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  • Subvert Is Ing Overview

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    Alan Fairnie
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    This document outlines the steps for a subvertising project critiquing junk food companies. Students will first watch and review the documentary "Supersize Me" and research the marketing tactics of a junk food brand. They will then plan and write a 500-750 word essay evaluating the creative process. Next, students will develop thumbnail sketches for an anti-junk food advertisement, select one to create using Photoshop, and annotate an existing subvert from adbusters.org. They may also conduct audience research and design merchandise to support their subvert.

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    Subvert is Ing Overview

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    This document outlines the steps for a subvertising project critiquing junk food companies. Students will first watch and review the documentary "Supersize Me" and research the marketing tactics of a junk food brand. They will then plan and write a 500-750 word essay evaluating the creative process. Next, students will develop thumbnail sketches for an anti-junk food advertisement, select one to create using Photoshop, and annotate an existing subvert from adbusters.org. They may also conduct audience research and design merchandise to support their subvert.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views1 page

    Subvert Is Ing Overview

    Uploaded by

    Alan Fairnie
    This document outlines the steps for a subvertising project critiquing junk food companies. Students will first watch and review the documentary "Supersize Me" and research the marketing tactics of a junk food brand. They will then plan and write a 500-750 word essay evaluating the creative process. Next, students will develop thumbnail sketches for an anti-junk food advertisement, select one to create using Photoshop, and annotate an existing subvert from adbusters.org. They may also conduct audience research and design merchandise to support their subvert.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    Research and
    Planning
    3. Evaluation and Essay
    1. Watch and write a review
    1. Write a 500-750 word of ‘Supersize Me’.
    essay/evaluation of the 2. Research into a junk food
    creative process in company – find out some
    producing your subvert. information they
    2. You could produce a mind DON’T tell you in their
    map to help plan your essay. advertisements.
    3. Visit adbusters.org, print a
    subvert and annotate.

    Subvertising
    Project

    2. Production

    1. Produce 2 thumbnail
    sketches for your subvert
    about junk food.
    2. Select 1 of your designs
    and produce this using
    Adobe Photoshop and a
    digital camera – this must
    inlcude subversion of
    imagery as well as text –
    slogan, brand name, logo
    Supersize your coursework etc.
    folder!
    1. You could do some audience research and ask, ‘should junk food ads for kids be banned, and
    why?’
    2. You could support your subvert with some merchandise – design a subvert t-shirt!
    KEY WORDS:
    Audience, Institution, Branding, Corporation, Brand Identity, Manipulate, Representation, Obesity,
    Misrepresentation, Environment.

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