I.

Dc dim cua cac mon com chay

1,n chay
n chay duoc hiu la n va ung nhung thu co ngun gc thuc vt, khng n thit ca hay thu co
ngun gc tu dng vt vi lin quan dn sat sinh, git m .
n chay duoc bit dn tu Pht giao va nhiu dao khac .Dc trung n chay cua cac nn vn hoa
,cac dao khac nhau thi co nhung dim khac nhau .Ngay nay n chay rt ph bin khng chi bo
hep o cac dao giao ma la tt ca cac di tuong trong x hi.
n chay thuong duoc chia lam 4 kiu :
n chay tuyt di: Khng n thit, gia cm, ca, sua va cac san phm tu sua, trung.
n chay co dung sua.
n chay co trung.
n chay co sua va trung.
Ngoai ra, co mt dang n chay kha ph bin hin nay la "n chay ban phn", chi king cac loai
thit do nhu thit bo, cuu... Cng co nhung nguoi chi n trai cy va thinh thoang n rau; hoc chi
n ca, trai, so, tm, cua....
2,Dc dim
Cac mon n chay thuong co ngun gc tu thuc vt nn rt nhiu cac cht xo ,vitamin A,B,C va
cac khoang cht co loi cho suc khoe.
Cac mon n chay co it cholesterol, it cht beo ,cht dam nhiu cht bt duong hp thu chm nn
ngn ngua va giam thiu ti da cac bnh v tim mach ,beo phi ,dt quy...
Cac mon n chay rt da dang va phu hop voi nhiu tp khach hang co nhu cu khac nhau .
Cac mon n chay duoc ch bin tu cac nguyn liu rt sn, khng mt nhiu cng tim kim va
khai thac .
Ch bin cac mon n chay khng phuc tap so voi cac mon n mn ,thm chi mt s rau ,qua, cu
co th n sng .
Cac mon n chay co nhiu huong vi da dang, thom ,ngon
Cac mon n chay con la dc trung cua nhung nn vn hoa, khu vuc, vung, min, tn giao..
II.1 Xac dinh tp khach hang trong dim cua Nha hang com chay NT
Thi truong muc tiu : dia ban Ha Ni
Tp khach hang :
1.Nguoi nha chua
2.Nhung nguoi cn ch d giam cn ( dc bit la gioi tre)
3.Khach nuoc ngoai (bao gm nhung nguoi nuoc ngoai sng va lam vic tai Vit Nam va cac
khach du lich)
4.Nhung nguoi co thu nhp kha
Tp khach hang trong dim:
Nha hang NT cua chi Huong la nha hang com chay co uy tin va cht luong hang du .Hin tai co
quy m nho , tp khach hang ma nha hang dang huong toi hin tai la nhung nguoi phai co thu
nhp trung binh kha, vi th da phn la nhung nguoi thuc tng lop trung luu . La dim dn rt
hp dn cua nhung khach nuoc ngoai ,gioi doanh nhn.