per Day

Here are the steps I’m going to go over to set up cold email:

1. Buying & Setting Up Domains

2. Setting Up Email Accounts (SPF, DKIM, DMARC, etc.)

 1 - How To Send 2500 Cold Emails Per Day

Here are the steps I’m going to go over to set up cold email:

1. Buying & Setting Up Domains

2. Setting Up Email Accounts (SPF, DKIM, DMARC, etc.)

3. Warming Up Your Accounts (with instantly.ai)

 1 - How To Send 2500 Cold Emails Per Day

Here are the steps I’m going to go over to set up cold email:

1. Buying & Setting Up Domains

2. Setting Up Email Accounts (SPF, DKIM, DMARC, etc.)

3. Warming Up Your Accounts (with instantly.ai)

4. Couple Of Set-Up Bonuses

 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:
 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:

1. You first buy domains (b2bscale.com, agencylab.com,

highlevel.com, etc.) but never use your main domain.
 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:

1. You first buy domains (b2bscale.com, agencylab.com,

highlevel.com, etc.) but never use your main domain.

2. You then create email accounts using those domains

(christian@b2bscale.com, joel@agencylab.com,
paulson@highlevel.com)
 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:

3. You then warm up those emails accounts to make sure that

they don’t get disabled!
 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:

3. You then warm up those emails accounts to make sure that

they don’t get disabled!

4. Once they’re warmed up, you start sending out cold

emails from those accounts!
 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:
And before we start, I do want you all to know the investment
required to do cold email:
 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:
And before we start, I do want you all to know the investment
required to do cold email:

1. Cost per email account: $7.2/month/account

 1 - How To Send 2500 Cold Emails Per Day
Quick explanation of how cold email works:
And before we start, I do want you all to know the investment
required to do cold email:

1. Cost per email account: $7.2/month/account

2. Cost per domain: $12/year/domain

1.1 - Buying & Setting Up Domains
 1.1 - Buying & Setting Up Domains
You can use this sheet to set up the system as I’m about to show
you:
 1.1 - Buying & Setting Up Domains
You can use this sheet to set up the system as I’m about to show
you:

https://docs.google.com/spreadsheets/d/12c91TOgjjVu0D
dL4a4rJoefB_T7IhSGRsxNij8sOozY/edit?usp=sharing
 1.1 - Buying & Setting Up Domains
We’re going to set up the system using GoDaddy domains AND
Google Workspace
 1.1 - Buying & Setting Up Domains
We’re going to set up the system using GoDaddy domains AND
Google Workspace

There are cheaper places to get domains (like namecheap), but these
can lead to lower deliverability.
 1.1 - Buying & Setting Up Domains
When buying from GoDaddy, try to only buy “.com” domains.
Others (like “.live”, “.xyz”, etc.) are not as trusted and will cause
lower deliverability
 1.1 - Buying & Setting Up Domains
When buying from GoDaddy, try to only buy “.com” domains.
Others (like “.live”, “.xyz”, etc.) are not as trusted and will cause
lower deliverability

Other domains that are trusted: “.co”, “.net”, “.org”

 1.1 - Buying & Setting Up Domains
Once you buy all your domains, you’ll need to add them to the
Google Workspace admin console.
 1.1 - Buying & Setting Up Domains
Once you buy all your domains, you’ll need to add them to the
Google Workspace admin console.

We’re then going to activate Gmail, make sure SPF is set-up, and
then set up DKIM & DMARC.
 1.1 - Buying & Setting Up Domains
Once you buy all your domains, you’ll need to add them to the
Google Workspace admin console.

We’re then going to activate Gmail, make sure SPF is set-up, and
then set up DKIM & DMARC.

Always set them up in that exact order (SPF -> DKIM ->
DMARC)
 1.1 - Buying & Setting Up Domains
Once you buy all your domains, you’ll need to add them to the
Google Workspace admin console.

We’re then going to activate Gmail, make sure SPF is set-up, and
then set up DKIM & DMARC.

Always set them up in that exact order (SPF -> DKIM ->
DMARC)

AND ALWAYS use MxToolBox to make sure that you’ve set these
up properly.
1.2 - Setting Up Email Accounts
 1.2 - Setting Up Email Accounts
Once we’ve set up the domains properly, we’re going to start setting
up the emailing accounts.
 1.2 - Setting Up Email Accounts
Once we’ve set up the domains properly, we’re going to start setting
up the emailing accounts.
Sometimes, when you try logging into the emailing accounts, it will
ask you for a phone number.
 1.2 - Setting Up Email Accounts
Once we’ve set up the domains properly, we’re going to start setting
up the emailing accounts.
Sometimes, when you try logging into the emailing accounts, it will
ask you for a phone number.

