11/8/2019 PIA | Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY), MoRD, Goverment of India

PIA
As per the National Census 2011, 69% of the India's
population lives in its villages. Over 55 million of the
rural poor are young, between the productive ages of
15 to 35. If they are gainfully employed,they will fuel
India's growth story.According to a FICCI-EY study, by
2020, the world will face a shortage of 47 million
workers. India's rural youth, can become a
demographic advantage.

If we train the underserved rural youth for

employment, we will be able to transform poverty into
productivity and aid in the broader economic
objectives of the country.Towards this task, we look to
our Project Implementation Agencies (PIAs) as our
partners in adding effort and innovations leading to
quality training and placements, thereby aiding in
poverty alleviation. It's only our partners who can help
us convert this demographic opportunity into a
demographic dividend.Read More

Partner with us?

Are you already a Partner?

Why should you partner with us?

DDU-GKY is uniquely placed in the skill

training eco-system of the country. As part of
the Ministry of Rural Development, it caters
to the largest youth stream in the country,
the 55 million strong rural poor youth
between the ages of 15 and 35. Through its
parent program of Aajeevika, it has access
to numerous Self-Help Groups (SHGs)
across the country where the members not
only facilitate in mobilization but also in
ensuring attendance, facilitating village or
community level participation and monitoring
progress at regular intervals. It is also
connected with rural Employment schemes
like the MGNREGA, has credible access to
Gram Sabhas and Gram Panchayat through
its sister agencies and an experiential
knowledge spanning over decades of
running successful programs in the
hinterland. This ensures that DDU-GKY can

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facilitate you to access and mobilize a large

number of committed youth to training
centres.

In addition, DDU-GKY has invested in the

making of a Quality Assurance framework
comprising of Guidelines and Standard
Operating Procedures (SOPs) to define
minimum benchmarks, systematize
processes, define service level standards
and build transparency in operations as well
as managing delays and defaults, thereby
introducing predictability in government
process and reducing Inspector Raj. DDU-
GKY has also adopted a distributed ERP
system, called e-Kaushal and the Public
Financial Management System (PFMS) to
facilitate programme management, and
ensure transparent investments and tracking
of fund utilization.

Further, DDU-GKY has also introduced an e-

learning & certification solution based on its
SOPs, thereby building capacity and
expertise within your organization.

The big advantage in partnering with DDU-

GKY is a transparent application, selection
and appraisal process. All the forms and
documentation are online. PRN and Project
Proposal. The online software not only
makes it easy to submit, but also
automatically prioritizes and scores
proposals, without human intervention, and
uniformly across the country.

So if you are an educational institute of

repute, a large employer with training
infrastructure or a large private skill training
expert with commitment and best practices,
DDU-GKY is the right partner to grow with.

Who all are eligible to partner with DDU-

GKY?

Any registered organization (other than

proprietorships or partnerships, however a
limited liability partnership or LLP is
accepted) can apply to be a Training
Partners. If you are already registered with
National Skill Development Corporation
(NSDC) as a partner or work with NSDC as
a partner, you can also apply directly to us.

At the time of application, a partner should

have positive net worth in at least two of the
last three financial years and a turnover of at
least 25 percent of the size of the project

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cost being proposed.DDU-GKY also allows

for a consortium of partners to apply, but
wherein one partner takes the management
lead and responsibility for goals and
outcomes.

That said, DDU-GKY prefers the following

partners:

Organizations who can train

and place more than 500
candidates overseas

Organizations who can enter

into Champion Employer MoU,
train and place over 5,000
candidates in 2 years (See
employer's section for more
information)

Organizations who can enter

into Captive Employer MoU,
train and absorb over 500
candidates every year in their
business or in subsidiary
businesses(See Captive
Employer section for more
information)

Organizations with a turnover

of more than Rs. 100 Crores
per year, who can offer
Industrial Internship
opportunities for more than
500 candidates

Educational Institutes of repute

(a score of more than 3.5
CGPA on NAAC grading) or a
community college recognized
by AICTE or invested into by
the UGC with the ability to train
and place people in wage
employment

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Organizations who have

completed 3 SGSY-SP or
DDU-GKY projects in the last 5
years

Organizations with skill training

experience of more than
20,000 candidates, of whom at
least 75% have been placed in
wage employment

If you belong to any of the above, it's time

we start a conversation. Click here to send
an email to the to DDU-GKY today.

