The document describes an approach to diagnosing the marketing complex of an industrial enterprise. It involves analyzing the real state and properties of the enterprise to estimate its current economic position under conditions of incomplete information. This allows identification of any problems and potential directions for addressing them. The accuracy of this diagnostic approach depends on how well the planning processes of the enterprise are functioning.
The document describes an approach to diagnosing the marketing complex of an industrial enterprise. It involves analyzing the real state and properties of the enterprise to estimate its current economic position under conditions of incomplete information. This allows identification of any problems and potential directions for addressing them. The accuracy of this diagnostic approach depends on how well the planning processes of the enterprise are functioning.
The document describes an approach to diagnosing the marketing complex of an industrial enterprise. It involves analyzing the real state and properties of the enterprise to estimate its current economic position under conditions of incomplete information. This allows identification of any problems and potential directions for addressing them. The accuracy of this diagnostic approach depends on how well the planning processes of the enterprise are functioning.
APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL
ENTERPRISE
In her article Tatiana Maksimova, Elena ShapranVolodymyr Dal East-Ukrainian
National University, Lugansk, Ukraine, describes: The marketing complex is the authentication of the real state and properties of analysable object. It’s basic content is an estimation of the state of economic subjects in the conditions of incomplete information with the purpose of exposure of problems and perspective directions of their decision. Actually of this question is confirmed also by the fact that the determination of current status of subject of economic activity depends on working of plan package. There are a few scientific works of domestics scientists, devoted to this problem.