When that happens, use services like https://sms-activate.org/en/

to buy temporary numbers and get a verification code (use 1st
world country numbers).
 1.2 - Setting Up Email Accounts
Also, only use 1 phone number per email account.
 1.2 - Setting Up Email Accounts
Also, only use 1 phone number per email account.

When we’ve tried using the same number multiple times, the
accounts wouldn’t let us log in due to “suspicious activity”
 1.2 - Setting Up Email Accounts
Also, only use 1 phone number per email account.

When we’ve tried using the same number multiple times, the
accounts wouldn’t let us log in due to “suspicious activity”

(when that happens, just delete the account and create a new one)
 1.2 - Setting Up Email Accounts

P.S. You can set these up on an incognito window, or any window

really.
 1.2 - Setting Up Email Accounts
Once we’re logged into the accounts, we’re going to set up these
things:
 1.2 - Setting Up Email Accounts
Once we’re logged into the accounts, we’re going to set up these
things:

1. Turn on IMAP
 1.2 - Setting Up Email Accounts
Once we’re logged into the accounts, we’re going to set up these
things:

1. Turn on IMAP
2. Add a profile picture
 1.2 - Setting Up Email Accounts
Once we’re logged into the accounts, we’re going to set up these
things:

1. Turn on IMAP
2. Add a profile picture

3. Add a birthday
 1.2 - Setting Up Email Accounts

Only set-up 3 EMAILING ACCOUNTS PER DOMAIN.

 1.2 - Setting Up Email Accounts

Only set-up 3 EMAILING ACCOUNTS PER DOMAIN.

Example: (christian@b2bscale.com,
christianeichou@b2bscale.com, christian.e@b2bscale.com)
 1.2 - Setting Up Email Accounts

Only set-up 3 EMAILING ACCOUNTS PER DOMAIN.

Example: (christian@b2bscale.com,
christianeichou@b2bscale.com, christian.e@b2bscale.com)

Some people will tell you that you can set up 5 emailing accounts
per domain. We don’t do that.
 1.2 - Setting Up Email Accounts
And you can typically only have up to 50 emailing accounts per
Google Workspace.
 1.2 - Setting Up Email Accounts
And you can typically only have up to 50 emailing accounts per
Google Workspace.

Quick Tip: Don’t set up these accounts in your main Google

Workspace. Create new ones just for cold email.
 1.2 - Setting Up Email Accounts
And you can typically only have up to 50 emailing accounts per
Google Workspace.

Quick Tip: Don’t set up these accounts in your main Google

Workspace. Create new ones just for cold email.

IMPORTANT NOTE: Make sure that all your accounts are on the
$7.20/month plan! Or else Google might overcharge you.
1.3 - Warming Up Your Accounts
 1.3 - Warming Up Your Accounts

To actually send out cold emails from these accounts, you’re going
to want to sign up to instantly.ai’s $97/month plan.
 1.3 - Warming Up Your Accounts

To actually send out cold emails from these accounts, you’re going
to want to sign up to instantly.ai’s $97/month plan.

We’re then going to add the emailing accounts to instantly…

 1.3 - Warming Up Your Accounts

To actually send out cold emails from these accounts, you’re going
to want to sign up to instantly.ai’s $97/month plan.

We’re then going to add the emailing accounts to instantly…

But before we do that, we’re going to need to set up
oAuth in your Google Workspace account.
 1.3 - Warming Up Your Accounts
You only need to set up oAuth once per Google Workspace
account.
 1.3 - Warming Up Your Accounts
You only need to set up oAuth once per Google Workspace
account.

Once we’ve connected all the Google Workspace accounts to

instantly, we’re going to launch the warmup.
 1.3 - Warming Up Your Accounts
You only need to set up oAuth once per Google Workspace
account.

Once we’ve connected all the Google Workspace accounts to

instantly, we’re going to launch the warmup.

