Professional Documents
Culture Documents
Li m u.....2
Li cm n.....4
Ni dung5
1. C s l lun..5
2. Samsung Qu trnh hnh thnh, pht trin v cc thnh tu..11
2.1. Lch s hnh thnh v pht trin....11
2.1.1. Lch s hnh thnh...11
2.1.2. Qu trnh pht trin.12
2.2. Cc thnh tu ca Samsung..14
3. Th trng mc tiu v chin lc pht trin ca Samsung.22
3.1. Th trng mc tiu...22
3.1.1. Sn phm di ng22
3.1.2. Sn phm nh s..25
3.1.3. Sn phm nghe nhn32
3.2. Chin lc pht trin trong tng lai........36
Ph lc.40
Ti liu tham kho...43
LI M U
Trong nn kinh t ton cu pht trin nhanh ngy nay, s thay i lin tc v nhng bc
t ph ng vai tr quan trng i vi s tn ti ca mt cng ty. Trong 70 nm qua, c th
thc y cng ty thnh cng lu di, Samsung t ra nhng hng nhn ca tng lai, d on
nhng nhu cu v i hi ca th trng mnh phc v. Th trng Vit Nam c c th ring so
vi th trng khc. Mt c th ni bt nht l mc d thu nhp ca ngi Vit Nam thp hn v
ang ngy cng tng ln (nhng so vi mc chung trong khu vc l vn thp), nhng ngc li, xu
hng tiu dng ca ngi Vit Nam li mun c mt mn tt nht, chc nng kiu dng tt
nht, thng hiu vng mnh nht, chp nhn tin no ca ny ch khng phi l t tin mua
r v nhiu tin mua t. V xu hng chung ton cu, trong 5 nm gn y, Samsung vn
ln l mt trong nhng thng hiu hng u v khi l thng hiu hng u th cng ngh v sn
phm i theo phi tng xng. Thng qua chin dch thng hiu ton cu Imagine, Samsung
t mc tiu tr thnh thng hiu tiu biu cho cuc cch mng v kiu dng v cng ngh trong
K nguyn k thut s. y thc s l mt s chuyn hng ca Samsung nhm to dng mt
hnh nh thng hiu cao cp. Khng ch dng li mc tiu tr thnh thng hiu c ngi
tiu dng a thch, samsum cn tp trung vo vic thu ht s quan tm ca khch hng c mc thu
nhp cao, tha mn nhng m c v am m tng chng nh khng th tr thnh hin thc ca
h v cng ngh v kiu dng.
Mc tiu v th phn khng phi l mc tiu cui cng ca Samsung v th phn n sau.
Khi kt qu kinh doanh cng nh sn phm tt th ng nhin th phn s tng ln.. Khc vi
nhng i th nh Sony v Apple, t nhng nm 70, Samsung quyt nh khng pht trin cc
phn mm bn quyn v cc chng trnh nh m nhc, phim nh hay video game,m chin lc
ca Samsung l tp trung vo phn cng v cc thit b, v cng tc vi cc nh cung cp chng
trnh ph hp. Vo cui nhng nm 90, Samsung nhn ra s chuyn i t cng ngh in ton
(analog) sang cng ngh k thut s (digital) mang n c hi mi nhm ui kp cc i th.
Su nm sau, Samsung to ra mt dng chy khng ngng cc sn phm k thut s mi t i ng
17.000 nh khoa hc, k s, thit k lm vic ti cc trung tm nghin cu v pht trin (R&D)
Samsung.
2
LI CM N
thc hin c ti ny, chng em nhn c s gip rt nhiu t pha Nh
trng, cho nn chng em xin gi li cm n chn thnh n :
_Trng i hc Cng nghip TPHCM to cho chng em mt mi trng hc tp v nghin
cu y v thit b, cng nh cc c s vt cht chng em c th yn tm nghin cu.
_Th vin Trng i hc Cng nghip cho chng em mt ni hp nhm yn tnh, vi mt kho
sch y chng em c th m rng vic nghin cu ca mnh.
_Khoa Qun Tr Kinh Doanh trang b cho chng em nhng kin thc rt cn bn v b ch v
mn hc Qun Tr Marketing.