What are a training partners' key roles?

DDU-GKY invests in projects, but it's our

training partners who play the all-important
role of becoming the bridge between industry
and candidates. Building a project requires
partners to complete a proposal, and
strategic tasks that involve:

Once the project is approved, the five pillars

that lead to success for our training partners
are:

Click to zoom

Mobilization: Mobilization is the task of

getting the "right candidates" into the training
program, it involves visiting villages, meeting
with all relevant youth, identifying the right
candidates through aptitude or psychological
tests, counselling potential candidates as
well as their families and finally enrolment
with necessary documentation. DDU-GKY
will assist you in engaging Gram Sabhas,
Panchayats and SHGs to aid in mobilization.
Further, it will assist you in developing
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content, psychometric assessments to

identify latent strengths, counselling and
selection of candidates prior to
commencement of training. DDU-GKY also
provides states with a support cost for
investing in Communications & Advocacy.
Some states use this fund to run advertising
campaigns, mobilizing youth into mass
mobilization camps at the district level. You
can participate with the state and other
partners in such camps and select eligible
candidates for your course.

Training: comprises of setting up of a training

centre in compliance with the norms and
standards of DDU-GKY SOPs and delivering
the program at the centre using industry
relevant training, technology enabled and
innovative training content, qualified trainers,
pedagogy, engaging training methods, work
readiness inputs, and work oriented
counselling. Training duration can range
from 576 hours to 2,304 hours (from a
minimum of 3 months to a maximum of 1
year) and allows for On-the-Job Training
(OJT) as well. As part of training, there are
other responsibilities as well, like provision of
Aadhaar cards or equivalent, starting a bank
account, provision of uniforms and stationery
among other candidate entitlements. Kindly
refer to the Guidelines and SOPs for a
complete list.

Training Assessment and certification: is

about facilitating Independent third party
certification to assess the skill, knowledge
and attitude of trainees. DDU-GKY works
with NCVT or SSCs of NSDC for curricula,
assessment and certification. All successful
eligible candidates will be provided with
relevant government recognized and
cobranded Skills Certificates.

Placement: While every effort is to be made

to ensure that trainees get jobs that match
their aspirations and aptitude, a minimum
placement of 70% of trained candidates is
essential for success. According to DDU-
GKY norms, a candidate is considered
placed only after 3 continuous months of
work. Facilitating placements and tracking
performance over 1 year, with 3 months of
intensive engagement is also part of the
placement process.

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Post placement support: Candidates placed

often have very myriad needs, both
monetary and psychological. Providing
candidates with assistance in terms of
adjusting in a new city or helping them
manage their monthly finances is a key
responsibility. It ensures that the individual
moves into regular income and economic
independence, the primary aim of DDU-GKY.
Also, DDU-GKY offers monetary incentives
for candidates to remain in jobs. Refer to
investment norms below for more details.

How do we select our partners?

So how do we decide whether the

partnership is a good fit? We have identified
and notified a 4-stage transparent appraisal
process and have set up anEmpowered
Committee [EC] that convenes for project
approvals. The notification can be found in
the Resources tab.

We review each application independently,

with a focus on the readiness of the partner
and the best interests of candidates and
employers.

We look for alignment of values and beliefs,

financial and proposed project merits,
relevant skilling and placement experiences,
team and capacity of the team, transparency
and accountability and the readiness to
implement the project as key criteria. Based
on these, automatic scores are awarded
which determine the rating, investment and
the extent of investment.

The first step in putting together a project lies

in identifying which job-roles or courses
would you like to offer.We'd like you to
identify and administer training for trade-
specific skills [you can look-up the NCVT
roles/ SSCs] to meet industry demand.
Coming from rural India, our youth require
some additional inputs to prove themselves
and retain jobs. This calls for training in soft
skills, functional English and computer
education (basic IT skills) in addition to
training for domain skills. These are
essential ingredients that we believe, will
enable our candidates to work and grow in
their jobs.

