listening to are from the R&B genre and mainly pop. Archetypes/Stereotypes Many R&B or hip hop The image of ‘Trey’ denotes artists are stereotyped as the stereotypical gangster looking quite gangster look due to the pose and the where as other’s more facial expression – it is a soulful. direct mode of address. Similarly the image of ‘Alicia Keys’ is also a direct mode of address however her picture is more invitational as she is laying in bed or on a rug. We can form different connotations from this as she is wearing a cocktail dress so it could be suggested she’s at a party or it has just ended. Representation Here Females within this genre are portrayed as being flawless and naturally beautiful. The image of Keri Hilson demonstrates the chocolate box image as she is smiling but not too much therefore it is quite friendly also it is a direct mode of address as is the image of Leona Lewis. She represents more natural beauty as she has her big wavy hair laid across half her face yet she has rather sultry makeup on since the audience would be captivated by her eyes. This could be seen as being more invitational. Associates with… These images represent female dominance (girl power). Beyonce is a great female figure within the R&B industry and has released many songs denoting her independence such as irreplaceable and listen. Destiny's child became a huge success however the three chose to go solo later in their career, again this shows female independence. Like these two girl bands there’s also the pussycat dolls who are said to be dominating young girls today, here is a link to their song I don’t need a man which suggests that women are fine on their own and do not need a male figure in their lives. Mediation Ne-Yo’s album cover show positive mediation. The selection of font, is his name in bold and the album title in an almost calligraphic font. Also “Year of the Gentleman” gives positive connotations as to how Ne-Yo acts, which we’d assume would be like a gentleman. The main focus in this image is Ne-Yo himself as the rest of the background is blurred out and is therefore not in the same depth of field. Our eyes are drawn to him first then the background The organisation of this album cover shows Ne- Yo perhaps entering a well looked after room this could show his wealth, also his costume is a suit which can also denote wealth.