.

-
-

, 2012 .

. -
-

, 2012 .
2


. - , e-mail: nako.taskov@ugd.edu.mk
- , e-mail: dejan.metodijeski@ugd.edu.mk

:
. -
. -
:
-
:


..........................................................................................................................10
I. ..............................................................................................................12
1. .
. ................12
1.1. .....................................................................12
1.2. ........................................................19
1.3. ......................................................................23
II. ..........................................................................................................28
1. - .............................28
2. .
............................................................30
2.1. .......................................................................................32
2.2. .................................................................................................35
2.3. ................................................................................37
2.4. ..................................................................39
2.5. -.................................................................................................40
2.6. ....................................................................................................................41
III. ..........................................................................................................43
1. ............................................43
1.1. . ......................................................................................43
1.2. ............................................................53
1.3. ..............................................................55
1.4. ....................................58
1.5.
...............................................................................................................................60
1.6. .......................................................................................61
1.7. .............................................................................................64
IV. .....................................................................................................66
1. () . ,
.........................66
1.1. .
............66
1.2. - ...........................................................69
1.3. .................................................................................................73

1.4. , .........................85
V. ..........................................................................................................90
1.
.................................................................................................90
1.1. (Front office) ...........................91
1.2. ........................................................................................96
1.3. ......................................................107
1.4. , ()....................................108
1.5. , , ....................117
1.6. ............................................................119
1.7. .............................122
1.8. .................................123
VI. ......................................................................................................127
1. .....................................................127
1.1. K-, -
...............................................128
1.3. ....................................................................................................................135
1.4. - ..............................................................................................136
1.5. -...........................................................................................................138
2. - ...............................139
3. . ..............145
3.1. ................................................................145
3.2. ............................................................................146
3.3. .............................149
VII. .....................................................................................................153
1. ALL INCLUSIVE (
) ....................................................................153
1.1. .........................................153
1.2. , ...................155
1.3. ...........................................................................................158
1.4.
......................................................................................................................161
1.5. ..................................................163
1.6. ...........163

1.7. ? .....................................167
VIII. ......................................................................................................170
1. ...........................................................170
1.1. ......................................................................172
1.2. ................................................................174
1.3. ..............................................................175
IX. ...................................................................................................188
1. ....................................188
2. ................................192
3. , ..............................192
4. ...............................................193
5.
..................................................................................................................194
6.
.........................................................................................................197
7. ..................198
......................................................................................200
.....................................................................................................203




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Leonidio, IV ...
,
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. ,

Bettina, M., The hotel as setting in early twentieth-century German and Austrian literature:
checking in to tell a story, Camden House, 2006
3
Kainthola, P., Priniciples of hotel management, Global Media, 2009

12

 , ,
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5.
.6
.
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,
, 7.
XV ,

Barrows, C., Powers, T., Management in the hospitality industry, John Wiley & Sons, Inc.,
2009
5
Sheela, A.M., Economics of hotel management, New Age International Publishers, 2002
6
Weissinger, S., Hotel/Motel operations An overview, Delmar Thomson Learning, 2000
7
Barrows, C., Powers, T., Introduction to the hospitality industry, John Wiley & Sons, Inc., 2009

13

, , ,
. 8.
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, 200 .
XX
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.
XV .

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. XVIII
- Branums city hotel (1825 .)
Tremont hotel (1829 .) 9.
. 1860 .
,
. ,
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8

, ., , ., , , , 2009
Sherman, R., Class acts: service and inequality in luxury hotels, University of California Press,
2007
9

14

, .
.

( ) .
XIX
. 1840 . ,
, .

,
,

( 1846 ., 1859 .
, 1881 . , 1907 . ,
1927 . , 1940 . .10).
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XIX XX

( 1896 .
, 1923 .
11).

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10
11

Bardi, J., Hotel front office management, John Wiley and Sons, Inc., 2007
http://www.staroskopje.vestel.com.mk/sites/c18/c18hotelierstvo.html

15

.
.
,

. (
, ).

).

, 50- .
60- ,

12.
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1918 .).
: (1893 .), . -
1901 . (Stalters),
1937 . (Sheraton),
1919 . (Hilton hotels), .. - 1957 .
(Marriott), - 1950 . (Holiday Inn) .

, .
, ,
12

Ransley, J., Ingram, H., eds., Developing hospitality properties and facilities, Elsevier
Butterworth-Heinemann, 2004

16

, 1997 .
. 5 23 ,

. , 30
13.
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14.
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16.30 19.30 ,
.

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15.
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13

, ., , ., , , , 2006
www.viladihovo.com
15

14

17

 .
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16.
hotels.nl,
.

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17.
Hotel de glace
. - ,
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18.
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16

http://www.youtube.com/watch?v=8tagH9hva3c
http://www.nytimes.com/2006/04/24/world/europe/24sheep.html
18
http://www.guerrillapromos.com/2010/02/quebecs-ice-hotel.html
19
Bahamon, A., New hotels, Collins Design, 2003
20
Chaplin, S., Japanese love hotels: a cultural history, Routledge, 2007
21
http://www.youtube.com/watch?v=KnwxFOm1AeU&feature=related
17

18

 ,
, 22.
1.2.
1992 .
11,075 , 20 (
WTO, 2000 . 16,3 23).
48,1% ( 9,6 ) , 37,4%
, 5,2% , 4,7% ,
2,8% 1,8 % .
1985-1992 .