_GVHD Tin s L Cao Thanh ht lng ging dy v hng dn tn tnh, gipchng em lm
tt bi tiu lun ny.
NI DUNG
1.
C S L LUN
1.1.
o lng v d bo nhu cu
Mt doanh nghip mun pht trin nhng chin lc marketing ginh thng li trn mt
th trng hp dn, h phi c lng c quy m hin ti v tim nng tng lai ca th trng
. Doanh nghip c th mt nhiu li nhun v nh gi th trng qu cao hoc qu thp. Vic o
lng nhu cu ca th trng i hi phi c s hiu bit r rng v th trng lin quan. Vi mt
ngi lm marketing, th trng l tp hp nhng ngi hin ang mua v nhng ngi s mua
mt loi sn phm nht nh.
Th trng tim nng (the potentinal market) l tp hp nhng ngi tiu dng tha nhn c
mc quan tm n mt mt hng nht nh ca th trng. Th trng hin c (the available
market) l tp hp nhng khch hng c quan tm, c thu nhp v c kh nng tip cn mt sn
phm nht nh ca th trng. Th trng hin c v iu kin (the qualified available market )
l tp hp nhng khch hng c quan tm, c thu nhp, c kh nng tip cn v iu kin i
vi mt sn phm nht nh ca th trng. Th trng phc v (served market), hay cn gi l th
trng mc tiu (the target market), l mt phn ca th trng hin c v iu kin m mt
doanh nghip quyt nh theo ui. Th trng thm nhp (the penetrated market) l tp hp
nhng khch hng mua sn phm . Nhng nh ngha trn v th trng l cng c quan trng
cn thit cho vic lp cc k hoch marketing.
Nhiu doanh nghip phi i mt vi vn la chn nhng khu vc tt nht v vic phn
chia c hiu qu nht ngn sch marketing vo nhng khu vc . Do vy, h cn c lng c
tim nng th trng ca nhiu khu vc a l. Ngoi vic c lng nhu cu khu vc v tng nhu
cu th trng, cc doanh nghip cn mun bit doanh s ca c ngnh hin nay trn th trng, c
ngha l phi xc nh cc i th cnh tranh v c tnh doanh s ca h. Sau khi xem xt qua
cc phng php nh gi nhu cu th trng hin ti, cn kho st nhng phng php d on
nhu cu tng lai.
1.2.
Phn on th trng
5
Nhiu t chc bn hng cho cc th trng tiu dng v th trng t liu sn xut nhn thy
rng h khng th phc v c ht mi khch hng trong nhng th trng , hay t nht phc v
mi khch hng bng cng mt cch tng t nh nhau. Hot ng marketing ny thng c 3 giai
on : marketing i tr, marketing a dng ho sn phm, marketing mc tiu.
Marketing mc tiu ( target marketing) thng c tin hnh qua ba bc: u tin l phn
on th trng (market segmentation), tc l chia th trng thnh nhng nhm ngi mua khc
bit nhau, nhng nhm ny c th cn n nhng phi thc marketing hay sn phm khc nhau.
Bc th hai l la chn th trng mc tiu (market targeting), bao gm nh gi mc hp dn
ca mi phn on th trng v chn ly mt hay nhiu phn on th trng xm nhp. Bc
th ba l nh v th trng (market positioning), tc l xc nh v tr cnh tranh cho sn phm ca
mnh bng nhng li ch c bit ca sn phm trn tng phn on th trng, trn c s m
thit k phi thc marketing cho tht ph hp.
1.2.1. nh ngha phn on th trng
Phn on th trng l phn chia th trng thnh nhng phn khc bit (nhng trong mi
phn li tng i ng nht) bng nhng tiu thc thch hp, qua doanh nghip c th trin
khai cc hot ng marketing ph hp cho mt hay mt s phn on th trng, nh vy m
doanh nghip s tha mn tt hn nhu cu khch hng, thnh t cc mc tiu marketing ca mnh.
1.2.2. Cc tiu thc v phng php phn on th trng
_ Phn on theo a l: Phng php ny i hi chia th trng thnh nhng n v a l khc
nhau nh quc gia, khu vc, thnh ph, hay cc vng ln cn. Doanh nghip s quyt nh hot
ng trong mt hay vi n v a l , hoc hot ng trong mi n v nhng c quan tm n
nhng khc bit trong s thch v nhu cu a phng.
