Proposed Workshop for CXOs of a company

Content Pedagogy Time

 Introductions Dialogue 30 mins

 Social Business Strategy for a Discussion

company

 Identifying objectives Case Studies 30 mins

 How companies achieve their Discussion

Social Business objectives

 Target Audience Worksheet based discussion 1.5 hrs

 Understanding and Examples

Empowering Evangelists

 Internal readiness Presentation 30 mins

 Organizational structure Discussion

 Organizational processes

 People Presentation 45 min

 Training Case Studies

Discussions
 Communication

 Policy and guidelines

 Crisis Management

 Disclosure & ethics Examples 30 min

o Building trust in the

community

o Policy and guidelines

 Community policy

o For community
members

o Helpful in crisis
management

 Setting up response processes Examples 1 hr

o When to respond Case Studies

o Whom to respond Discussions

o What to respond

o What NOT to respond

 Engagement Strategy
 Content type

 Month 1: Theme

 Month 2:Theme
 Month 3:Theme

 Case Studies: 30 mins