Professional Documents
Culture Documents
-a non fiction writing written with intention of informing the reader about a specific topic.
*Headings
-allow the reader to identify specific topics and also divide the text into sections
*Illustration
-helps the reader to understand the information in a visual way
*Caption
-use to explain the illustration
*Formats
- documentary, news article, interviews, advertisement, images
*Sources
- books, magazines, news paper, article
ADVANTAGES
*Availability
- printed materials are already available on a variety of topics and in many different formats
*Flexibility
they are the adjustable to many purposes and maybe used in in any lighted environment
*Portability
-they are easily transported to another place with out the aid of machine or electricity
PURPOSES
To bring in a better communication and understanding between the general public and government
To help the people know what is happening in the country about the economy, social and political
situation
LIMITATION
TEXT has limitations
-The most obvious drawback of text as knowledge building and communication tool is that it lacks the
inherent expressiveness of speech.
-A transcript may accurately may record the spoken words, but the strategic and emotive qualities and
impact of speech are diminished in the page
VALUE
*New information
-informational text contributes to readers understandings of a wide range of topics
*Varying formats
-reading informational text provides students exposure to content presented. This exposure presents
text variety and offers.
Example: graphs, chart, primary sources, brochures, manuals and other documents
*Analytical thinking
-reading information in presentations other than narrative requires that readers practice different skills
of interpretation and analysis.
*Motivation
- kids want to know the how and why behind things. That’s why informational text is necessary as it
feeds kids one by one information to what is happening around them
*Visual Text
-Is text that we view
-The images work together to create a meaningful patterns, symbols, ideas and messages for the
reader
-The words and images work together to create meaning. examples: film, video games, picture books
*People Media
-Refers to persons that are involved in the use, analysis, evaluation and production of media and
information.
-People as Media and People in Media
PEOPLE AS MEDIA
-They are the MEDIA itself
-The person serves as the medium for another person to learn or acquire new knowledge
1. Opinion Leaders
-Highly exposed to and actively using media
-Source of variable interpretations of message for lower end media users
-They interpret the media content based on their views and biases, and these interpretations are then
passed on their opinion followers, who are assumed to have less frequent exposure or contact with media.
-You become as effective opinion leader when you are able to influence your followers to produce
educated opinion and make informed choices.
2. Citizen Journalism
-Also known as “public”, “participatory”, or “street” journalism.
-People w/out professional training can use the tools of modern technology and internet to create,
augment or fact-check media on their own or in collaboration with others.
3. Social Journalism
-Social journalists are essentially professional journalist or “paid and unpaid contributors and readers”
-Open publishing where readers intentionally or unwillingly contribute content just by sharing through
their online social accounts.
4. Crowdsourcing
-Also called as “collective mobilization”.
-The practice of obtaining needed services, ideas, or content by soliciting contributions from a large
group of people and especially from the online community.
*People in Media
-Media practitioners
-Provide information coming from their expert knowledge or first-hand experience of events
-People in media are those involved in the media forms that they are primarily engage in- print,
broadcast, film, new media, and gaming
2. Advertising
-Introduces the different products and services available in the market.
3. Public Relation
-Provides information about their clients to the target audience or the general public.
Positive and Negative Effects of Media and Information on Individual and Society
*Positive Effects
-Awareness- People are provided with the latest information about health, business, government,
education, and other areas of life in a very fast and convenient way.
*Negative Effects
-Leads to addiction and cyberbullying
-Use of kids to unhealthy networking sites