JUAN DELA CRUZ

Address: Lot 10 & 11, Fiesta Communities, Laguna, Philippine 2010

Mobile: 0920 910 1537
Email address: JoanSamson@gmail.com
Skype ID: ContentsifyPH

SUMMARY OF SKILLS AND CAREER HIGHLIGHTS:

Web and Mobile Development – More than 8 years of website development and design
experience (i.e. material design) using Microsoft FrontPage, Dreamweaver, Office Live for Small
Business, Bootstrap, Wordpress (i.e. Genesis framework) and Joomla CMS.

SEO/SMO/SEM/SMM – More than 6 years of hands-on experience in executing SEO marketing

action plans including content writing and outreach campaigns/projects. Executed various social
media initiatives aimed at driving sales and improving client relationships. Helped established the
SEO Marketing team for Day Translations, Inc., including mapping specific job descriptions.

Project Management and Research – Conceptualized, managed, and initiated several website,
mobile and web application development projects, including SaaS administration and
configuration.

Operational and Performance Management - 10 years of operational "Customer Service"

experience in Tech, Billing, Collection, and Fraud (Support mediums – Email, eSupport (Chat) and
Phones).

People and Talent Management – Experienced in managing teams within the 9-year tenure in
Operations and implemented and oversaw a robust internal Leadership Enhancement and
Development program with more than 90% success rate in promotions and career advancement.

EMPLOYEMENT HISTORY: MAKE SURE YOUR WORK HISTORY IS IN CHRONOLOGICAL ORDER

(Present to Past) If you are presently working, state your work schedule.

DAY TRANSLATIONS, INC.

Webmaster / DevOps Administrator / Web & Mobile Dev Project Manager New
York Office: Madison Ave. 15th floor, New York, NY 10017 December 2009 –
December 2015 – Full-time
 Leads the DevOps team, a group of internal and contract web developers and
UX/UI designers.
 Performs front-end development – designing, building and customizing company
websites using CMS like Wordpress and Joomla as well as Bootstrap framework
(Acquired skills: HTML, HTML5, CSS3, CSS, PHP, JQUERY, JAVASCRIPT, MYSQL,
WORDPRESS, JOOMLA, XML, AJAX). Company websites samples (not exhaustive):
 SuiteCRM administrator - performs standard and basic configuration and
administration, troubleshooting, module customizations and API integrations (Web
services APIs like REST and SOAP). Liaise with Sales and Marketing team to
 address operational needs as regards to the CRM.
 Office exchange administrator - responsible in routine maintenance, user account
configuration, handling support and escalations from Operations, and other email
management tasks.
 Scrum master and web and mobile development projects lead (Project
management methodologies: Agile - Scrum and Kanban using JIRA. Other project
Management tools: Trello, Podio, Asana. VC tool - Github).
 Creates technical requirements, use cases for website and mobile development,
specification documentation, as well as RFPs for contract development projects
(web, mobile, shopping cart and payment systems, and other integrations).
 Creates wireframes designs, PSD mockups, and custom graphics using Balsamiq,
Adobe Photoshop and Adobe Illustrator.

AOL MEMBER SERVICES PHILIPPINES INCORPORATED

Search Engine Optimization (SEO/SEM)
Bldg. 2112 - 2113 C.P Garcia St., corner Tanada, Clarkfield, Pampanga May
2000 – September 2007
 Conceptualizes on-site and off-site Search Engine Optimization (SEO) and Search
Engine Marketing (SEM) strategies, as well as PPC initiatives. (SEO tools: ahrefs,
Moz, Majesticseo, Raven, Screaming Frog, Google Search Console, Google
analytics, Hootsuite, HubSpot, Hotjar).
 Conducts business research and traffic analysis.
 Interprets marketing analytics and conversion techniques to plan website or mobile
conversion opportunities and capture leads.
 Conducts niche and target audience research and analysis to identify sales &
optimization opportunities as well as content strategies.
 Performs Keywords, LSIs, and search queries research and analysis as well as
competition and backlink analysis.
 Executes technical site audit (index-ability, accessibility, website and mobile
performance), as well as utilizing structured data mark-up effectively.
 Performs off-page optimization – utilize existing or creating viable linkable assets
aimed to “help” target users to acquire organic citations (links)
 Performs local SEO and manage websites link profile management.
 Performs editorial tasks (using company established editorial calendar) and works
closely with internal writers in ensuring the contents submitted for websites are
 original, high-quality, fresh, and relevant.
 Defined and wrote company’s website operational policies and procedures (For
Web development and SEO).
EDUCATIONAL ATTAINMENT: MAKE SURE TO INCLUDE (Graduate or Undergraduate)

SYSTEMS PLUS COLLEGE FOUNDATION

Balibago, Angeles City Associate in
Computer Science 1997 – 1999

Major: Programming and Systems Analysis and Design (SAD)

- Cum Laude – Associate Degree
- Outstanding Regional Department of Science and Technology (DOST) Scholar