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Questionnaire Sample: A Study of Brand Awareness and Brand Perception of Malabar Cement LTD, Walayar
Questionnaire Sample: A Study of Brand Awareness and Brand Perception of Malabar Cement LTD, Walayar
MIDHUN GOVIND
SMS,PALAKKAD
PART-A
1. Name:-
PART-B
Q1. Which brand of cement you have purchased?
a) MALABAR CEMENT
b) ACC
c) LARARGE
d) UTCL
e) OTHERS
c) Exclusive dealer
Q4. Does Influencer play a vital Role For purchase of any brand of cement?
a) Yes
b) No
Q5. While purchasing cement & building materials whom Do you consult?
a) Mason
b) ACC
c) UTCL
d) OTHERS
b) Affordable Price
Q8. Which cement company provides good logistic support from the following?
a) MALABAR CEMENT
b) ACC
c) JAYPEE
d) AMBUJA
e) UTCL
f) LAFARGE
Q9. Which cement company is known for its brand name in market?
a) MALABAR CEMENT
b) ACC
c) JAYPEE
d) AMBUJA
e) UTCL
f) OTHERS
b) No
Q11. If yes then which brand you prefer the most? Choose one of the following.
a) MALABAR CEMENT
b) ACC
c) JAYPEE
d) AMBUJA
e) UTCL
f) OTHERS
b) Shop painting
c) Hoarding
d) Wall printing
b) No
Q15. Is there any relationship between the colour of the cement with its Price
and its quality in your opinion?
a) Yes
b) No
Q16. Do branding / promotion activities improve the visibility and enhance the
sale of a cement brand?
a) Yes
b) No
Q 18. Have you attended any meeting with any cement company?
a) Yes
b) No
Q20. Which brand of cement that you are able to purchase on credit basis?
Choose one of them.
a) MALABAR CEMENT
b) ACC
c) JAYPEE
d) AMBUJA
e) UTCL
a) OTHERS
If others please
specify________________________________________________________
Q20. How did you rate the following, where you decide to purchase malabar cement?
Pricing
Maintenance
Brand Image
Performance
Publicity
Quality
Availability
Comfortable
Strength
Q21. How do you feel the style and strength of malabar cement product?
c) Advertisement d) Discounts/Offers