ABSTRACT

B2B sales and Marketing is rapidly

transforming.

xiQ have developed an integrated AI-powered

B2B sales and marketing platform that enables
personalization at scale.

xiQ OFFERS
DISC Personality Analysis, on the fly for
PERSONALIZING B2B SALES AND over 500m Decision Makers and Influencers
ACCOUNT-BASED MARKETING
Personality-Based Marketing
KEY VALUE PROPOSITIONS Personalization in Strategic Sales
www.xiqinc.com

USMAN SHEIKH
Founder and CEO xiQ Inc.
1300 Island Drive, Suite 105
Redwood City, CA 94065
usheikh@xiqinc.com
+16503913830
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TABLE OF CONTENTS

2 xiQ – AI FOR B2B SALES AND ACCOUNT-BASED MARKETING

3 PERSONALITY-BASED MARKETING

4 CURATION VS. CREATION

5 PERSONA MAPPING, INTENT DATA AND LEAD SCORING

5 PERSONALIZING SALES AT SCALE

6 IN-DEPTH COMPANY RESEARCH

7 THE RESULTS SPEAK FOR THEMSELVES

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XIQ – AI FOR B2B SALES AND ACCOUNT-BASED MARKETING

xiQ is an integrated, AI-based, sales and marketing platform designed for B2B Sales and
Account-Based Marketing teams. xiQ combines AI with data and behavioral science to enable
data-driven analysis and personalization at scale.

xiQ is the only platform that

Enables personality-based marketing, client engagement and demand generation, and

Equips sales teams with real-time insights, including AI-generated personality analysis, about
their prospects and clients to gain an upper-hand in sales and negotiations.

© 2018 | more on www.xiqonline.com October 30, 2018

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PERSONALITY-BASED MARKETING

xiQ is a pioneer in the emerging field of PERSONALITY-BASED MARKETING.

Marketers can “hyper-personalize” demand generation to address the specific needs of their audience
and generate 5x more qualified leads compared to traditional marketing campaigns.

xiQ analyzes lead scores and other campaign statistics to extract intent data and combine with
personality insights to provide marketers with a unique perspective about their prospect.

PERSON’S INTENT DATA

PERSON INSIGHTS
CAMPAIGNS

© 2018 | more on www.xiqonline.com October 30, 2018

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CURATION VS. CREATION

TARGETED CONTENT FOR

TARGETED AUDIENCES
IGNITES CUSTOMER
ENGAGEMENT LIKE NEVER
EXPERIENCED BEFORE.

Creating stand-out content that is relevant, engaging, and useful takes an incredible amount of time,
expertise and money. Until now, companies have been unable to leverage reputable, third-party
content in marketing as it has been cost-prohibitive and humanly not possible to analyze and find
relevant content that supports your value proposition. AI and data science have changed that and are
heralding a new era in demand generation and personalization.

Campaign Design: xiQ’s AI-powered Curation Workbench allows marketers to curate content from
millions of sources, combine with company collateral and launch highly engaging campaigns – IN
MINUTES!

Campaign Management: xiQ provides list management and segmentation campaign scheduling You
can target your campaigns towards your mailing lists for 1: many or personalize for 1:1 Account-Based
Marketing.

© 2018 | more on www.xiqonline.com October 30, 2018

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PERSONA MAPPING, INTENT DATA AND LEAD SCORING

xiQ Takes Marketing Analytics to The Next Level

xiQ’s dashboards record campaign metrics and score contacts based on their engagement with the
campaign.

Sort the contacts based on their lead

scores.

View more details on a prospect i.e. what

have they been reading.

Lead scoring helps marketers qualify the

leads.

xiQ uses AI to analyze the audience and

provides intent data i.e. key words,
concepts and entities appearing in the
contacts reading list.

Insights about the contacts are

extremely valuable to Sellers who
use them to shape their
conversations, sales pitches and
campaigns.

© 2018 | more on www.xiqonline.com October 30, 2018

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PERSONALIZING SALES AT SCALE

Personality Insights

xiQ uses proprietary AI technology to develop personality insights based on an individual's

digital persona. All personality analysis’ are based on the DISC methodology and are generated
entirely from publicly available data.

xiQ’s AI generates DISC personality analysis based on data found in the public domain NOT
based on a DISC analysis conducted by an individual.

xiQ’s DISC analysis is entirely a machine-based operation. No data or profiles are purchased
from any third-party sources.

xiQ provides instant access to individualized personality insights for more than 500 million
decision makers and influencers – in real-time and on-the-fly.

Personality profile PDFs can be generated and shared with colleagues.

© 2018 | more on www.xiqonline.com October 30, 2018

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IN-DEPTH COMPANY RESEARCH

Market Research is a Time Vortex

xiQ keeps you from getting sucked in by delivering the

information you need most. Right when you most need it.

xiQ combines the best of LinkedIn, Twitter, Flipboard,

Hootsuite, Google Alerts, Personality Profiling, Search
Engines and applies AI to filter data and information from
millions of sources into relevant, beautifully packaged and
highly shareable content.

Generate business summary PDFs and share with the

Account-based sales and marketing team

© 2018 | more on www.xiqonline.com October 30, 2018

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THE RESULTS SPEAK FOR THEMSELVES

Market Research is a Time Vortex

Unlike newsletters that promote your achievements and are

perceived as sales collateral, Digest-based campaigns, generated
through xiQ, drive exponentially greater engagement because they
are a source of curated information that the audience actually
values.

xiQ’s Workbench lets you curate and publish your own branded
digest, personalized for each customer in 15 mins a day.

It’s never been easier, cheaper, and faster to discover and leverage
content for your marketing advantage.

© 2018 | more on www.xiqonline.com October 30, 2018