_ Phn on theo c im dn s hc: Phng php ny chia th trng thnh nhng nhm da
trn cc tiu thc v dn s hc nh tui, gii tnh, nhn khu gia nh, chu k sng gia nh, li
tc, ngnh ngh, hc vn, tn gio, chng tc v quc tch. Tu thuc c im sn phm m
doanh nghip nn cn nhc chn la tiu thc phn on thch hp v c th s dng mt hay
nhiu tiu thc phn chia khch hng.
_ Phn on theo tm l: Trong cch ny, khch mua c chia thnh nhng nhm khc nhau da
trn tng lp x hi, li sng hoc c tnh. Nhng ngi trong cng mt nhm chia theo dn s li
c nhng im tm l rt khc nhau.
_ Phn on theo cch ng x (Behavior Segmentation): Trong phng php ny, khch mua c
chia thnh nhng nhm da trn kin thc, thi , tnh trng s dng (khng s dng, tng s
dng, s dng ln u, s dng thng xuyn), mc s dng, hoc phn ng trc sn phm.
Nhiu ngi lm marketing tin rng cc yu t d thay i v hnh vi ng x (behavior variables)
l khi im tt nht hnh thnh cc phn on th trng.
1.2.3. Phn on cc th trng t liu sn xut
Cc th trng t liu sn xut c th c phn chia bng nhiu yu t tng t nh khi
phn chia th trng tiu dng. Khch mua t liu sn xut c th phn theo a l v mt s bin
s v ng x, nh thi , s tm kim cc li ch, loi khch, mc s dng, mc trung
thnh, mc sn sng ca ngi mua. Mt cch thng thng phn on cc th trng t liu
sn xut l da vo ngi tiu dng cui cng. Nhng ngi tiu dng cui cng khc nhau s tm
kim nhng li ch khc nhau, v c th tip cn c vi h bng nhng phi thc marketing khc
nhau. Quy m khch hng (customer size) cng l mt tiu thc phn on khc ca th trng t
liu sn xut. Nhiu doanh nghip hnh thnh nhng h thng ring c nhng cch c x ph
hp vi nhng khch hng nht nh ca h.
1.3.
Mc d c nhiu cch khc nhau phn on mt th trng. Tuy nhin, khng phi mi
cch phn on th trng u hiu qu. c th hu dng, cc phn on th trng phi c
nhng c im sau :
_ Tnh o lng c. Quy m v kh nng tiu th ca cc phn on c th o lng c.
V khng phi tiu thc phn on no cng o lng c. V d, quy m th trng gm cc
thiu nin di 20 tui tp ht thuc ch yu phn ng chng i li cha m.
_ Tnh tip cn c, tc l cc phn on phi c th tip cn v phc v c hiu qu. Gi s
mt cng ty sn xut hng thi trang may sn thy rng nhng khch dng nhn hiu ca h l cc
phng vin do c im cng vic thng i phi li nhiu ni, tip xc vi cc loi phng tin
truyn thng no thun tin m h gp phi trn ng v khng mua sm thng xuyn nhng
ni nht nh no, th h l nhng ngi rt kh tip cn.
_ Tnh quan trng, ngha l cc phn on ln v sinh li c. Mt phn on phi l mt
nhm khch tng i ng nht v ln, ng b cng vch ra mt chng trnh marketing ph
hp.
_ Tnh kh thi.: cc chng trnh thu ht v phc v cho khu vc th trng phi c c kh
nng thc thi.
1.4.
Trong trng hp ny, doanh nghip tp trung vo vic phc v nhiu nhu cuca mt
nhm khch hng nht nh. Nh chuyn mn ha vo vic phc v mt nhm khch hng, doanh
nghip c th t c danh ting v tr thnh knh phn phi cho tt c cc sn phm mi m
nhm khch hng ny c th yu cu. Chuyn mn ha th trng cng c th gp phi ri ro, nu
v l do no m nhm khch hng gim mc mua sm hoc thu hp danh mc cc sn phm , v
d nh kh nng ti chnh gim st, kh khn trong tiu th sn phm,...
