BN TUYN B D N

1.Mc ch ca d n:

To ra mu qung co cht lng, nhm mc ch gip cho TH-True milk qung b c thng hiu v nng cao doanh s bn hng. 2.M t chi tit d n v sn phm cn qung co D n : Thit lp d n qung co cho sn phm sa TH-True milk. D n tin hnh nghin cu th trng, nghin cu khch hng v sn phm cn qung co cng nh nghin cu thi ngi tiu dng i vi qung co trc . Sau , cng nhm d n tin hnh thit k ra mu qung co ph hp vi yu cu ca TH True Milk. ng thi, tin hnh quay mu qung co, chnh sa theo yu cu khch hng. Mc ch sau cng l to ra mt mu qung co theo yu cu v thu ht ngi tiu dng s dng sn phm sa TH True Milk Sn phm: Sa ti tit trng nguyn cht TH true MILK (180ml). Hon ton khng s dng hng liu. c lm t 100% sa b ti cho bn tn hng trn vn tinh ty thin nhin trong tng git sa. Hy cm nhn s khc bit vi nhng git sa ti nguyn cht n t trang tri b sa ng cp quc t. 3.Cc yu cu phi hon thnh: - TH-true milk : - Tm v lm vic vi nh qung co - Cung cp y thng tin v sn phm v mu m cng nh cht lng - a ra yu cu ca mnh v mu qung co - Thng lng v k hp ng ,t cc trc mt phn chi ph theo nh hp ng quy nh - Khi hon thnh mu qung co thi n nghim thu v cho kin phn hi - Chp nhn mu qung co th tr ht phn cn li ca chi ph - Cng ty qung co: - Lm vic v nhn thng tin t khch hng - Trnh by cc mu qung co cho khch hng tham kho v la chn - Chp nhn yu cu ca khch hng v tin hnh k kt hp ng

- Tin hnh thu thp cc thng tin cn thit lm mu qung co nh : + )Thng tin th trng +) Thng tin i th cnh tranh ca khch hng +) M t ngi tiu dng sn phm - Lp ni dung mu qung co - Tin hnh to mu qung co - a cho khch hng nghim thu v tip nhn kin phn hi - Sa cha v hon thin mu qung co theo kin ca khch hng 4.nh hng ca cc bn c lin quan TH-true milk: - Quyt nh n hnh thc mu qung co - nh hng n s cht lng ca d n thng qua vic u t - Gim st vic thc hin d n ng thi hn - Nghim thu v a ra kin phn hi hon thin d n Cng ty qung co : - To ni dung cho mu qung co - nh hng n cht lng qua vic thc hin d n - a ra chi ph v thi gian thc hin d n - Sa cha v hon thin mu qung co theo kin khch hng 5. Cc gi nh v rng buc Mu qung co to n tng mnh v nhn hiu, sn phm vo tm l ngi tiu dng Chi ph thit k mu qung co khng vt qu 100 triu Thi gian t khi nghin cu n khi thc hin, bn giao khng qu 3 thng 6.Thng tin ca gim c d n H tn :Nguyn S Bc Chc danh :Trng phng ban thit k qung co mc ny khng c Email : ST:

7.Thi gian

 D n : Bt u :1/10/2012 ; kt thc : 2/12/2012 Thi gian thc hin : 9 tun