1

CONTENT
, ,
, (ANIMATION),,
(EVENT MARKETING),

11 .. 2532 2
/ /

10 300
29 .. 2547 200
() WORK .. 2549 6

7

20 , , , ,
, , , , , ,
, , , ,
,

( )



20 6
3, 5, 7,
,

50
2535 ..
2537
15
.. 2549
.. 2554 () 20/22 GEC
. .- .

()
/

99 2 12000

0-2833-2000

URL

0-2833-2999

www.workpoint.co.th

11/09/1989
. 29 .. 2547
IPO () 15.00 @ 1.00
IPO
()
N/A

Animation

% /

29 .. 2555
25.18%
0.53%

15 .. 2554
2,076

21.91%

@ 31 .. 2555

1,965
20.00%

1.
2.
3.
4.
5.

1.

1

( http://www.workpoint.co.th )

(IR)
0-2833-2215-6 E-mail : ir@workpoint.co.th

5
2.






(ABUSIVE SELFDEALING
(INSIDER TRADING)

( 56-2)
( 56-1)

3. (STAKEHOLDERS)

/

1.

2.


03-2
1.

2.
3.

6
4.

5.
6.

1.

2.
/
/
1. /
2. /
3.
/

1.
2550 2552
1.

3


500,000
2.


3.
2550
(.)

4.

7
2553
1.
100,000


2.
. .

3.

4. 2553





5. 5


904

4.

5.

9

1.


2.

.. 2535

3.

4.
1



1.
2.





(Onthe-Job Training)

10

15 2553 9
1.

2.

3.

4.

5.

6.

7.

8.

9.

1. 8 2553

1.

2.

11
3.

4.

5.


6.

15 2553 3
1.

2.

3.

1.
2. ( internal control) (internal audit)

12
3.

4.

1
5.

6.

()
()
()

()
()
()
()
(charter)
()

7.

15 2553 3
1.

2.

3.

13
1.
1/2553 25 2553

1.
2.

/
3.
4.

/
5.

15 2553 7
1.

2.

3.

4.

5.

6.

7.

1. 22
2552

1.

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2.

3.

30
4.

5.


6.

( ... )
1.

2.

3.

4.

5.

6.

7.

1. 22
2552

15
1.
2.

3.

10
4.

5.

2552


68
.. 2535

1.
2. (1)

3.

16






2

-







...

19/2/2547 -
19/2/2547 -
19/2/2547 -
4/4/2548 -
19/2/2547 -
19/2/2547 8/3/2553
19/2/2547 -
19/2/2547 -
11/11/2551 -

1. 8 2553

4



7

2552

2551

20

17
..
2552

...

35/35
35/35
35/35
35/35
35/35
35/35

5/5
4/5
5/5
5/5
5/5
5/5
5/5
5/5
5/5

4/4
4/4
4/4

1/1
1/1
1/1
1/1
1/1
1/1
1/1
1/1
1/1

18

1. 8 2553

1.

9
2552 533,159
2. ()
()

40,000

40,000

30,000

30,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

40,000

101,053

101,053

101,053

101,053

101,053

101,053

19
()

230,000

303,159

533,159

1. 8 2553

()




1.

1









Website (www.workpoint.co.th)



(IR) 0-2833-2215-6 E-mail: ir@workpoint.co.th

20
2553

8 2553


2553

21
2.

1

(ABUSIVE SELF DEALING)
(INSIDER TRADING)

( 56-2)
( 56-1)
3.

/

22

,

/

/
/
/

/

1. 7 2
6 2552
2. 52
30
2552
3.
5 2552 8 2552 2 10

4.
30 2552 1 2552

23
5.

6.
100,000 /
VOX POP

7.
100,000 /

8. 3 700,000

9.
12
5
10.

2552
11.

12.


13. ()

14. 52
12

4.

WEBSITE

24

(Investor Relation)




www.workpoint.co.th
www.workpoint.co.th E-Mail Address :
ir@workpoint.co.th . 0-2833-2215-6
5.