1.4.4. Chuyn mn ha sn phm
y l trng hp doanh nghip sn xut mt loi sn phm nht nh bncho mt s
phn on th trng. V d, mt hng sn xut knh hin vi v bn chocc phng th nghim ca
cc trung tm nghin cu pht trin ca cc cng ty ln,cc trng i hc, cc vin nghin cu
ca Nh nc,...Hng ny sn xut nhngknh hin vi khc nhau cho cc khch hng khc nhau
nhng khng sn xut nhng thit b khc m cc phng th nghim c th s dng. Thng qua
chin lc ny, doanh nghip c th to dng uy tn trong lnh vc sn phm chuyn dng. Vn c
th c ri ro, nu sn phm m doanh nghip sn xut c nguy c c thay th bng sn phm
mi hn v cng ngh.
1.4.5. Phc v ton b th trng
Trng hp ny, doanh nghip ch trng phc v tt c cc nhm khch hng tt c nhng
sn phm m h cn n. Ch c nhng cng ty ln mi c kh nng thc hin chin lc phc
v ton b th trng. V d, Coca - Cola v Pepsi - Cola trong lnh vc nc gii kht, General
Motors trong th trng t,... Nhng cng ty ln c th phc v th trng theo hai cch:
marketing khng phn bit v marketing phn bit.
2.
chng c nhiu dng. Samsung c Lee Byung Chul thnh lp nm 1953, l mt tp on a quc
gia Tng cng ty t tr s chnh ti Th trn Samsung , Seoul , Hn Quc . Tp on Samsung,
trc y l khi kt ("Jaebeol"), c hn 400.000 cng nhn trn ton th gii v ch to ra xe hi,
in, ha cht, my bay, tu thy, ngnh bun bn, kinh doanh khch sn, cng vin gii tr, xy
dng nhng nh chc tri, dt vi, lm thc n, v.v. trong cc cng ty ring r sau s ci t li ca
s khng hong ti chnh chu . i khi thnh ph Suwon Hn Quc c gi l "Thnh ph
Samsung".
Tp on Samsung bao gm nhiu ngnh kinh doanh Hn Quc, bao gm c in t
Samsung v Bo him Samsung. Ch tch hin nay l Lee Kun Hee. Samsung Electronics, hng
in t Samsung, c thnh lp nm 1969, l mt b phn ln nht ca Tp on Samsung, v l
mt trong nhng cng ty in t ln nht th gii. c sng lp ti Daegu, Hn Quc, hng in
t Samsung hot ng ti chng 58 nc v c khong 208.000 cng nhn. Hng in t Samsung
c coi l mt trong 10 nhn hng ha tt nht th gii. Hng ny l mt trong bn hng ti chu
, bao gm Nht Bn, vi vn th trng ln n 100 t M kim.
2.1.2. Qu trnh pht trin
T khi ra i cn l mt doanh nghip xut khu nh ti Taegu, Hn Quc, Samsung dn
pht trin thnh mt trong nhng cng ty in t hng u th gii, chuyn kinh doanh cc thit b
v phng tin k thut s, cht bn dn, b nh, v gii php tch hp h thng. Ngy nay cc sn
phm v quy trnh tin tin, c cht lng hng u ca Samsung c th gii cng nhn.
Chng em ghi li c mt s du n chnh trong lch s ca Samsung, th hin cch cng ty
m rng cc dng sn phm v th trng, nng cao li tc v th phn ca n, v theo ui s
mnh, gp phn xy dng cuc sng tt p hn cho khch hng trn ton th gii. Qu trnh pht
trin ca tp on Samsung tri qua rt nhiu giai on:
1953: Lee Byoung Chul khi s cng ty thng mi Samsung ti Daegu ([YPM]).
1953: Samsung bt u sn xut ng.
1958: Samsung bc vo lnh vc bo him.
10
Cc thnh tu ca Samsung
Hng in t Samsung c li nhun hng nm ca l 5,8 ngn t won nm 2001; 11,7 ngn
t won nm 2002; 7,4 ngn t won nm 2003 v 15,7 ngn t won nm 2004 cho thy mt s
11
tin b vng chc. Cui nm 2005, Samsung c mng li gi tr 77,6 t USD, thu nhp nm
2007 l 13.9 triu la (ph lc 1). Thnh cng m Samsung t c khng phi l nh, chng c
th c tm tt nh sau :
doanh ton cu, v Samsung p li bng nhng cng ngh tin tin, cc sn phm cnh tranh,
v s i mi khng ngng. Samsung nm trong nhng v tr dn u th gii trong ngnh cng
ngh k thut s.
