Choosing a new career path

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 Vearning Objectives

- Information Technology
- Human Resources
- Finance

- Operations
- Marketing

- Market Veader¶s strategy

- MBTI & Personality traits

 Information Technology (IT) & Systems

Behavioral skills/Personality Traits/Competency Skills/qualifications required:

Should have an inclination towards systems & technology

Should be keen on pursuing a career in systems
Should be tech savvy
Needs to have a technical background
Knowing a computer language (Java, C++) would be an added advantage
Possess Project Management skills
Practical approach than being emotional or negotiation
Like to go into details & work with accuracy & precision

Roles & profiles available:

1. For a fresher ± systems developer role.

2. IT/Tech Admin ± software/hardware maintenance role
3. MT (Project Management) ± for a CRM (managing a new/existing IT application/tool/project
end-to-end.
4. Business Analyst ± check feasibility of new projects/automation ± interface between IT &
Projects team, more of study/research/coordination role.

Roles ± Automation of payrolls, innovative SMS, mobile & internet banking, maintaining web
sites & intranet, call routing, leaves/reimbursements on-line, swipe-in & out system.

Idols: Azim Premji, Bill Gates, Nandan Nilekani, Narayan Murthy

 Banking Industry

Market Veader ± SBI

Market Veader¶s Strategy ±

By adopting modern technology and offering superior customer service, the
private sector banks gained a significant share in urban banking.
The top most priority for the bank has been retention of market share. As a
PSU bank, SBI was losing its market share. Although it was at a very slow
pace, it was definitely losing its market share.´
To regain lost ground, SBI initiated a major internal restructuring exercise.
The bank responded to competition by taking several measures including
offering an array of new products and services, forging alliances with other
business entities, entering new areas of business and adopting novel ways of
reaching out to customers and providing them value-added services.
Aggressive advertising & rapid expansion ± making Banking a need, moving
to rural areas.

Expectations ± Communication & presentation skills, knowledge as per area

of specialization, aptitude to learn & grow within the organization, interest
areas, extrovert, adaptable to changes, Customer Service Orientation.
 Tourism & Hospitality Industry

Market Veader ± Taj (Indian Hotels)

Market Veader¶s Strategy ±

1. The restructuring activities have ranged from cost cutting, selling off
non-core businesses and properties to merging companies. The
restructuring is consistent with our overall plan to expand rapidly. The
expansion primarily has been done through acquisitions. Strategy will
be to take in partners for expanding rapidly.

2. At the same time, spending a fair amount on promoting their brand and
information technology which have been two key ingredients in
building their chain.

3. In the luxury segment, strategy has been to renovate, not add to supply.
In the past few years, a fair amount of supply has already been added
in the metros.
 Tourism & Hospitality Industry

Trying to consolidate their companies. They have

started this process in their international operations
and in south India, already merging two hotels into
Oriental Hotels.

Expectations ± Smartly dressed & well mannered,

pleasing personality, high energy level, excellent
communication skills, polite, working towards
customer delight, knowledge about hotel industry.
 Human Resources (HR)

Behavioral skills/Personality Traits/Competency Skills/qualifications required:

Needs to be people oriented & People Management skills

Strong networking & collaborative skills (for recruitments)
Be aggressive & smart in follow-ups & in resolving crisis and conflicts
Proactive in implementing new ideas to improve the organization¶s working &
environment
Should be a go-getter & work under pressure/timelines
Dynamic Personality so as to influence people & get different talent on board
Needs to be an innovative person in order to find ways of motivating people,
developing career path, controlling attrition, improving organizational Culture &
ensure employee satisfaction (especially after ratings are announced)
Good Negotiation skills

Roles & profiles available:

1. Recruitment
2. Comp & benefits
3. HR Ops & Payroll
4. HR automation team
 Human Resources (HR)

Ö. Business HR/ Generalist role (payroll, F&F, employee

engagement, sourcing)
6. Performance Management
7. Strategic HR (compliance, company knowledge & MIS)
± process & policy formulation, hiring agreement, MIS,
Surveys, feedbacks, campus placements
8. Training & Development (should have training & OD
knowledge)

