Digital Marketing Audit

Digital Marketing Audit

cn cho ai?
BODs

CEOs

CFOs

Digital Marketing Audit

gip c g?
1. nh r ngun lc digital marketing ca
doanh nghip
2. Bit c doanh nghip ang ng u
trn bn Digital
3. Nhn ra c hng ti u ho ngun lc
4. Tng ROI

CMOs

Marketing Managers
Digital Marketing Managers
Agencies

Consultants

CC PHM VI CA DIGITAL MARKETING AUDIT

01 Strategy Audit

02 Phn tch SWOT

03 Competitor Audit

1. Hin trng doanh nghip

2. Digital Marketing c nh hng
nh th no
3. Mc tiu kinh doanh
4. Mc tiu Marketing
5. Cc milestones cn t c
6. Vai tr ca Marketing i vi
cc milestones

1. Phn tch bn trong

2. Phn tch bn ngoi
3. im mnh/yu:
Chin lc MKT tng th
Ngun lc hin ti
Nng lc cnh tranh
Nng lc i ng
Tnh chnh xc ca ti liu,
nghin cu, bo co
4. C hi/thch thc:
Nghin cu th trng
Xu hng
Cng ngh

1. i th /ang/s lm
2. im mnh
3. im yu
4. Bi hc/Case study
5. Cc bo co nh gi
6. Cc survey, research c lp

04 Architecture Audit
1. Phn cng
2. Phn mm
3. Apps

07 Social Media Audit

1. Qun tr cc ti khon mng x hi
2. Thng k tng tc
3. T l gn kt
4. nh gi ngi dng
5. nh gi Authentic Influencer
6. Hashtag
7. CTR
8. Chn Platform
9. Social Media Policy
10. Social Listening
11. Kch bn qun tr khng hong
12. Thc tin v xu hng

10 Mobile & Apps Audit

1. Responsive Design
2. Mobile Apps
3. Mobile Traffic
4. Cross Devices Optimization

05 SEO Audit
1. On Page Audit
T kho
ng dn
Cc li
Cc link cht
M ngun v tc ti trang
2. Off Page Audit
Backlinks
Links khng ph hp
Cc thut ton Google

08 Content Audit
1. Chin lc Content
2. nh gi i tng mc tiu
3. Ti sn ni dung hin c
4. Content Optimization

11 CRO Audit
1. Website
2. Content
3. Call to Action
4. User Insight

1. Hnh nh/Nhn din thng hiu

2. Ti sn sng to (hnh nh,
ni dung, ng dng)
3. Tri nghim ngi dng
4. Rich Media

09 Paid Ads & SEM Audit

1. Keywords/PPC Campaigns
2. CTR
3. Ads Design Guideline
4. Cng c Monitoring
5. Ads Platforms
6. Remarketing Strategy

12 HR Audit
1. Nhn s Marketing Chin lc
2. Nhn s cng ngh
3. Nhn s Social Media
4. Nhn s Ni dung
5. Chnh sch tuyn ngi ti
6. B k nng

13 Supplier Audit
1. Danh sch nh cung cp
2. Lch s lm vic
3. Hp ng k
4. nh gi kt qu
5. nh gi nng lc
6. Tnh sn sng
7. Chnh sch h tr

14 o lng v ROI
1. Ch s thc hin
2. Mc thnh cng
3. Nhn din thng hiu
4. Gn kt

06 Creative & Design Audit

5. Tng tc
6. Doanh s bn hng
7. i chiu mc tiu ban u

Cm n

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