SWOT ANALYSIS

Processed Food Products

Strengths

Processed or preserved food is available for much longer time periods making easier for customer to keep
and store without having to make more frequent purchases.

Food safety is ensured. Food processing methods that remove water, such as drying and smoking, and
other ways reduce or limit the possibility of food spoilage.

It offers convenience for consumers in terms of preparation and cooking food.

Food is essential for everyone and is considered an established part of the household budget. Customers will
save more money since prices of the food products are affordable.

Filipinos trust their local product. Knowing that the business is a project of barangay, residents will
definitely support it as well.

Weaknesses

There is low availability of adequate facilities.

More and more people nowadays are being health conscious, making it a drawback for processed food
products because while in the process, there are some effects on the food’s nutritional contents. Also the
food additives cause various health problems.

Most of Filipinos loved cooking dishes for their families. Skills of food preparation may be lost in a
family where there is heavy dependence on processed foods.

Opportunities

More kiosks will be added for expansion.

It has greater chance to get known. Target market is not limited to the vicinity of the barangay but also in
other areas of Manila.

It will be offered in other parts of the country since the products are well preserved and retailers are very
much welcome.

Threats

The business has a diverse competitor around, labeled and unlabeled, local and imported.

Competitive products are released in the market every now and then, and it keeps improving its quality
but offers a lower price.
Printing Shop

Strengths

The business has already guaranteed customers like in schools, universities, shops and other nearby
establishments.

Employees are well trained, dedicated and compliant.

Customized or personalized items will be handled with diligence in accordance to customers’ needs.

With the business’ aim to help the barangay, it offers a considerate and friendly customer service with
much affordable and negotiable price to give.

Weaknesses

The printing shop has limited flexibility in pricing

There is not enough adequate facilities and equipment.

Competitors are numerous.

Products to be offered by the business are already present in the market.

Opportunities

There will be acquisition of additional rounds of capital.

Development of wholesale distribution relationships will be strengthen.

More appealing, competitive and modern designs will be offered as technology keeps moving forward.

There will be increase in number of potential clients.

Broader scope of service will improve.

Threats

Increases in price inputs can cause upward pricing.

Changes in government regulations can impact the business.

Price war against competitors can lessen loyal customer.