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Our training partners are also welcome to

propose and submit multiple projects with
multiple trades or job-roles. Each project,
however is identified to a State. Multi state
projects are not accepted. However, a
training partner can propose multiple
projects in multiple states in keeping with
their business plans and infrastructure or
investment capacity.

Together, we want to transform rural poor

youth into an economically independent and
globally relevant workforce. Together, we are
committed to manifesting this transformation
and moving people from poverty to
productivity and prosperity.

The Investment Model

At DDU-GKY we follow a fixed cost model

and incentives linked to successes in
outcomes to training partners whomeet
eligibility requirements. We also encourage
innovations, not only in training and
pedagogy, but also in projects on the whole.
The investment model follows the
preferences indicated earlier, through a
simple process of categorization of partners
and projects. The preference list identifies
criteria that will earn you, the partner,
Category 'A'. if you are an organization
offering training and foreign placements for
200 to 499 candidates or if you are Captive
Employer offering between 200 and 499 jobs
each year, then you will earn Category 'B'
status. All others are automatically placed
under Category.

Our investment is on the basis of three

different project sizes as highlighted below:

Click to zoom

In case of multiple projects, each project will

be limited as above, while the relationship
with the PIA can be scaled as needed or
possible.

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All processes of investment decisions,

programme management and monitoring
tasks are completed by Technical Support
Agencies (TSAs) on behalf of the Ministry of
Rural Development. The TSAs are
independent entities with adequate
resources and past experiences of managing
large skilling projects in rural India. They also
play a crucial role in capacity building of
partners. If you want to know more, you can
enrol into an Orientation Program held by
our TSAs. To know more or enrol into one,
click here to write to us

Project funding and investment pattern

At present, National Institute of Rural

Development & Panchayati Raj (NIRD&PR)
and NABARD Consultants (NABCons) serve
as our Technical Support Agencies.

The four instalments are:

Click to zoom

For information on project grants for skilling

and placement, download

DDU-GKY PIA / Training Partner

Brochure 1
DDU-GKY PIA / Training Partner
Brochure 2

Other incentives

Training providers are also give incentives

for job retention (staying on the job or labour
market for a period of 12 months post
placement) and career progression (growth
in monthly salary of Rs. 15,000/- per month
within the first year, wherein the position is
held for at least 90 days) of candidates.
Incentives are also given for facilitating
foreign placements and conducting live
distance training. Currently, the incentives
are as follows:

1. Job retention for 12 months from

completion of training: Rs. 3,000/- per
candidate

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2. Career progression: Rs. 5,000/- per

candidate
3. International placements: Rs. 10,000/-
per candidate

How to register?

Ready to become a training partner?

Register for PRN with us and prepare to
apply for projects.

Steps to Apply:

1. Complete the eForm for a Permanent

Registration Number (PRN). You will
need the following:
Registration or Incorporation
Certificate of Applicant Organisation
PAN of Applicant Organisation
TAN of Applicant Organisation
Building Photo of Head Office of the
Applicant Organisation
Photo and CV of Authorized Person
PAN, Voters ID/ Aadhar Card and
Driving License/ Passport of
Authorized Person and Director/
Owner
Organisation website, live with
organisation details on it.
NITI Aayog registration details in
case organisation is in NGO category
i.e. Trusts/ Society / Cooperatives
Societies
Note: Supporting document in jpg or pdf
format, subjected to maximum size of
300 kb

2. After submission of PRN application form

through the website, you will receive a 5
digit Temporary Registration Number
(TRN) by email from DDU-GKY as proof
of submission of the PRN application
form. Keep it safely. This TRN has to be
referred to in all your communication.
Email here for any queries and further
information on your PRN
3. After a verification and validation process
by DDU-GKY you will receive a PRN.
This will be delivered to you be mail
(offline and online).
4. After receiving the PRN, process to fill
the Project Application Form through the
online portal i.e. https://erp.ddugky.info .
The form will provide complete guidance

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on how to fill it and on all supporting

documentary evidences.
5. Submit the Online Application form with
complete and accurate details.
6. To know about the status updates on
your project application login to
https://erp.ddugky.info

Become a DDU-GKY Partner, get ready to

transform lives.

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