S n lc tr thnh cng ty hng u mang li cho Samsung th phn ton cu S 1 i
vi 13 sn phm, c bit gm c bn dn, TFT-LCD, mn hnh v in thoi di ng CDMA.
Hng n tng lai, h ang to ra nhng tin b lch s trong nghin cu v pht trin dng bn
dn chung, k c b nh flash v thit b khng phi b nh, cht bn dn ty chnh, DRAM v
SRAM, cng nh sn xut ra mn hnh LCD tt nht trong ngnh, in thoi di ng, cc thit b
k thut s, v nhiu sn phm khc na. S pht trin vt tri ca Samsung c th c ghi nhn
nh sau:
Nm 2000 :
_ Cng khai TFT-LCD c phn gii ph k lc
_ Tung ra in thoi PDA
12
Nm 2003:
_
Nm 2004:
_
Pht trin chip nh 60-nano 8GB NAND Flash u tin trn th gii
Nm 2005:
_
Nm 2006:
_
Nm 2007:
_
Nm 2008:
_
Ra mt in thoi OMNIA
Nm 2009:
_
Trng by chic TV mng nht th gii (6.5mm) ti Trin lm in t tiu dng CES, Las
Vegas
Samsung c Brand Keys, M bnh chn l thng hiu s 1 trong 8 nm lin tc cho hng
mc lng trung thnh ca khch hng.
15
SADI Trng o to thit k Samsung, nhn phn ln gii thng tng thit k iF
cho cc tc phm ca cc sinh vin mi vo trng
Gii thiu chic in thoi nng lng mt tri u tin trn th gii ti n
Samsung l nh sn xut u tin trn th gii t chng ch TCO 3.0 cho cc sn phm my
tnh xch tay
Samsung bt u sn xut hng lot cc sn phm DRAM DDR3 40 nanometer u tin trn
th gii
Pht trin chic CPU di ng 1GHz tiu th t nng lng nht trn th gii
Sn phm Samsung Mondi WiMax nhn chng ch sn phm tt nht ti gii thng 4G
16
3.
Th trng mc tiu
Sn phm di ng:
17
Gn y, Samsung tp trung pht trin mnh nhiu dng di ng thng minh, c bit l
cc dng my s dng Android. Tiu biu c th ni n ngay chnh l chic Galaxy S, chic di
ng c mn hnh cm ng 4,3", p dng cng ngh Super AMOLED v s c hn 100 nh
mng, nh phn phi trn ton th gii phn phi.
18
Sau nhiu nm nghin cu v pht trin, Samsung ang chun b tung ra mt nn tng ring
ca mnh: Samsung Bada. Samsung Bada l mt nn tng m da trn Linuxdo dnh cho in thoi
thng minh. Bada c pht trin nhm em li nhiu li ch cho ngi dng vi chi ph thp hn.
Mt trong nhng th mnh ca Bada l giao din cm ng TouchWiz, tng tc n gin, d dng
nhng hiu qu. Bn cnh , Bada h tr mnh cho cc tnh nng lin kt mng x hi, qun l
ni dung.Tuy nhin, im ni bt ca
Bada chnh l mi
ng dng th ba v
ny
19
lm
cho
Samsung hy vng s thu ht s tham gia ca cc nh pht trin ng dng, cung cp ni dung v t
to ra c u th m rng th trng.
Mc tiu m Samsung nhm ti, theo nh cc nh lnh o Samsung khng nh l
smartphone cho mi ngi. Cng vi vic a ra Bada, trong thng 7 ny, Samsung cng s cng
b Wave, mt mu in thoi thng minh
minh
m Bada, s ra mt
Samsung
100 nh cung cp
c mt k hoch
dch v ni dung c
Nam. Samsung
thun ny l thit lp
lu di nhm pht
c s h tr t
Samsung trong vic pht trin cc ng dng di ng trn nn tng Bada bao gm: Lc Vit, VNG,
Vietmap, Ph ng, a im, Naiscorp, ViMobile, Team v Zed.