8 5
3 3

25

2552 5

1)

.. 2535

26
2)

3)

1

2552 417

27

(Onthe-Job Training)

28

( )

( )

( )

/MI
X

( )

( )

( )

29

6
1. 2

Generation Gap


2 2-3
100 1 , 3

2.
-

2


-
1. 2.





3. 1
, -, , , ,


4.
20

100 1 3

30
5./ ......
,
-,




6.



6
,
,

6
,


( ) 3 3 - -

-

- -


True or Dare

SME K-Bank
3 AF, The Star

31

UNIT \ MILLION BAHT

()
()

2008
1,104
26
21
26
27
1,220
174
1.60
0.81
1,161
200
200

2009
865
18
8
18
34
61
36
1,040
79
0.37
0.29
1,137
200
200

2010
1,088
37
6
73
24
78
48
1,354
192
0.93
0.82
1,305
200
210.80

32

(%)
(%)

Price Performance
(Adjusted Price)
5

YTD

2554

2553

150.00
29.13
74.10
3.12
3.64
2.40
70 ()

(%)

(%)

(%)

-0.11

-0.97

20

12.61

5.21

12.50

60

7.76

2.98

10.28

120

129.78

77.75

109.16

YTD

150.00

92.87

113.73

23.01

23.42

15.47

6.17

4.95

2.10

0.14

0.59

0.36

P/E (X)
P/BV (X)

(%)

01 .. 2554 - 31 .. 2554
01 .. 2554 - 30 .. 2554
01 .. 2553 - 31 .. 2553
01 .. 2553 - 31 .. 2553
01 .. 2553 - 30 .. 2553
01 .. 2552 - 31 .. 2552
01 .. 2552 - 30 .. 2552

( )

0.40
0.60
4.00 : 1.00
0.25
0.32
0.18
0.11

14 .. 2555
13 .. 2554
20 .. 2554
20 .. 2554
06 .. 2553
21 .. 2553
08 .. 2552

33
(.)

3M/2555

3M/2554

2554

2553

( )
( )
()

459.52
379.13
108.76
1,021.94
523.17
1,686.54
90.62
6.40
293.16
57.29
350.44
263.50
250.45
528.86
471.07
1,302.91
33.18

363.12
268.18
100.98
818.86
517.56
1,400.03
63.40
2.08
232.66
37.40
270.06
210.80
200.00
523.47
371.87
1,095.33
34.64

381.00
346.93
75.82
884.98
510.26
1,494.25
70.37
4.20
244.97
46.03
291.00
263.50
250.25
526.46
394.10
1,170.81
32.43

292.73
233.53
104.22
714.71
518.86
1,304.91
48.73
1.94
191.28
5.69
196.96
210.80
200.00
523.47
347.51
1,070.97
36.98

(.)

EBITDA

(()
)

(.)

()
(/ )
(/ )
P/BV (X)
P/E (X)
(%)
/ (.)

3M/2555
424.17
5.09
429.26
227.73
97.45
325.18
YTD
118.31
31 .. 2555
14.23
257.11
104.08
1.00
76.97
8,034.62
0.31
31.25
5.20
6.17
23.01
104.73
49.80

3M/2554

2554

2553

408.44
1,835.05
4.71
30.31
413.14
1,865.36
235.17
976.35
94.05
355.52
329.22
1,381.89
2554
97.29
542.72
30
..
2554
13.36
59.25
83.93250.25 483.47
55.13 1.00 327.35
3,128.12
0.28
1.31
12.50
4.56
2.74
8.86
27.77
3.40

1,305.96
47.56
1,353.51
737.75
308.31
1,087.60
2553
329.76
30 .. 63.84
2553
200.00
265.91
1.00
186.87
2,420.00
0.93
9.68
5.08
2.38
16.08
33.69
3.41

 (.)