Idols: Ratan tata, Indra Nooyri, Sunil Bharti

 BPO Vs KPO

Mkt. Veader - Aegis

Mkt. Veader¶s Strategy ±

1. On completion of the transaction, Aegis said it would become a leader in

the rapidly growing global BPO market with operations in India, the
Philippines, the United States, Costa Rica, Kenya and now Australia.
2. With more than 33,000 employees globally Aegis is well positioned to
provide onshore, near shore and offshore BPO services or a combination
of customised solutions to meet client requirements.
3. Additionally, Aegis will offer and benefit from greater scale, deeper
domain expertise, a comprehensive and flexible solution offering,
financial strength, and a rich international talent pool.

Expectations - Professional who believes in smart work, extrovert

personality, knowledge about the industry, positive approach towards life,
excellent communication skills, fast learner.
 Operations

Behavioral skills/Personality Traits/Competency Skills/qualifications required:

Needs to be aggressive
Team management & delegation
Situational leadership skills
Analytical Skills
Implementing back-up plan
Excellent Collaborative Skills
Exceptional follow-up skills
Work under stress/pressure
Crisis Management
Conflict Management
Expertise in performance measurement

Roles & profiles available:

A.M./Floor Manager/Stores/Inventory Manager/Operations Manager ± monitoring

daily transactions & ensuring smooth operations.

Idols: Laxmi Mittal, Mukesh Ambani, Aditya Birla

 Telecom Industry

Market Veader - Airtel, Ö th largest in the World (after MTN deal, it

will become 3 rd largest.)

Market Veader¶s Strategy ±

1. It has established itself as the leader in the market by differentiating

itself with its focus on building a strong brand through innovation in
sales, marketing, and customer service, and an innovative cost
effective business model.
2. BAL has negotiated the regulatory hurdles in this emerging market
and competition very effectively. This enabled it to become
profitable despite the Indian telecom market having the lowest tariffs
in the world.

Expectations ± Communication skills, knowledge, family background,

achievements, academic record, overall personality, positive attitude.
 Finance

Behavioral skills/Personality Traits/Competency Skills/Qualifications required:

Strong Accounting/commerce background as would have to compete with

CA/ICWA
Flare for numbers
Additional qualification preferred (especially for Accounts & Taxation)
Clarity of financial concepts & fundamental knowledge
Needs to be practical
Need for precision & accuracy

Roles & profiles available:

1. Taxation: tax calculation & saving Tax

2. Accounting: balance sheet, bill settlement, reimbursement, budgeting, financial

negotiations/adjustments, manpower planning

3. Treasury: managing short term funds for investments

4. Banking: Corporate Banking, Personal Banking, Corporate Finance,

Relationship Manager, Portfolio Research manager/liabilities (transferable)
 Finance

Ö. Insurance - MT/MA ± Cost Saving Projects/Reimbursements/Investment

Portfolio/Financial Payouts/Payment Collections/Taxation

6. Selling financial products (Insurance, Banking, Credit Cards, Loans,

stocks, DMAT, accounts, investments)

7. Stock market/investments/shares/equity/debt.

8. Financial consultant or independent Auditor¶s role

CA is more technical & in-depth financial knowledge required.-

specializes in Taxation & Accounting only whereas MBA finance helps a
person to go in for different options also ± financial advisor, marketing of
financial products, insurance & banking sector.

Idol: Warren Buffet, Deepak Parekh, K.V.Kamat

 Retail Industry

Market Veader ± Pantaloons, Big Bazaar (Future Group)

Pantaloons: Food, Fashion, Home Solutions, Leisure & Entertainment, Telecom &
IT, General Merchandise, Wellness & Beauty ,Books & Music.