DON’T send out cold emails before warming up your accounts for
at least 14 days!!!
 1.3 - Warming Up Your Accounts
Warmup Settings:
 1.3 - Warming Up Your Accounts
Warmup Settings:
● Ramp up the warm-up emails by 2/day, and limit it to MAX
20/day
 1.3 - Warming Up Your Accounts
Warmup Settings:
● Ramp up the warm-up emails by 2/day, and limit it to MAX
20/day

● Set the warm-up reply rate to 80%

 1.3 - Warming Up Your Accounts
Warmup Settings:
● Ramp up the warm-up emails by 2/day, and limit it to MAX
20/day

● Set the warm-up reply rate to 80%

● Turn on READ EMULATION & WARM CUSTOM

TRACKING DOMAIN (in the advanced settings)
 1.3 - Warming Up Your Accounts
Warmup Settings:
● Ramp up the warm-up emails by 2/day, and limit it to MAX
20/day

● Set the warm-up reply rate to 80%

● Turn on READ EMULATION & WARM CUSTOM

TRACKING DOMAIN (in the advanced settings)
● Set the warm-up open rate to 80%, and the mark as
important rate to 50%
 1.3 - Warming Up Your Accounts
Once you’ve launched the warmup, leave it be for 14 days
(including weekends)
 1.3 - Warming Up Your Accounts
Once you’ve launched the warmup, leave it be for 14 days
(including weekends)

On day 15, we can start sending out cold emails!

 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (safe):

 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (safe):

● Send 10 cold emails per day per account for 7 days

 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (safe):

● Send 10 cold emails per day per account for 7 days

● Then increase to 20 cold emails per day per account for
another 7 days
 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (safe):

● Send 10 cold emails per day per account for 7 days

● Then increase to 20 cold emails per day per account for
another 7 days
● Then increase to 30 cold emails per day per account, and do
not go over that EVER.
 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (risky):

 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (risky):

● Day 1 - 5/day per account
 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (risky):

● Day 1 - 5/day per account
● Day 2 - 10/day per account
 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (risky):

● Day 1 - 5/day per account
● Day 2 - 10/day per account

● Day 3 - 15/day per account

 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (risky):

● Day 1 - 5/day per account
● Day 2 - 10/day per account

● Day 3 - 15/day per account

● Day 4 - 20/day per account
 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (risky):

● Day 1 - 5/day per account
● Day 2 - 10/day per account

● Day 3 - 15/day per account

● Day 4 - 20/day per account
● Day 5 - 25/day per account
 1.3 - Warming Up Your Accounts

Cold Email Sending Schedule (risky):

● Day 1 - 5/day per account
● Day 2 - 10/day per account

● Day 3 - 15/day per account

● Day 4 - 20/day per account
● Day 5 - 25/day per account
● Day 6+ - 30/day per account
 1.3 - Warming Up Your Accounts

General cold email rule (with domains):

 1.3 - Warming Up Your Accounts

General cold email rule (with domains):

You don’t want to send more than 50 emails per day per
account.
 1.3 - Warming Up Your Accounts

General cold email rule (with domains):

You don’t want to send more than 50 emails per day per
account.

That’s why we are sending 20 warmup emails per day + 30 cold

emails per day (50 total)
 1.3 - Warming Up Your Accounts

General cold email rule (with domains):

You don’t want to send more than 50 emails per day per
account.

That’s why we are sending 20 warmup emails per day + 30 cold

emails per day (50 total)

If you want to send more volume, get more accounts. Don’t go

over 50/day per account.
1.4 - Set Up Bonuses - Domain Forwarding
 1.4 - Set Up Bonuses - Domain Forwarding
This is a bonus that you can implement to get more leads +
appointments.
 1.4 - Set Up Bonuses - Domain Forwarding
This is a bonus that you can implement to get more leads +
appointments.
You can forward all of your domains to any website that you
want.
 1.4 - Set Up Bonuses - Domain Forwarding
This is a bonus that you can implement to get more leads +
appointments.
You can forward all of your domains to any website that you
want.

Example: if someone search b2bscalers.com, it leads them to our

landing page (b2bscale.io)
 1.4 - Set Up Bonuses - Domain Forwarding
This is a bonus that you can implement to get more leads +
appointments.
You can forward all of your domains to any website that you
want.

Example: if someone search b2bscalers.com, it leads them to our

landing page (b2bscale.io)

(very easy to set up in GoDaddy)

1.4 - Set Up Bonuses - Custom Tracking Domain
 1.4 - Set Up Bonuses - Custom Tracking Domain

I personally DO NOT recommend that you track your open rates,

because it reduces deliverability.
 1.4 - Set Up Bonuses - Custom Tracking Domain

I personally DO NOT recommend that you track your open rates,

because it reduces deliverability.

But if you DO choose to track open rates, you will need to set up a
custom tracking domain.
 1.4 - Set Up Bonuses - Custom Tracking Domain

I personally DO NOT recommend that you track your open rates,

because it reduces deliverability.

But if you DO choose to track open rates, you will need to set up a
custom tracking domain.

And I’d recommend that you only track open rates for a couple of
days at most (2-4 days). Don’t leave it turned on forever.
2 - How To Scrape a List For $120
 2 - How To Scrape a List For $120

Let’s keep this stupid simple.

