called Herbal Essences. For the background they used her hair and added flowers over it which may connote to fire and she is expressing the sensational experience of using this product.
In Maslow’s theory of needs, this advert
includes ‘the explorer’ because the target audience is driven by a need for discovery. It is also an ‘Aspirer’ which is for materialistic, acquisitive people, who are driven by others’ perceptions of them rather than by their own Values. Also it is the mainstream because ‘A daily routine is fundamental to the way they live their Lives’ this shows that it is an importance for this product to be in their lives as it could appeal to them in many ways.
This print ad uses magic ingredients
because the suggestion that some almost miraculous discovery makes the product exceptionally effective this refers to the product having a delicacy which recreates The advertisement of the rich texturing the effect made by the advert. Another of her layered hair connotes to fire, advertising technique used is Simple passion and the desire to feel good. This Solutions because it avoids complexities, and attack many problems to one solutions is because she is in a slanted posture for example it shows tells you that it which shows that she is blown away by would make you feel better about yourself. this product, which is why the slogan is “Yes…Yes…Yes…YES!” this shows that she is enjoying the pleasures of the shampoo. Taslima Begum-10P
This advert of the product
herbal essences is set in a forest or the woods, this contrast with the natural uses of the product it may connote to natures beauty and the healthy shine the product creates.
This advert shows it is an
aspirer because it shows their core need in life is for status.
Fact and figures are used as
Statistics and objective factual information is used to prove the superiority of the product also wit and humor is Here the ‘Biker’ woman is exploring the smell used as Customers are of the product and testing the effects which attracted to products that could leave her hair luxuriously healthy and divert the audience by giving viewers a reason to laugh or clean with a hint of tingling sensational. to be entertained by clever use of visuals or language, this shows entertainment and attracts audiences.