3M/2555

3M/2554

2554

61.01
-36.58
54.09
78.52

75.79
-4.28
-1.13
70.39

344.61
-50.48
-205.86
88.27

224.44
-15.91
-103.60
104.93

2554

2553

3.61
29.20
( )
34.54
249,999,972

3.74
18.19

21.77
1.00

(3())

(%)

XD
(%)11 .. 2554

()
(%)
(%)
EBIT Margin (%)
(%)

(%)
()

()

()

()

()

()
()

3M/2555

3M/2554

3.49
3.52
29.12
20.25
32.63
23.82
49,999,972

2553

34

0.27

0.25

0.25

0.18

1.22
46.31
24.25
17.93

1.16
42.42
20.31
13.34

1.33
46.79
25.92
17.55

1.11
43.51
19.65
13.81

2554
2554
6.32
57.73
40.51
10.85
32.34
33.65
37.82
16.40
27.06
22.26
75.18
69.12

2553
2553
6.23
58.56
30.06
9.61
15.52
37.99
30.11
18.66
17.47
19.56
155.52
76.98

3M/2555
3M/2555
5.72
3.8563.83
-3.16 9.24
3.9039.51
-1.2312.58
39.6329.01
74.32

3M/2554
3M/2554
6.22
58.72
61.31
53.959.79
37.27
54.25
16.24
45.86
22.48
93.12
73.51

: www.set.or.th ( )

35

()

ROA(%)
ROE(%)
(%)

()

P/E ()
P/BV ()
()
(%)

51
31/12/2551

52
31/12/2552

53
31/12/2553

( : )
54
2/55
31/12/2554 30/06/2555

1,172.32
146.63
980.97
200.00
1,219.33
162.06
0.81

1,137.74
118.62
984.10
200.00
1,040.32
73.13
0.37

1,304.91
196.96
1,070.97
200.00
1,353.51
186.87
0.93

1,494.25
291.00
1,170.81
250.25
1,865.36
327.35
1.31

1,730.58
323.48
1,374.28
257.11
944.86
214.63
0.85

19.92
16.16
13.29

9.91
7.44
7.03

21.77
18.19
13.81

34.54
29.20
17.55

28.77
26.54
22.72

30/12/2551
4.96
992.00
30/09/2551
5.93
1.05
4.71
25.20

30/12/2552
6.95
1,390.00
30/09/2552
14.90
1.44
4.83
8.20

30/12/2553
12.10
2,420.00
30/09/2553
16.08
2.38
5.08
2.40

30/12/2554
12.50
3,128.12
30/09/2554
8.86
2.74
4.56
3.64

29/08/2555
29.25
7,520.41
30/06/2555
22.08
5.47
5.35
3.33

36

2/2555

-

-

578.81
26.63
272.77
268.63
4.13
4.94
4.94
121.04
78.39
56.17
13.52
10.65
10.65
43.17
14.11
3.61
25.45
1,058.01
40.60
1.50
1.50
540.00
540.00
68.01
68.01
22.46
22.46
672.57
1,730.58

37

-

-

-

( )

()
-

() -

75.87
67.23
8.64
0.08
0.08
6.71
6.71
48.85
135.00
52.54
58.78
23.68
266.51
18.84
18.84
38.13
56.97
323.48
263.50
263.50
257.11
257.11
608.62
608.62
508.55
26.35
26.35
482.20
1,374.28
32.82
1,407.10

38
:

()

()
()
()
() ( : )

()
()
()
()

934.08
934.08
10.78
10.78
944.86
469.11
469.11
186.93
62.73
124.21
656.04
288.82
0.74
71.48
216.60
214.63
1.97
0.85
216.60
216.60
214.63
1.97

39

() /

()
()
()


()
( )
- ( )
- ( )
- ( )
- ( )
( )
( )
( )
()
- ()
- ()
- ()
()
()

()
- ( )
-
( )


( )
( )

()
()
()


()

288.08
31.48
22.74
8.74
6.03
0.09
0.06
0.01
8.09
333.85
29.63
60.65
7.74
0.25
-3.06
-45.35
7.71
1.69
0.50
6.41
-0.91
0.03
-5.03
363.98
-0.74
-63.90
299.34
0.40
0.40
-31.87
0.36
-32.23
-55.04
-55.04
0.17
-86.35
-2.43
-2.43
89.02
-101.76
-15.17

40

1.


