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  • Activation Idea Ii: Dailybread Express

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    Tarun Gupta
    7 views2 pages
    To spread knowledge about the breads customers can eat daily and increase consumption, DailyBread Express proposes displaying samples of breads like cheese garlic loaf, panini herb, and fruit loaves. This activation idea aims to test employee involvement, educate customers on combining breads with meals, and create a long-term perception of Daily Bread's product expertise.

    Original Description:

    ideas for activation of a bakery

    Original Title

    Activation Idea II

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    © Attribution Non-Commercial (BY-NC)

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    To spread knowledge about the breads customers can eat daily and increase consumption, DailyBread Express proposes displaying samples of breads like cheese garlic loaf, panini herb, and fruit loaves. This activation idea aims to test employee involvement, educate customers on combining breads with meals, and create a long-term perception of Daily Bread's product expertise.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views2 pages

    Activation Idea Ii: Dailybread Express

    Uploaded by

    Tarun Gupta
    To spread knowledge about the breads customers can eat daily and increase consumption, DailyBread Express proposes displaying samples of breads like cheese garlic loaf, panini herb, and fruit loaves. This activation idea aims to test employee involvement, educate customers on combining breads with meals, and create a long-term perception of Daily Bread's product expertise.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Activation Idea II

    DailyBread Express
    Know our Breads

    Proposed Display

    Intention
    To spread knowledge about the breads that the customers can combine with their daily eating habits.

    Daily Bread

    Page 1

    Proposed Breads for Display

    DB Cheese & Garlic Loaf

    DB Panini Herb

    Chocolate Brioche

    German Sour Rye Loaf

    Welsh fruit loaf

    DB Premium English Butter Bread / DB Slice Healthy Whole Wheat / DB Healthy Whole Wheat Sugar Free

    Expected Output
    1. To test an activation idea w.r.t involvement of employees and response on this activity. 2. To increase consumption of the breads served by Daily bread by increasing the knowledge of customers about breads and what all parts of their daily consumption can be combined with the above breads. 3. To create a long-term perception in the mind of customers about the expertise/richness of products served by Daily Bread.

    Daily Bread

    Page 2

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