Market Veader¶s Strategy ±

1. It believes that its retail formats like Big Bazaar, Pantaloons, Food Bazaar, Central,
Home Town and e-Zone among others, where the group is a leader, will provide the
necessary marketing platforms which would give the necessary impetus to take its
consumer brands into the public domain.

2. This strategy of building strong Indian consumer brands will also help the group
further improve its margins. The group has also put into place very strong alliances
to achieve the goals. Tie ups are in place with renowned manufacturers like Cargil
and Dynamix, among others.

3. Future Group believes in developing strong insights on Indian consumers and

building businesses based on Indian ideas, as espoused in the group¶s core value of
µIndian ness.¶ The group¶s corporate credo is, µRewrite rules, Retain values.¶
 Retail Industry

Expectations ±

Extrovert, pleasant personality,

excellent customer delivery skills,
knowledge of his domain, confident,
good communication skills.
 Marketing

Behavioral skills/Personality Traits/Competency Skills/Qualifications required:

Effective Communication & Convincing skills

Excellent networking skills
Extrovert
Positive attitude/vibes
Conviction
Assertive
Negotiation skills
Customer Service Orientation (not just sales, after sales service)
Boundary less behavior (due to targets)
Target oriented
Building trust & relationship building
Likes Traveling
Enthusiastic
In depth knowledge of product/service
Customize the product smartly as per the customer¶s requirements
Believe in providing ³different alternatives´ strategy
Impressive Personality
Brand building of organization/ highlighting USP
 Marketing

Roles & profiles available:

1. Telesales, Corporate Sales, Road Shows, Mall Events, TVC (media selling), Door-to-door selling, Amway, e-
commerce, DSAs, Branches, OTC, Wholesaler-Retailer.

2. Insurance ± Banc assurance, Corporate agency, tied agency Associate relationship manager, relationship manager

3. Branch Manager/Relationship Manager/ Customer Relationship Manager

4. DSA/Branches/Partners

Ö. Unit Manager/CSM/Regional Manager

6. Business Development Manager ± tie-ups/setting up new Branches

7. Others ± branding activities, PRs (hotels, hospitals, tourism, media), event management

8. Customer Retention & Loyalty Programs

Diff. kind of sales: Vodafone RM/Insurance/Filmfare Offers/Pantaloons Corporate

deals (i-pod), Eureka Forbes/telesales/Publishing Houses.

Difference between sales & mktg.

Idols: Arindham Chaudhri, Kishore Biyani, Munjals

 Insurance Industry
Market Veader¶s Strategy ± IPru

1. Aggressive sales, diverse sales partners & high sales force pan India.
2. Innovative, customized & customer friendly products for all segments
3. Establishing brand image through innovative services, touching ads,
appealing & thought provoking slogans
³Jeete Raho´, publicizing AAA rating, their awards & accolades,
pioneering in value added services.
4. Excellent customer service focusing on the middle class, changing
products as per people¶s needs ± term, ULIP, endowment, smart kid,
pension, health.
Ö. Mkt penetration in Tier II & Tier III cities & targeting rural markets.

Expectations Good communication skills, confident, knowledge in the

Insurance domain, boundary less behavior, passion towards work,
transparency, result oriented & performance driven leader.
 Other Vucrative Avenues

Sector/Field Career Options Starting Salary Comments

Food & agriculture industry, retail, banking & Agri business managers provide great
Agri business insurance sector 4 to 1Ö lacs p.a. support to farmers

Capitalise on people.with HR emerging

With HR being a basic component of every as a big challenge, HR managers remain
HR organisation, there is no limit to opportunities 7 to 19 lacs p.a. in demand

MBA in international business offers fat

International Financial institutions, trading firms, export houses, pay cheque, frequent travel, chance to
Business banks, insurance companies, MNCs 7 to 3Ö lacs p.a. work in different milieus

NGOs, Financial sector, agribusiness,government The Mass movement - paying attention

Rural Management sector, food sector 10 to 20 lacs p.a. to rural India

The growth in the business sector has

increased the need for efficient
operations manager.Increasing
Operations & Procurement, Manager, Sales, Logistics Technology productivity by using the resources
Logistics Manager 10 to 12 lacs p.a. efficiently & effectively
 Other Vucrative Avenues

Effective management of our resources

has become vital.Save the green
Environment management, wildlife conservation, - sensitivity towards nature is the
Forest Management ecotourism, micro-finance 4 to 7 lacs p.a. need of the hour.