3.1.2.
Sn phm nh s:
_ PL70 v PL55: Tip ni hai model PL65 v PL50, Samsung cho ra mt phin bn my bnh
dn nng cp k tip l PL70 v PL55. D bn thn tn ca i my ch khc vi con s, nhng
nhng thay i v cu hnh cng tng i, nh PL55 c nng ln 12 triu im nh so vi 10
triu ca PL50, cn PL70 th c ng knh gc rng ti 28 mm. C hai phin bn ny u h tr
chng rung quang hc v tnh nng Smart Auto cho php my nh t ng phn tch cnh chp v
la chn cc thit lp ci t ti u nht. Tnh nng nhn din khun mt cng c ci tin vi
kh nng nhn ti 10 khun mt (PL70).
_ Samsung PL150 : Nng cp hn so vi model ST550 trc y vi mn hnh pha trc c
th s dng c c trong ch quay video. Sau s ra mt ca ST550, Samsung tip tc m rng
dng camera hai mn hnh vi model PL150 v PL100. C hai mu my ny u c s ci tin so
vi trc l mn hnh ph pha trc s dng c c trong ch video. Ch chp tr em
Children Mode cng c ci thin bng cch pht nhc thu ht s ch ca tr.
Model c gii thiu di y, PL150 s hu cm bin nh 12,4 Megapixel vi ng knh
zoom quang 5x, gc rng 27mm. My bao gm mn hnh chnh kch thc 3 inch v mn hnh ph
pha trc 1,5 inch. PL 150 c kch thc 99,2 x 59 x 19,9 mm cng kh nng quay video HD 720p
vi tc 30 khung hnh/giy.
21
30
khung
hnh/giy v h tr
khe cm th nh
nh dng microSD.
My c bn ra
vi gi khong 430
USD.
22
H.264.
Phin
bn
SD/SDHC cn c
SD/SDHC.
xc ri. Vi thit k
23
ng thng minh v
c gi thnh ph hp vi ti tin ca i a s
ngi dng. y l
mega-pixel. c xp vo dng my nh
trung
nh quay video
cp
nhng
nt cao, ng knh zoom mnh m, s hu mn hnh LCD ln v cch s dng n gin, thun tin.
Samsung PL200 c kch thc 104mm x 60mm x 20mm, l my nh th thao vi thit k mng,
bao gm mt mn hnh LCD ln 3 inch phn gii 230.000 pixel, cho php ngi tiu dng d
dng chp v xem li hnh nh v video. Chic my ny cng kt hp mt ng knh zoom quang
mnh 7x (tng ng vi tiu c 31mm-217mm trn my phim 35mm).
24
rung
kp
ca
nh khi chp, to
vi hnh nh cht
vi thi lng gp 3
ln so vi chun MPEG.
My PL200 ca Samsung c cung cp mt b iu khin t ng ton din, gip ngi
chp c c nhng bc nh p cng vi s thun tin mc cao nht. Chc nng t ng la
cnh chp Smart Auto gip loi b nhng rc ri ln khi phi chp nhng bc nh kch thc ln
hoc videoHD. Vi mt nt bm n gin, ngi tiu dng c th chuyn sang ch Smart Auto.
Lc ny, my s t phn tch mi trng chp nh hin ti t ng chn ch cnh thch hp nht
cho ra hnh nh hoc khung hnh tt nht c th. PL200 cng cung cp ch Beauty Shot v
Smile Shot, cng vi cng ngh nhn din khun mt v n ci. Ngoi ra, ngi tiu dng c th
tn dng tnh nng Smart Album qun l hnh nh ca mnh. Chic my nh ny s ln k vi 3
mu thi trang en, trng v vi gi bn l khong 3.4 triu ng (~179,99$).
_ BSL630: Samsung SL630 gi ch trn 200USD. Nhm ti i tng bnh dn, phin bn
SL630 (PL80) c gi ch trn di 200 USD nhng vn c cm bin 12,2 triu im nh, zoom
quang 5x vi ng gc rng (28-140 mm) v
cng
30 khung hnh/giy,
Stabilisation v cc
cc thng s chp
gi r ny s ra mt
quay
phim
bin 10 megapixel
c s khc bit vi
c th ln di nc su 10m. Tuy nhin, Wp10 khng c chc nng chng sc, chng tuyt
lnh vn vn thng c trong cc dng my nh ni ng ci .