, , , ,
3, 5, 7,






-

2.
()
"workpointTV"
100
- 2554
3 2554 18.00
. 20
2555 3
2554 5 16 1 2555

5 C-BAND PSI 7

41

3.

4.

" "
" "

" by "



Edutainment Workpoint Smartkids (Ben 10)

5.

, ,
, 6:66

(PRODUCTION HOUSE),
(MOTION PICTURE INDUSTRY)
(ANIMATION)
, ,

42

43

6.

, , , ,
, EVENT
(),
, , ,
, MISS THAILAND UNIVERSE 2008 7

7.



,
,

44

1.
(9, 29 , 19, 21 ,23 2550)
(4-6 2551)
(22-23 2552)
(30 2553)
(3-4 2553)
(12-15 2553)

2.
2.1
11 (1 - 4 2553 )
(21-29 2550 )
the Legend of ( .. 2552 )

2.2
On Stage ( 15-17 2552)

3.
3.1.
( 30 2549)
( 31 2550)
( 10 2551)
6.66 ( 30 2552)
( 12 2553)
( 22 2553)
... (Chez Klurr-5 12 2553)
( 3 2554)
( 23 2554)
30 ( 13 2554)
2 ( 26 2555)
( 4 2555)

45
3.2.
( 20 2555 - 2555 / )
( 20 2555 - 2555 / )
( 20 2555 - / )
Real Pet Hero ( 20 2555 - / )
( 20 2555 - / )
( 2555 - / )
12 ( 2555 - / )

4.
4.1.
( 17 2553 - / )
(2 2546 - 30 2550 / 3 5)
( 16 2549 - 4 2550 / 7)
( 24 2550 - 29 2550 / 7)
( 7 2550 - 28 2551 / 5)
( 4 2551 - 27 2551 / 5)
( 5 2551 - 3 2552 / 7)
( 23 2552 - 30 2553 / 7)
( 5 2552 - 26 2553 / 3)
( 5 2553 - 27 2554 / 7)[1]
( 23 2553 - 9 2554 / 7)
( 16 2554 - 8 2554 / 7)
( 18 2555 - / 7) (*
7 )

46
4.2. 7
( 27 2550 -- 14 2550)
( 4 2551 -- 4 2551)
( 8 2551 -- 19 2551)
( 6 2552 - 18 2552)
( 2 2552 -- 30 2552)
( 14 2553 -- 13 2553)
( 6 2553 -- 23 2553)
( 26 2555 -- 15 2555)
( 2555)

4.3.
( 17-18 2542, 23 2542 - 6 2543 / 5)
(7-8 2547 / )
(14 2549 / 5)
(12 2550 / 5)
( 23 2550 - 4 2550 / 7)
"" (12 2552 / 5)

5.
5.1.
By (1 2546 - )
(1 2549 - 1 2550)

47

6.
6.1.
(1 2555 - / 3)
(1 2554 - / )
(5 2554 - / 5)
(12 2554 - / )
(1 2543 - 17 2552 3 2555 - / 5)
(5 2555 - / 5)
(19 2555 - / )
(24 2553 - 28 2554 1 2555 - / 5)
(17 2533 - 15 2536)
(22 2536 - 8 2537)
(15 2537 - 27 2538)
(3 2539 - 25 2541)
(2 2551 - 28 2552)
Cha Cha Cha (4 2541 - 26 2551 / 5 2552 - 27 2554)
(5 2536 - 26 2540)
(2 2542 - 30 2543)
(2 2541 - 28 2548)
(4 2541 - 24 2548)
(14 2532 30 2538 / 4 2545 31 2547 / 20 2548
13 2550), Never Die (2 2539 30 2541), (6 2541
27 2545), (7 2547 13 2548)
(2 2548 - 28 2550)
(1 2546 - 31 2548), (1 2548 - 28 2548),
(31 2548 - 29 2549), (1 2550 - 15
2550), (18 2550 - 15 2551)
SUPER WOMAN (19 2550 - 30 2550)
(20 2550 - 26 2551)
(1 2548 - 23 2551 / 5 2551 - 26 2551), (3
2551 - 19 2551)
(2 2551 - 28 2551)
(18 2551 - 25 2553)
(1 - 2 2553)

