• Milk tea is a beverage made out

of a tea with a little amount

ofmilk added into it commonly
evaporated or powdered form.
It is a newentrant in the
Philippine market. As we all
know before, Filipinos aremore
of coffee drinkers than tea
drinkers but milk tea
successfullycaptured the
attention of the young
generations. Tea consumption
isdriven by growing health
consciousness among middle
and higherincome consumers.
Compared to coffee and
“other” hot drinks,Filipinos
perceive that drinking tea is
Objective:
-To engage its
customers so as to gain an
understanding of
customers’ points of view
and gather feedback.
Goals:
-The goal of our28 38 Tea and Coffee is not only to
generate income but always to generate healthy profits.
In addition, we are not going to sell milk tea alone as we
intend to deal with various products related to milk teas,
and we also provide services that match milk tea and
other tea-related business which is acceptable according to
the legislation. The goal of every business is to generate
sufficient income and ultimately a profit that will sustain
the business. throughout its life cycle. To achieve this,
some factors are very important, such as having competent
employees, minimizing costs and reinvesting profits and
having repeat custome.
 v

Mission:
- Our vision is to help
create the best-tasting teas
that are marked as one of
the shop’s highly reputable
markets that could attract
visitors within the region as
well as from other places.
Vission:
-Our vision is to help
create the best-tasting teas
that are marked as one of
the shop’s highly reputable
markets that could attract
visitors within the region as
well as from other places.
Targeting:
-Students are the
target market for milk tea,
and most buyers consume
it while perusing stores.
The concept of health is a
consideration for buyers
when making purchases.
The informal and
recreational context is
most significant when
consuming occurs.
Place:
-Poblacion North Solno Nueva Vizcaya, 3709
Front of Brgy.Poblacion Hall
Product and Pricing
 -Increase in prices due
to the increasing price of
ingredients and raw
materials.But this time the
milktea is have a promo.
28 38 Tea & Coffee is newly open
Prepered by:
Arish Shane Alabon Lyra Aron
Ericka Castillano Louis Clyde Bilwag