_ Samsung ES73 : my ES73 c
Samsung qung co
l my nh du lch bn b vi v bc
chng xc gip bo
c che ch rt cn
LE5300 s hu 4 cng HDMI, 1 cng USB vi cc tnh nng xem hnh nh, nghe nhc v
xem video.
LG trang b nhiu tnh nng h tr nh phn mm tinh chnh hnh nh Picture Wizard, h
thng cm bin thng minh, cng ngh kt ni AV khng dy v kh nng tit kim nng lng
cng tnh nng cho php ngi dng truy cp vo menu n gin c tch hp sn trn mn hnh
tinh chnh hnh nh.
LE5300 c gi bn 21.2 triu ng ti th trng Vit Nam.
_ Panasonic VT20: TV Plasma 3D, vi cng ngh mn hnh plasma b sung n LED chiu
sng, VT20 ci thin ng k mng mn hnh v kh nng hin th hnh nh so vi cc mu i
trc. Mn hnh TV 3D ca VT20 cho nhng hnh nh t phn gii FullHD (1920x1080p). Tc
qut hnh 600Hz v t l tng phn ng mc 5.000.000:1 gip mn hnh loi b c tnh
trng bng m. S dng tm nn Plasma NEO PDP mi nn mn hnh VT20 hin th nhng mng
mu en su sc hn. Ngoi nhng kt ni: HDMI 1.4, Internet, tng thch mng DLNA v chng
nhn THX, im b sung ng gi na VT20 l kh nng VieraCast IPTV v tnh nng tr
chuyn trc tuyn Skype. VT20 c gi bn khong 50 triu ng (~2.500 USD).
_ Samsung BD-C8900: u ghi Blu-ray 3D. u a Blu-ray cao cp nht Samsung va ra
mt th trng. Khng ch trnh din nhng ni dung HD cht lng cao khi chy a Blu-ray, BDC8900 cn c th gii m c vi nhng tn hiu 3D vi tc gii m tn hiu nhanh. u a ny
c trang b thm b thu tn hiu truyn hnh tch hp v c kh nng ghi li ni dung a thch vo
b nh trong dung ln 500GB tch hp. BD-C8900 c trang b c CI+. Cc kt ni c
tch hp bao gm: Wi-Fi tch hp, tnh nng Internet TV, kh nng pht hnh t USB cng nhiu
dch v gii tr trc tuyn khc. BD-8900 c gi bn khong 16 triu ng (~840 USD).
_ Samsung: Gii php nghe
to
do v sao cc nh
nn
mt
. Mc d khng
kh nng chuyn
HX900 vn l mu
nht. HX900 s
Engine 3 v trang
HX900 hot ng
u Blu-ray 3D
hnh s c ng
b ln lt thng qua mt b thu pht tn hiu hng ngoi ri (IR emitter) ti knh 3D mn trp.
Mn hnh tch hp cm bin nh sng thng minh c th t ng tt/bt khi c ngi xut hin nn
HX900 cng l mu TV 3D c lng in nng tiu th thp nht so vi hu ht cc mu mn hnh
3D khc. Kt ni Wi-Fi tch hp cho php ngi dng truy cp Internet v s dng ng dng
Internet Bravia Video mt cch d dng.
_ Philips 42PFL6805 TV
tit
kim
nng
lng, cn c gi vi ci tn
Econova l dng TV
hin
28
nay.
Philips
Ecovona s dng cng ngh chiu sng bng n nn LED. Vi thit k ca Philips chic TV ny
tiu th ch 40W kch c mn hnh 42 ich khi t ch ECO. C ngha l Ecovona tit kim
nng lng ti hn 60% so vi cc TV LCD truyn thng. Cc tnh nng tit kim nng lng khc
cng c thit lp, khi chuyn Ecovona sang ch Power ngha l TV chuyn v mc tiu th
nng lng bng 0 ch khng h tiu th nng lng nh cc dng TV khc ang c trn th
trng. Mt tnh nng thn thin vi mi trng na Ecovona l iu khin nng lng mt tri
ch khng s dng pin nh thng thng.