48
(8 2552 - 9 2553)[2]
(2 2552 - 24 2554)
upLoad (3 2554 - 16 2555)
(3 2553 - 28 2554)
(5 2553 - 27 2555)
(2 2554 - 29 2555)
(1 2548 - 16 2550)
(3 2547 - 2 2551 / 7 2551 - 14 2551)
3 (8 2551 - 30 2551)
(5 2551 - 4 2551)
(10 2551 - 1 2551)

6.2.
(8 2555 - / 5)
(2546 - 2548)
- (2547 - 2548)
(2548)
(2549 - 2550)
(2545 - 2546)
(2549 - 28 2551)
(2548 - 23 2551)
(30 2551 - 2552)
( 2550)
(2552-2553)
(2553)
(2553)
( 2553 - 8 2554)
(6 2547 - 26 2554)

49
6.3.
( 2 : 3 2555 - / 3)
(3 2549 - 7 2551)
(1 2544 - 29 2544)
(2 2551 - 18 2553)
(5 2553 - 2554)
( 1 : 6 2554 - 29 2554 / 3)
(21 2550 - 7 2551)
(10 2551 - 24 2551)
(27 2551 - 2551)
(18 2552 - 28 2552)

6.4.
(4 2547 - / )
(6 2547 - / )
(3 2553 - / 5)
(12 2555 - / )
(6 2555 - / )
3 (20 2555 - / )
Hamburger On TV. ( 2555 - / )
( 2555 - / )
Love Is Family ( 2555 - / )
( 2555 - / )
(2538)
(2538 - 2539)
7-7-40- (3 2540 - 25 2540)
100 15 (6 2541 - 23 2542)
(6 2544 - 25 2544)
(6 2544 - 28 2544)
(3 2546 - 21 2546)
(1 2547 - 30 2547)
Sofa Away (4 2548 - 26 2548)
(15 2548 - 30 2548)

50
Sixth Sense (3 2548 - 1 2549)
World Cup Mania (2 2549 - 11 2549)
(8 2549 - 27 2549)
(2 2550 - 31 2550)
(4 2550 - 14 2550)
(28 2546 - 1 2549 / 23 2549 - 28 2551)
Blues (8 2549 - 16 2549)
(17 2538 - 26 2540 / 5 2545 - 29 2546)
(6 2551 - 5 2552)
(2 2553 - 7 2553)
(14 2553 - 26 2554)
(1 2548 - 26 2552)
(13 - 29 2553)
( 16 2553 - 30 2554)
YOUNG MEA DEE MISSION (4 2552 - 2553)
(23 2555 - 5 2555 / )
(21 2551 - 4 2552)

6.5.
(21 2550 - 27 2551 24 2552 - / 5)
(7 2539 - 25 2552)
12 (1 2552 - 27 2552)
3 (4 2552 - 1 2553)
(8 2553 - 1 2555 / 5)
(2538 - 2539)
(3 2547 - 30 2547)

6.6.
holiday (23 2548 - / 3)
(2534)
(2545 - 2548)

51
6.7.
(20 2555 - 2555 / )
( 2555 - / )
3 ( 2555 - / )

5.8.
( 2555 - / )
( 2555 - / )

6.9.
(3 2549 - 7 2550 / 2 - 30 2550 / 14 - 28
2553)
(5 2550 - 28 2551)

(MG109)

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