Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

In general, there are 3 factors that combine to reshape the foundations of modern economy.
First of all, the digital revolution increases the reach, flexibility and agility of companies, large
and small, as multinational microenterprises. Second, international competition attracts a
million new workers and consumers who earn a living in a downward career, and emerging
countries become innovators and acquire skills. Finally, culture changes the nature of socio-
economic interactions by transforming people's aspirations and preferences, such as the
expectation of instant gratification offered by one-click services.
On the other hand, traditional policies are obsolete in the face of the integration of products
and services in the market.
The increasing value of border markets, given the integration of the product service, is more
valuable. Companies can move from one business model to another to the ease of use of the
new data protection regime - they are under close scrutiny by companies that have more
options than ever: digitization gives companies agility. Terms of location, outsourcing and use
of global value chains to their maximum advantage.
The single market should not be seen in isolation.
Another factor such as 3D printing, also known as "additive manufacturing", could lead to the
relocation or nearshoring of the industry, since it increases the speed of production while
reducing costs and satisfying consumer demand with greater speed and greater influence on
production. Both can make production at or near headquarters cheaper than
production abroad. It requires decisive political actions that encourage the adoption of
technology by all the corporate actors that compete internationally. However, it
is likely that the relocation of some high-end production processes is related to the
construction of a stronger link between products and services.
Developing innovations that are not easy to replicate Adding sophisticated business services to
advanced manufactured products leads to innovations that are not easily replicated by the
competition and, therefore, provide a significant competitive advantage. In comparison, it
would be difficult to maintain that competitive advantage with a standard product
manufactured empty of an additional service component.

2. Write a summary of ten lines from the text.

In summary, Europe has everything going for it in this new, hyperconnected, interoperable
economy: traditional strength in manufacturing must now urgently be complemented by
world-class services.
As the European Commission ponders the future of the single market, a more
holistic and all-encompassing view must guide the upcoming strategy. Building on the global
reputation that European goods are superior in quality, there is a unique opportunity to
provide additional value – and gain international competitive advantage –
by accelerating the integration of technology, services and design.
It is the only way that Europe can succeed and excel in the ‘race to the top’ that leading
competitors are pursuing in a quest for sustainable prosperity and high quality jobs.
3. Choose a paragraph and translate it with your own words.

English:

I am choosing the paragraph called, From Tangible to Intangible Investment.

The traditional economy, marked by incremental innovation, is reflected in investment

patterns. Today, it is invested in modern knowledge such as design, software, data,
organizational capital, which are specific skills for brand development and marketing. They are
intangible investments, which serve to encourage other types of investments.
The goal is to reinvent continuously to follow the technological frontier, the preferences of
users and the evolution of global value chains. At present, influential companies interact
withconstant innovation and specific investment in capital. Managers understand the
importance of knowledge-based capital.

Spanish:

Seleccioné el párrafo llamado, Desde la inversión tangible hacia la inversión intangible.

La economía tradicional, marcada por la innovación ascendente, se ve reflejada en los patrones

de inversión. Hoy en día, se invierte en conocimiento moderno, como es el diseño, software,
datos, capital organizacional, que son habilidades puntuales para desarrollo de marca y
marketing. Son ellas, inversiones intangibles, que sirven para alentar (promover) otros tipos de
inversiones.
El objetivo es reinventar continuamente para seguir la frontera tecnológica, las preferencias de
los usuarios y la evolución de las cadenas de valor mundiales. En la actualidad, las empresas
influyentes interactúan con la innovación constante y la inversión específica en capital. Los
gerentes entienden la importancia del capital basado en el conocimiento.

4. Choose ten words from the text and organize them alphabetically. Look for the meaning of
each word.

Apprenticeship Aprendizaje
Behavioral Comportamiento
Brandin Marca
Disrupt Interrumpir
Forefront Primer plano
Hardly Apenas
Innovations Innovaciones
Manufacturing Fabricación
Tangibles Tangibles
Thermostat Termostato
5. Match the term with the corresponding meaning.

A Client Things created by projects

B Solution A series of tasks to be done in a

specified sequence.

C Engagement A customer.

D Project Products and services that solve a

client’s problem.

E Deliverable An agreement between client-service

provider