1.
1.
, 1985-1992
1985

1992
%

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100,00

11.075.261

100,00

+ 13,5

264.625

2,71

344.410

3,11

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3.540,412

36,28

4.416.712

39,88

+ 24,7

799.159

9,19

1.325.323

12,13

+ 49,8

4.906.993

50,28

4.731.405

42,72

- 3,6

22

Pizam, A., ed., International encyclopedia of hospitality management, Elsevier ButterworthHeinemann, 2005
23

19

132.116

1,35

149.204

1,35

+ 12,9

101.713

1,04

89.678

0,81

- 11,83

: , ., , ., , , , 2006
1985 1992 .
13,5%, (49,8%)
.
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.), 1985 1992 . (3,6%) ( 2).
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20

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, 1985-1992
1985

1992
%

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4.731.405

100,00

- 3,6

636.136

12,96

215.751

4,56

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718.290

14,64

616.049

13,02

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39,06

1.956.727

41,36

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1.604.530

32,70

1.776.872

37,55

+ 10,7

166.006

3,51

: , ., , ., , , , 2006


. (. 1.000 ) - 42,
24 - 23, 18 - 17,
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( 3).
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. (0,92%),
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,

1985-1992

+41,6%,

.
21

 3.
, 1985-1992
1985

1992

3.540.412

100,00

4.416.712

100,00

+ 24,8

100.264

2,83

141.971

3,21

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28.192

0,79

40.638

0,92

+ 4,2

2.702.104

76,32

3.720.615

84,24

+ 37,7

409.852

11,58

513.439

11,63

+ 25,3

1.604,530

32,70

1.776.872

37,55

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3,1%
( 4).
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1985

1992

263.268

100,00

344.410

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14,62

45.815

13,30

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7,53

35.737

10,38

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101.080

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161.170

46,79

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50.687

14,72

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18,15

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14,81

+ 6,7

: , ., , ., , , , 2006
22

 5.
, 1985-1992
1985

1992

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44,86

682.086

52,40

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36,69

432.600

32,20

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17,76

205.972

15,05

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0,52

4.665

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: , ., , ., , , , 2006
1.3.
2010 .
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23

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2010

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24

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2003

2007

2010

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688.171

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215.662

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192.143

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27

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29

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32

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31

Murphy, P., The business of resort management, Butterworth-Heinemann/Elsevier, 2008

Dvorjetski, E., Leisure, pleasure, and healing: Spa culture and medicine in ancient eastern
Mediterranean, Brill, 2007
33
Gracanin., M., Wellness u zdravstvenom turizmu Hrvatske, Ekonomski Fakultet, Zagreb, 2010
32

34

- (. timeshare)
(
, .) 34.
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,
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34

Kaufmann, T., Lashley, C., Schreier, L., Timeshare Management: The Key Issues of
Hospitality Managers, Butterworth-Heinemann/Elsevier, 2009

35

2.2.2.

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36

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42

III.
1.
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, - .
,

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. XIX .
, XIX
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1669 .
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1760 35. XIX
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XIX . XIX ,
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1869 . ,
1947 .
(IHRA)36. 37 1878 .,
1910 . 38

35

Medlik, S., Ingram, H., The business of hotels, Butterworth-Heinemann, 2000

http://www.ih-ra.com/about-us/ih-ra-history
37
http://www.hanyc.org/
38
http://www.ahla.com/content.aspx?id=26519
36

43

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, 2007 .39
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http://www.hotam.org/
, ., , ., , , ,
1997
40

44

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46

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. , House of blues
hospitality, ,
House of blues, 367 .
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)
.
1.1.3.

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, ., , ., , , , 1996
Basic, A., Hotel chain Shangri-La Vision and mission, Hotel link, Journal for theory and
practice of hotel industry, The College of hotel management, Belgrade, 2007
43

47

, ,
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:

(),
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( 90-120 ) Trust
House Fort, Ramada Inn, Harvard Johnson Co Quality International.
( 260-350 ),
,
Hilton Hotel Co, Club Meditarenee Sheraton Co.

. : (Holiday Inn),
, (Best Western), (Princess) .
2013 .
Marriott International.
1.1.4.
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;
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.
.
25%
. 1989 .
6.187 125.000 . 20
. (Les Logis de
France) 73% 61%
4.548 76.570
. ( . , )

.
7%
, 29% 1988-1991 .
( 60%) ,
,
, 25%
.
(Best Western) 4.000 300.000 .
.

.
.
50

 ,
.
( ,
) 2006 .
44.
9. (2006 .)

1 Intercontinental hotels group
556.246
3.741

2 Wyndham hotel group

3 Marriott International

543.234

6.473

513.832

2.832

4 Hilton Hotels Corporation

501.478

2.935

5 Accor

486.512

4.121

6 Choice Hotels International

435.000

5.376

7 Best Western International

315.401

4.164

8 Starwood Hotels & Resorts

265.600

871

9 Carlson Hospitality Worldwide

145.331

945

10 Global Hyatt Corporation

140.416

749

11 TUI Hotels and resorts

82.111

279

12 Sol Meli

80.856

407

13 Extended Stay Hotels

75.860

681

14 LQ Management LLC

64.856

582

15 Westmont Hospitality Group

63.380

384

16 Socit du Louvre

59.616

840

17 Jin Jiang International Hotels

53.552

277

18 Golden Tulip Hospitality

51.182

512

19 Interstate Hotels & Resorts

50.199

223

20 NH Hoteles SA

47.799

330

44

Goeldner, C., Ritchie, B., Tourism: principles, practices, philosophies, John Wiley & Sons,
Inc., 2009

51

 .
,
, , , , 1, 6, 45.
25%
11,8% 1988
1991 . - 338 (29.530 )
, 109 (14.263 )
102 (10.434 ). 40%
.

46:
-

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, 47.
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