Be your own boss - for those who are

willing to forego the regular
Entrepreneurship Ideas can be incubated into money making ventures income for higher returns

Manage the links in an information

Rules of Brand management, Media management, public hungry world with a degree in
management relations, account planning 7.Ö to 12 lacs p.a. communications management

Wealth manager, Analyst, investment banker in a A course in financial management sets

Bullish on success financial institution 10 to 12 lacs p.a. you apart from the herd

insurance broking, construction insurance, operation Insuring your future with jobs galore,
Insurance risk management, motor insurance 7 to 14 lacs p.a. your career is risk free
 MBTI Preferences

Preferences Represents

Extraversion Intraversion How one re-energises

Sensing Intuiting How one gathers information

Thinking Feeling How one makes decisions

How one orients to the outer

Judging Perceiving world
 Dealing with different people

INTROVERT & EXTROVERT:

EXTRAVERSION:
Drawing Information from everywhere.
Go beyond your function to get the work done. Good networking skills.
Act First Think Later.
Likes variety and action.
Prefer to Talk face to face.
Frequently hear that you¶re not available because you don¶t like to be confined to
your seat.
Introversion is opposite of Extraversion.

SENSING & INTUTION:

Sensing:
Avoids Fabrication.
Is quite different from the rest.
Values accuracy and precision.
Relish the present.
Believes ± ³Let the facts pile to find the trends´.
Believes ± ³Let experience be your guide´.
Keen on knowing the practical applications or results.
Sensing is opposite of Intuition.
 Dealing with different people

T & F :Thinking and Feeling:

Thinking:
Weighs the pros and Cons.
Want to be logical.
Seek to find the truth.
Influenced by objective reasoning.
Concerned about everyone.
Wants to know the underlying principles behind a decision.
Tends towards Scepticism & Controversy.
Believes in sharing flaws with people. Care for others.
Thinking is opposite of feeling.

JUDGING AND PERCIEVING:

How Choose to Vive: Judging:
Plans his work and his day
Schedules his Time, dates & makes arrangements accordingly.
Make decisions Quickly, not keen on seeking new Information.
Find Surprises or interruptions a reason for Annoyance.
Wants to have things settled in advance.
Focus on Tasks and Time Tables.
Judging is opposite of Perceiving.
 Big Five Personality Traits

Extraversion Agreeable
gregarious, Cooperative,
assertive, sociable warm, agreeable

Conscientiousness
hard working,
dependable,
Emotional organized
Openness to
Stability
experience
calm, self
creative, curious,
confident,
cultured
cool
 Different Personality type

D- Dominance (challenges)
I ± Influence (contacts)
S- Steadiness (consistency)
C- Compliance (constraints)

High D¶s: loves change, focus on one goal at a time, want

results & find more efficient ways to get the job done. High
on anger.

High I¶s: Does not like conflicts, arte natural mediators. Focus on the bright side of
any issue. Capable of verbally persuading both sides to come to an agreement. People
like them & buy their ideas.

High S¶s: Do not like change & need much preparation to adjust to new things. Often
goals are set but plans to achieve are not well thought. They¶re good at finding flaws
in any plan due to their logical thinking.

High C¶s: They are task oriented & great objective thinkers have a sceptical nature.
Will look into all possibilities before making up their mind to go with any plan/
investment ± are great assets for any team. Are analytical, believes in testing &
clarifying things.
 Audio-Visual Clips

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