3.2.
Nu khng i trc th phi i nhanh hn i th, chnh l trit l kinh doanh m Yun
Jong-Yong rt tm c trong s nghip ca mnh. V cng chnh nh vy m ng khng nhng
gip Samsung thot him m cn a tp on i ht t thnh cng ny n thnh cng khc trong
nhng nm gn y. Trc s cnh tranh rt khc lit trn th trng, Yun Jong-Yong quyt tm
ra mc tiu h trn th trng c sn phm mi no th Samsung cng phi sn xut ra c th
v ng thi phi sn xut tht nhanh, tht nhiu nh c th. Yun Jong-Yong p dng hon ho
chin lc ht phn ngn m ng cn gi l thuyt sashimi theo tn mt mn gi c ni ting
ca Nht. Theo , khi l mt trong nhng nh sn xut u tin th Samsung s ht ht nhng
khch hng lm tin, chu chi, sn sng mua ngay mt sn phm mi hay mt mu m mi. Giai
on ht phn ngn ny c thi gian sng rt ngn nhng t sut li nhun thng mai li v
cng cao. C th gp 2, gp 3 hay hn th cho giai on sau khi phi cnh tranh vi nhiu i th
hn, ng thi i tng khch hng cng khng phi l khch sp nh trc.
C th Samsung khng phi l ngi ngh ra sn phm trc tin nhng Yun Jong-Yong
mun tp on ca ng phi l ngi nhanh chn tung ra th trng sn phm vi s lng ln.
ng cn ch ng xy dng mng li nhn vin chuyn khai thc thng tin v sn phm ca i
th, mt dng nh tnh bo cng nghip. Bn thn Yun Jong - Yong c ln trc tip i kho st
tm hiu m hnh qun tr, iu hnh ca General Electrics, tp on ln nht th gii ca M,
chuyn v in v in t gia dng. Khi bt chc hay hon thin xong mt sn phm mi,
Yun Jong-Yong cho sn xut i tr ngay lp tc vi s lng ln v trong thi gian tht nhanh. C
29
31
PH LC
1. Ph lc 1: Bo co ti chnh 2007(Won/Dollars/Euros)
Bo co ti chnh nm 2007
S LNG TNH THEO T
Doanh thu thun
Tng ti sn
Tng n
Tng vn c ng
* T
T
gi
gi
Won/USD
Won/USD
trung
vo
cui
bnh
ngy
WON
161,847.4
180,833.2
180,833.2
103,332.3
hng
DOLLARS
174.2
192.7
192.7
110.1
EUROS
127.2
205.7
130.9
74.8
(S lng tnh theo t)
nm:
929.20/1,
Won/Euro:
1,272.72/1
31/12/2007:
938.20/1,
Won/Euro:
1,381.26/1.
S liu ti chnh bao gm cc cng ty chi nhnh Samsung, kt thc nm ti chnh vo thng
32
3/2008 nh Samsung Life Insurance, Samsung Fire &Marine Insurance, Samsung Securities,
Samsung Investment Trust Management.
2.
Th phn
i th cnh tranh
M/S
Nm
Hynix
Toshiba
21.6%
28.1%
26.2%
LG Display
25.8%
Qu 1 2009
2008
2009
30.5%
LG Display
34.8%
February
Qu 1 2008
90.0%
LG Display
Qu 2 2008
19%
Sanyo
20%
Qu 2 2009
16.1%
Dell
14.6%
2008
34.9%
2007
19.2%
Qu 1 2009
ton cu m/s
34.3%
40.4%
9.5%
Seagate
Technology
16.4%
23%
HP
LG Electronics
CRT)
French door
refrigerator
(U.S. market
only)
in thoi
My nh k
thut s
Drillship
13.7
%
23.83
Qu 3 2009
Revenue
Share
18.79%
Whirlpool
21%
Nokia
37.8%
Qu 3 2009
9.1%
Canon
19.2%
2007
80%
Daewoo
20%
2000 - 2007
Shipbuilding &
Marine
33
2009 January
Engineering
34