Key Success Factors

1. Effigy of the brand.

2. Good quality source of grapes.
3. Innovative production process.

Value Chain Analysis

Research and Development

1. Usage of advanced technologies to produce fine wine.
2. Research and rehash new wine.
3. Assurance of quality grapes
4. Reparation of flagship winery.
5. Replantation of vineyards.

Procurement
1. Performing with NASA.
2. Set up vineyard in various region.
3. Joint venture and long term contracts.

Operation
1. Modern technologies to ensure best quality fermentation and aging process.
2. Oak barrel to age the wine.
3. Embed state of gravity flow system for crushing.
4. Climate controlled underground cell.
5. Keeping brand variation in bottling and packaging.
Marketing
1. Seminars, cultural events.
2. Tours and wine testing.
3. Indoctrinate customers more about wine.
4. Sales people to promote the company brand.

Distribution
1. Independent wine distributors(100) network.
2. Salespeople (around200) in independent retailer and distributor’s outlet.
3. Commissions for distributors for promoting.

Value Net

Suppliers
1. Local grape farmer.
2. Grape yard of its own.

Competitors
Competitors are Brown Forman, Kendall Jackson, The Wine Group, Diagco etc

Helping Hand
Helping hand for Robert Mondavi’s Wine Company are art exhibitors, concert, and cultural
events.

Consumers
Supermarkets, clubs, liquor stores, mass merchandiser, mass merchandiser, end users are
consumers.