 2 - How To Scrape a List For $120

Let’s keep this stupid simple.

1 - Get the D7LeadFinder Professional Plan ($120/mo)

 2 - How To Scrape a List For $120

Let’s keep this stupid simple.

1 - Get the D7LeadFinder Professional Plan ($120/mo)

2 - BULK Scrape the top 1000 US cities by population size.

 2 - How To Scrape a List For $120

Let’s keep this stupid simple.

1 - Get the D7LeadFinder Professional Plan ($120/mo)

2 - BULK Scrape the top 1000 US cities by population size.

3 - Clean the list using MillionVerifier (ALWAYS clean your cold

email lists).
 2 - How To Scrape a List For $120

Let’s keep this stupid simple.

4 - Manually remove bad categories from the list (BONUS)

3 - Pay-Per-Show Cold Email Script
 3 - Pay-Per-Show Cold Email Script

Again, let’s keep this stupid simple.

Subject Line: patients for you Script #1 WITHOUT Spintax

Hi there,

Just curious, would you be interested in a pay-per-show partnership?

We’ll send you 20 new patients per month, and you only pay us when a patient shows up.

No monthly retainers, no set-up fee, no bait-n-switch.

Reply “yes” if you might be interested, and I’ll get back to you asap on how this can help {{companyname}}

Thanks,
{{sendingAccountFirstName}}
COMPANY NAME
COMPANY ADDRESS

You can also reply with “stop” to opt out

Subject Line: {{patients for you|sending you patients|more patients|sending patients}}

Script #1 WITH Spintax

{{Hey|Hey there|Hi|Hi there|Hello|Hello there}},

{{Just curious, would you be interested in a pay-per-show partnership?|Just wondering, would a pay-per-show partnership interest you?|I'm
curious, would you consider a pay-per-show partnership?|Quick question, would you be interested in a pay-per-show partnership?}}

{{We’ll send you 20 new patients per month, and you only pay us when a patient shows up.|We can send 20 new patients your way each month, and
you pay only when they show up.|You'll get 20 new patients from us monthly, and you only have to pay when one shows up.|We're offering 20 new
patients a month, and you pay us only when they actually come in.}}

{{No monthly retainers, no set-up fee, no bait-n-switch.|There are no monthly retainers, no initial set-up fees, and no bait-and-switch tactics.|You
won't have to worry about monthly retainers, setup fees, or any bait-n-switch.|It's simple: no monthly retainers, no fees for setup, and absolutely no
bait-n-switch.}}

{{Interested|Possibly interested|Are you interested}}? {{Just reply|You can reply|Reply with|Reply}} “yes” and I’ll get back to you on how this can
help {{companyName}}

{{Thanks|Thank you|Appreciate it|Best|Best regards}},

{{sendingAccountFirstName}}
COMPANY NAME
COMPANY ADDRESS

{{You can also reply with|Reply with|Reply back with}} “stop” to opt out
 Script #2 WITHOUT Spintax
Subject Line: quick question

Hi there,

We're looking for 1 chiropractor in {{city}} who can handle 20 new patients in the next 30 days.

If you can take these on, we’ll send them your way, and you only pay us when they show up to your office.

Reply "yes" if you might be interested

Thanks,
{{sendingAccountFirstName}}
COMPANY NAME
COMPANY ADDRESS

Reply with “stop” to opt out

 Script #2 WITH Spintax
Subject Line: {{question|quick question|question for you|quick question for you|question - for you}}

{{Hey|Hey there|Hi|Hi there|Hello|Hello there}},

{{We're looking for 1 chiropractor|We need one chiropractor|We're seeking a chiropractor|We are in search of a chiropractor}} in {{city}} {{who
can take on 20 new patients in the next 30 days.|who can handle 20 new patients this month.|who can accept 20 new patients in the next 30 days.|
who can take on 20 new patients in the next month.}}

{{If you can take these on, we’ll send them your way, and you only pay us when they show up to your office.|If you can handle these, we'll send them
over, and you only pay us when they show up to your office.|If you're up for it, we'll send them to you, and you just pay us when they show up.|If you
can handle these, we'll send them to you, and you only pay when they show up at your office.}}

{{Interested|Possibly interested|Are you interested}}? {{Just reply|You can reply|Reply with|Reply}} “yes” and I’ll get back to you asap

{{Thanks|Thank you|Appreciate it|Best|Best regards}},

{{sendingAccountFirstName}}
COMPANY NAME
COMPANY ADDRESS

{{You can also reply with|Reply with|Reply back with}} “stop” to opt out
 3 - Pay-Per-Show Cold Email Script

You always want to have spintax in your cold email scripts (like
what I just showed you)
 3 - Pay-Per-Show Cold Email Script

You always want to have spintax in your cold email scripts (like
what I just showed you)

And I also make sure to always have at least one custom value in
the script ({{companyname}}, {{firstname}}, etc.)
 3 - Pay-Per-Show Cold Email Script

You always want to have spintax in your cold email scripts (like
what I just showed you)

And I also make sure to always have at least one custom value in
the script ({{companyname}}, {{firstname}}, etc.)

