PERK!

CASE STUDY
#PERKUP
CASE STUDY AS OF 11/1/12

OVERVIEW
Perk! is a brand new beverage launching in the NYC Metro Market and the Raleigh, NC region. It is a sparkling chilled coffee with ZERO Calories and 150mg of Caffeine. NEWSTANDARD came on in October of 2012 to develop the brands voice, position, and strategy as well as execute all marketing initiatives and activity.

SERVICES Creative Direction Digital Strategy & Management Consumer Promotions Public Relations

CREATIVE DIRECTION
NEW STANDARD oversees and executes design of the major PERK! Voice, marketing campaign, and marketing materials, including web design and graphic design services.

POS MATERIALS Door Stickers Posters NS created a unique campaign of POS materials that would drive viral interest and sharing. Materials are varied and speak to specic locations and demographics.

DIGITAL STRATEGY & MANAGEMENT

NEW STANDARD crafts the digital voice and strategy for all Perk! social media feeds and is also responsible for continuous content creation.

STRATEGY Instagram Facebook Twitter The Perk! social media strategy is built on creating organic, sharable content that serves to convey the brand and form real relationships with target consumers.

INSTAGRAM

FACEBOOK

TWITTER

SIMPLE WEB ENVIRONMENT

CONSUMER PROMOTIONS & PUBLIC RELATIONS

NEW STANDARD is responsible for crafting all consumer promotion and public relations initiatives. These are launching in mid-November of 2012. CONSUMER PROMOTIONS Revolve around nding consumers in exciting ways in live environments. This can include guerrilla media campaigns, street teams, and sampling activities -- all are cost effective and built to maximize brand awareness for potential consumers. PUBLIC RELATIONS Focus on the launch of the beverage and tie into fun consumer promotion, guerrilla initiatives. Future PR will use unique initiatives to keep PERK! in the press.