Questions for Digital Marketing - Key

1. What will SEO help in? (Choose all that is correct)

a. Improved Conversion Rate
b. Greater brand awareness
c. Increase visits to your website
d. Lead generation
Answer: a, b and c
2. Which of the following is/are Google Ranking factor/s (Google
Benchmarks)? (Choose all that is correct)
a. No of referring domains
b. Domain Link Authority
c. Quality Score
d. Use of HTTPS
Answer: a, b, d
3. Which of the following is/are SE/s? (Choose all that is correct)
a. Google AdWords
b. Yandex
c. Google My Business
d. None of the above
Answer: b
4. SERP stands for Search Engine Review Page
a. True
b. False
Answer: False
5. Which of the following is/are Off Page Optimization techniques? (Choose all
that is correct)
a. Title tag optimization
b. Social Bookmarking
c. Paid reviews
d. H1 tag optimization
Answer: b, c
6. SEO is the act of optimizing the site’s content
a. True
b. False
Answer: True
7. Which of the following is/are not to be done/used while designing a
website? (Choose all that is incorrect)
a. Blogs with optimized key words
b. Submit to Google Search Console
c. Flash Animations
d. None of the above
Answer: c
8. Google Search Console was previously called __________
a. Google Webmaster Kit
b. Google Webmaster Gear
c. Google Webmaster Apparatus
d. Google Webmaster Tool
Answer: d
9. Search phrases which people use is called
a. Basic Words
b. Main Words
c. Key Words
d. None of the above
Answer: c
10.A key phrase having more than 3 to 4 words is called ‘Lengthy Keyword’
a. True
b. False
Answer: False
11.Paid is __, while Display is ___.
a. Demand, Supply
b. Sales, Marketing
c. Pull, Push
d. None of the above
Answer: c
12.Link popularity is based on the quantity of quality backlinks to your pages
a. True
b. False
Answer: True
13.SMM has aided brands to move from _______ to _____
a. Aggressive, Calm
b. Broadcast, Engage
c. Bad, Good
d. Forceful, Cool
Answer: b
14.Which of the following cannot be achieved using FB Ads? (Choose all that
is correct)
a. Clicks to Website
b. Event Management
c. Website Conversion
d. None of the above
Answer: b
15.PC-based usage of Social Media is lesser than Mobile and Tablet based
usage
a. True
b. False
Answer: True
16.A lead is a ________who wants you to lead from where they are right now to
where they have to go in the fastest and safest way
a. Customer
b. Shopper
c. Buyer
d. Prospect
Answer: d
17.FB is a Demand ___________ platform
a. Fulfilment
b. Generation
c. Execution
d. None of the above
Answer: b
18.Lead Gen form in FB does not aid you in capturing leads without a website
a. True
b. False
Answer: False
19.The transition that you should attempt to make is from a ‘Painful Situation’
to ‘Amazing _____’
a. Transformation
b. Change
c. Makeover
d. Renovation
Answer: a
20.The benefit/s of WhatsApp is/are (Choose all that is correct)
a. No Intrusion
b. Better closures
c. 100% open rate
d. Better interaction
Answer: c, d
21.Better contrast gives higher CPL
a. True
b. False
Answer: False
22.In 3WBB, BB stands for _________
a. Business Behaviour
b. Buying Behaviour
c. Believing Behaviour
d. None of the above
Answer: b
23.Which of the following is/are website/s where you can customize your
design/s? (Choose all that is correct)
a. Unsplash
b. Pixabay
c. Canva
d. Freepik
Answer: c
24.Tell the solution first and then diagnose problem: That builds ____
a. Expertise
b. Influence
c. Ability
d. Authority
Answer: d
25.While trying to build relationship with your potential client, giving _____ is a
good strategy
a. Ideas
b. Proofs
c. Plans
d. Concepts
Answer: b
26.When the results show up in a SERP, SEM should have lower CTR than SEO
a. True
b. False
Answer: False
27.Search Network gives ________ conversion
a. Better
b. Lower
c. Higher
d. None of the above
Answer: c
28.________ defines the mechanism that helps in achieving the final goal
a. Cost Per Impression
b. Cost Per Click
c. Conversion Tracking
d. Click Through Rate
Answer: c
29.CPE is defined as Total Amount Spent/__________
a. Total Measured Conversions
b. Total Measured Engagements
c. Total Measured Efforts
d. None of the above
Answer: b
30.Google AdWords and Google Analytics cannot be linked
a. True
b. False
Answer: False
31.You own a music store and you are creating an ad group for musical
instrument rentals. What would be the most appropriate landing page for
your ad?
a. Your homepage, with links to instrument sales, rentals, and music
lessons
b. A page with information on music lessons and a contact form
c. A page with information on instrument rentals and a contact form
d. A page with a wide selection of instruments for sale
Answer: c
32.Your client wants to increase the number of people visiting his website.
When analyzing the data for Search campaign, which metric/s do you most
want to improve? (Choose all that is correct)
a. Converted clicks
b. Impressions
c. Conversion rate
d. Clickthrough rate (CTR)
Answer: d
33.When reviewing the Search terms report for one of your client’s
campaigns, you notice several terms that aren’t relevant to what they’re
advertising. How can you use this information when refining the
campaign’s keywords? (Choose all that is correct)
a. Add the terms as exact match keywords
b. Add the terms as phrase match keywords
c. Add the terms as negative keywords
d. Add the terms as keywords
Answer: c
34.Which metrics help show you how many people found your ad compelling
enough to actually click on it and visit your website? (Choose all that is
correct)
a. Search terms
b. Clickthrough rate (CTR)
c. Clicks
d. Impressions
Answer: b, c
35.Which statistic indicates how often a click has led to a conversion?
a. Conversion rate
b. Cost-per-conversion
c. Clickthrough rate (CTR)
d. Converted clicks
Answer: a