Professional Documents
Culture Documents
Introduction Hello
3
4
Our view of the world
What we believe in
Welcome to the
5 What we call ourselves Ravensbourne
6 Our logo
7 Brand Architecture interim brand guidelines
Core brand elements
This short document will help you use our new
9 Brand overview verbal and visual brand. The guidelines
10 Colours should be straightforward to use, and you should
11 Ravensbourne logos use them to reflect our new brand as we move
12 Typography to our new location.
13 Our photography style
The next generation of Ravensbourne is in your
Brand applications hands – please take care of it. Thank you.
Appendix
22 CMYK and RGB logos
23 Greyscale and logos with strapline
24 Mono logos (special cases only)
25 Contact
Ravensbourne brand guide – Introduction 3
The way colleges work is changing. The smart ones, like us,
innovate, finding new ways to collaborate with business and
local communities.
The barriers to this change are buildings: solid walls help trap
traditional college departments in silos. They’re the enemies of
collaboration. Designers of the future will expect access to everything,
not just one corner. And they’ll want it whenever and wherever it suits
them. The solution has to be digital.
Ravensbourne brand guide – Introduction 4
Because we’re so closely integrated with industry, We’re known for innovation and digital
enterprise and entrepreneurship are hard-wired in. mastery; for breaking boundaries and for
Your professional career starts on your first day ‘can-do’ creativity
at Ravensbourne, not your last. Greenwich is the Our staff and students are known for
perfect location for us. Here, where the world’s their confident professionalism, vocational
day turns, we reset the clock of design and media specialism and collaborative energy
education. From here, there is only the future.
Ravensbourne brand guide – Introduction 5
The words
What we call ourselves,
and when
Validated by City University, London example when it relates to course information in our
prospectus or website.
Brand architecture
Brand overview
colour
How it all links together
logo
Our identity is made up of the following basic
elements;
Berthold Akzidenz Grotesk Light
1 our new logo
Berthold Akzidenz Grotesk Regular 2 our colour palette
Berthold Akzidenz Grotesk Medium 3 our typeface
Berthold Akzidenz Grotesk Bold 4 our pattern
Primary colourways
Colours
Primary and secondary
C0 M0 Y0 K100 C0 M0 Y0 K30 C0 M0 Y0 K0
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
012345678901234567890!@£$%^&*()? Typography
Berthold Akzidenz Grotesk
Berthold Akzidenz Grotesk Regular
abcdefghijklmnopqrstuvwxyz Our new typeface is Berthold Akzidenz Grotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ and should be used for everything that we produce.
On screen text
When working with applications where
Akzidenz Grotesk is unavailable such as Powerpoint,
Word or on-line our typeface is Arial.
1 Select an image
2 Overlay the Penrose tessellation pattern
Original image Image + Penrose pattern
3 Choose colours from within the selected image
to fill in parts of the Penrose tessellation.
4 This creates the illusion that the tiles are
effervescing off the subject.
Layout
For print
Jill Hogan
Head of Marketing
Ravensbourne and Communications
Ravensbourne
6 Penrose Way 6 Penrose Way
London London
SE10 0EW
SE10 0EW T +44 (0)20 3040 3500
M +44 (0)7912 999 312
E j.hogan@rave.ac.uk
T +44 (0)20 3040 3500 www.rave.ac.uk
F +44 (0)20 3040 3500
E info@rave.ac.uk
www.rave.ac.uk
Ravensbourne
6 Penrose Way
London
SE10 0EW
www.rave.ac.uk
Innovation
in Digital Media
and Design
A University Sector
College in London
Validated by
City University London
Innovation
in Digital Media
and Design
A University Sector
College in London
Validated by
City University London
Ravensbourne brand guide – Brand applications 16
Log in Search the Rave websit
e
Innovation
in Digital Media
and Design
Home About us
Find a course
Layout
For screen and web
Search for a short course
Ravensbourne student Luke Harris has spent the Download Prospectus 2011/2012
Log in Search the Rave websit
e
past few weeks in a London fashion studio,
working on extravagant outfits for pop music's
most daring celeb. Blogs Online
staff and
Title of tertiary story goes in student
Ravensbourne and Wyborne School this space here resources
New Pet Project
Home Students StaffA dmin ICTF inance Service des
kW ebmail
For the second year running, students from
Ravensbourne’s Product and Interaction Design
courses collaborated with pupils from Wyborne
School, New Eltham, as part of a live brief.
I can be...
Prospectus
iTunesU
List of courses
the brain
Home Students StaffA dmin ICTF inance Service des
kW ebmail
Contact us | Maps & Directions | RSS Feed Copyright © 2010 – Ravensbourne | web-admin Terms&Conditions | Sitemap | Privacy | Accessibility | FOI
Logo placement
http://www.rave.ac.uk
Ravensbourne brand guide – Brand applications 18
Sub brands
Co branding
Samsung
HDTV studio
Ravensbourne brand guide – Brand applications 20
Please don’t…
1 2 3 4
These are just a few of the things we’d prefer
you not to do.
When in doubt, consult Marketing
and Communications.
rav_diagonal_0_cmyk.eps rav_diagonal_-20_cmyk.eps
rav_diagonal_0_cmyk.jpg rav_diagonal_-20_cmyk.jpg
rav_diagonal_0_cmyk.tif rav_diagonal_-20_cmyk.tif
rav_diagonal_0_rgb.eps rav_diagonal_-20_rgb.eps
rav_diagonal_0_rgb.jpg rav_diagonal_-20_rgb.jpg
rav_diagonal_0_rgb.tif rav_diagonal_-20_rgb.tif
rav_vertical_-40_cmyk.eps rav_vertical_0_cmyk.eps
rav_vertical_-40_cmyk.jpg rav_vertical_0_cmyk.jpg
rav_vertical_-40_cmyk.tif rav_vertical_0_cmyk.tif
rav_vertical_-40_rgb.eps rav_vertical_0_rgb.eps
rav_vertical_-40_rgb.jpg rav_vertical_0_rgb.jpg
rav_vertical_-40_rgb.tif rav_vertical_0_rgb.tif
rav_diagonal_0_grey.eps rav_diagonal_-20_grey.eps
rav_diagonal_0_grey.jpg rav_diagonal_-20_grey.jpg
rav_diagonal_0_grey.tif rav_diagonal_-20_grey.tif
rav_vertical_-40_grey.eps rav_vertical_0_grey.eps
rav_vertical_-40_grey.jpg rav_vertical_0_grey.jpg
rav_vertical_-40_grey.tif rav_vertical_0_grey.tif
rav_grey_right_withstrap.eps rav_cmyk_left_withstrap.eps
rav_grey_right_withstrap.jpg rav_cmyk_left_withstrap.jpg
rav_grey_right_withstrap.tif rav_cmyk_left_withstrap.tif
rav_diagonal_0_mono.eps rav_diagonal_-20_mono.eps
rav_vertical_-40_mono.eps rav_vertical_0_mono.eps
rav_horizontal_+20_mono.eps rav_horizontal_0_mono.eps
Ravensbourne brand guide – Contact 25
Contact
Jill Hogan
Head of Marketing and Communications
T +44 (0)20 3040 3500
E j.hogan@rave.ac.uk
or
Guillaume Richard
Marketing Manager
T +44 (0)20 3040 3500
E g.richard@rave.ac.uk
or
Leese Johnstone
Communications Officer
T +44 (0)20 3040 3500
E l.johnstone@rave.ac.uk