If you don’t do this, less emails will get delivered, and your
accounts could be at a higher risk of getting restricted.
 3 - Pay-Per-Show Cold Email Script

Also, always have these things in your email if you’re emailing in

the US:
 3 - Pay-Per-Show Cold Email Script

Also, always have these things in your email if you’re emailing in

the US:

1 - Company Name
 3 - Pay-Per-Show Cold Email Script

Also, always have these things in your email if you’re emailing in

the US:

1 - Company Name

2 - Company Address
 3 - Pay-Per-Show Cold Email Script

Also, always have these things in your email if you’re emailing in

the US:

1 - Company Name

2 - Company Address

3 - Opt out (and always unsubscribe them)

 3 - Pay-Per-Show Cold Email Script

When you get a positive reply, send them this:

 3 - Pay-Per-Show Cold Email Script

When you get a positive reply, send them this:

Hey FIRSTNAME, good to see you're possibly interested in our pay-per-show offer!

If you’re not against it, I’d rather we talk over a call than via email, it’ll be easier to go over the basics
that way.

Here’s a calendar link to save you some time: BOOKINGLINK

 3 - Pay-Per-Show Cold Email Script

When you get a positive reply, send them this:

Hey FIRSTNAME, good to see you're possibly interested in our pay-per-show offer!

If you’re not against it, I’d rather we talk over a call than via email, it’ll be easier to go over the basics
that way.

Here’s a calendar link to save you some time: BOOKINGLINK

Example Booking Page: https://digitalchiros.com/

 3 - Pay-Per-Show Cold Email Script

When you get a positive reply, send them this:

Hey FIRSTNAME, good to see you're possibly interested in our pay-per-show offer!

If you’re not against it, I’d rather we talk over a call than via email, it’ll be easier to go over the basics
that way.

Here’s a calendar link to save you some time: BOOKINGLINK

Example Booking Page: https://digitalchiros.com/

And then follow up like crazy (via email, phone calls, texts, etc.)
4 - Stats To Measure
 4 - Stats To Measure

Here are the stats that we aim for (max):

 4 - Stats To Measure

Here are the stats that we aim for (max):

1% Reply Rate (minimum)

 4 - Stats To Measure

Here are the stats that we aim for (max):

1% Reply Rate (minimum)

0.2% Positive Reply Rate (minimum)

 4 - Stats To Measure

Here are the stats that we aim for (max):

1% Reply Rate (minimum)

0.2% Positive Reply Rate (minimum)

20% Booking Rate (minimum)

 4 - Stats To Measure

Here are the stats that we aim for (max):

But at the end of the day, the only stat that truly matters is CAC
(Cost of Acquisition)
 4 - Stats To Measure

Here are the stats that we aim for (max):

But at the end of the day, the only stat that truly matters is CAC
(Cost of Acquisition)

Even if you’re not necessarily hitting these stats, as long as your

CAC is good, you shouldn’t worry.
Final Notes
 Final Notes

Sometimes, your emailing accounts will get temporarily

restricted. When that happens, you can typically go into the Google
Workspace dashboard to reinstate them.
 Final Notes

Sometimes, your emailing accounts will get temporarily

restricted. When that happens, you can typically go into the Google
Workspace dashboard to reinstate them.

And if you do not follow the tips I give today concerning spintax,
having at least 1 custom value in your script, and the exact setup
method I gave you, your entire Google Workspace account can
get banned.
 Final Notes
Also, have the expectation that cold email changes every couple of
months/years. Zoho Mail stopped working for cold email 6 months
ago.
 Final Notes
Also, have the expectation that cold email changes every couple of
months/years. Zoho Mail stopped working for cold email 6 months
ago.

And that the script I gave you will probably stop working
eventually (because everyone will start using it)
 Final Notes
Also, have the expectation that cold email changes every couple of
months/years. Zoho Mail stopped working for cold email 6 months
ago.

And that the script I gave you will probably stop working
eventually (because everyone will start using it)

The ones who innovate WIN.